---
esco_uri: http://data.europa.eu/esco/skill/aba1f05b-f312-47d8-be71-7c574134de8f
esco_label: "advertising techniques"
relation: optional
onet_soc: 13-1071.00
source: model-knowledge
confidence: high
qa_count: 0
generator: gemma3:27b (prompt-designed and spot-checked by Claude)
generated: 2026-07-10
---

# advertising techniques — Recruiter

As a Recruiter, 'advertising techniques' isn’t about flashy campaigns; it's about *selling* roles and your company to candidates. Daily, you're crafting job descriptions that aren't just lists of duties but compelling narratives highlighting opportunity & growth – essentially ‘ad copy’. This extends to how you present the employer brand on LinkedIn, career sites, and during phone screens/interviews. You need to understand what motivates different candidate personas (e.g., a recent grad vs. an experienced professional) and tailor your 'pitch' accordingly. Tools include ATS platforms for branded communication templates, social media scheduling tools, and even basic graphic design skills for visually appealing job postings.

## Weitere Anreicherung

Stage-2 source for future practitioner grounding: CORE / DOAB (open-access HR & organisational research).
