# Occupation profile — advertising copywriter

- **ESCO URI:** http://data.europa.eu/esco/occupation/b1ab3572-fa2f-4624-8eac-3c3d986d237b
- **ESCO code:** 2431.1
- **ISCO-08 group:** 2431 — Advertising and marketing professionals

## Description (ESCO)

Advertising copywriters are responsible for the written or verbal design of advertisements and commercials. They write slogans, catchphrases and work closely together with advertising artists.

## Definition

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## Alternative labels

- advertising strategist
- copywriting consultant
- commercial writer
- creative copy
- advertising writer
- advertisement copywriter
- content marketer
- web copywriter
- continuity writer
- creative copy consultant
- copy strategist
- text writer
- copywriter
- creative copy artist
- content writer
- slogan writer
- copy writer
- copy-based creative