---
esco_uri: http://data.europa.eu/esco/skill/aba1f05b-f312-47d8-be71-7c574134de8f
esco_label: "advertising techniques"
relation: optional
onet_soc: 11-3121.00
source: model-knowledge
confidence: high
qa_count: 0
generator: gemma3:27b (prompt-designed and spot-checked by Claude)
generated: 2026-07-10
---

# advertising techniques — HR Manager

As an HR Manager, 'advertising techniques' isn’t about flashy campaigns; it's about *internal marketing* and employer branding. You're constantly ‘selling’ the company as a great place to work – to potential candidates (attracting talent), current employees (engagement & retention), and even stakeholders (demonstrating positive workplace culture). This means understanding how messaging, visuals, and channel selection impact perception. Think crafting compelling job descriptions that highlight employee value propositions, designing internal communications campaigns for new benefits rollouts, or building a social media presence showcasing company values – all require applying principles of persuasion.

## Weitere Anreicherung

Stage-2 source for future practitioner grounding: CORE / DOAB (open-access HR & organisational research).
