# Occupation profile — advertising specialist

- **ESCO URI:** http://data.europa.eu/esco/occupation/e01719f4-d7dd-42fe-b504-93128520f84a
- **ESCO code:** 2431.3
- **ISCO-08 group:** 2431 — Advertising and marketing professionals
- **O*NET-SOC:** 13-1161.00 — Market Research Analysts and Marketing Specialists (match: closeMatch)

## Description (ESCO)

Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.

## Definition

nan

## Alternative labels

- advertising account manager
- brand specialist
- advertising consultant
- advertising and promotional specialist
- advertising strategist
- advertising adviser
- strategic marketing specialist
- advertising advisor