---
name: advertising-sales-agent
description: "Occupational skill for the role 'advertising sales agent' (also: ad sales representative, media salesman, media salesperson, ad sales agent, advertising sales rep, media saleswoman). Use when the user asks for typical advertising sales agent work such as: Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.; Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.; Maintain assigned account bases while developing new accounts."
---

# Advertising Sales Agent

Advertising sales agents sell advertising space and media time to businesses and individuals. They make sales pitches to potential clients and follow up on after-sales.

## Core workflow

1. Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
2. Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
3. Maintain assigned account bases while developing new accounts.
4. Process all correspondence and paperwork related to accounts.
5. Deliver advertising or illustration proofs to customers for approval.
6. Draw up contracts for advertising work, and collect payments due.
7. Locate and contact potential clients to offer advertising services.
8. Provide clients with estimates of the costs of advertising products or services.

## How to use this skill

- Read [references/profile.md](references/profile.md) for the occupation profile and scope.
- Consult [references/tasks.md](references/tasks.md) for the full task and activity inventory.
- Check [references/skills.md](references/skills.md) for essential vs. optional competences.
- Check [references/tools.md](references/tools.md) for the software commonly used in this role.
- See [references/ai-skills.md](references/ai-skills.md) — matched external AI agent skills (per-source attribution).

## Key competences (essential)

- advertising techniques
- advise on merchandise features
- answer requests for quotation
- characteristics of products
- characteristics of services
- communicate with customers
- contact customers
- customer relationship management
- deliver a sales pitch
- demonstrate motivation for sales
- ensure client orientation
- ensure compliance with legal requirements
- ensure compliance with purchasing and contracting regulations
- guarantee customer satisfaction
- implement customer follow-up

## Hot technologies

- Google Analytics
- Salesforce software
- Microsoft Access
- Adobe InDesign
- Microsoft Outlook
- Adobe Creative Cloud software
- Adobe Illustrator
- Adobe Photoshop
- Canva
- Microsoft Office software

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*Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/f5332f2d-3119-4194-8b5c-d0a5d97f55ef), O*NET 30.3 (41-3011.00). See manifest.json for licensing/attribution.*