---
esco_uri: http://data.europa.eu/esco/skill/a8f2a095-9d03-43f0-980d-2b9fcc59a994
esco_label: "shape corporate culture"
relation: essential
onet_soc: 11-3121.00
source: model-knowledge
confidence: high
qa_count: 0
generator: gemma3:27b (prompt-designed and spot-checked by Claude)
generated: 2026-07-10
---

# shape corporate culture — HR Manager

As an HR Manager 'shaping corporate culture' isn’t about grand pronouncements; it’s woven into *everything* you do. Daily, that means ensuring recruitment attracts candidates who *fit* the desired values (not just have skills) – behavioral interviewing is key here. It’s also about designing performance management systems that reward behaviors aligned with those values, not just results. Think beyond bonuses: recognition programs highlighting 'living the values' are powerful. You're constantly auditing existing practices - onboarding, internal comms, even meeting styles - to see if they reinforce or undermine what you *say* the culture is.

## Weitere Anreicherung

Stage-2 source for future practitioner grounding: CORE / DOAB (open-access HR & organisational research).
