# Competences — beverages shop manager

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/f2f4ed8f-c9d3-47e4-8f72-a30739bcea2b).

## Essential

- **adhere to organisational guidelines** (skill/competence)
- **alcoholic beverage products** (knowledge)
- **apply health and safety standards** (skill/competence)
- **apply regulations regarding the sale of alcoholic beverages** (skill/competence)
- **conform to alcohol regulations** (skill/competence)
- **employment law** (knowledge)
- **enforce alcohol drinking laws** (skill/competence)
- **enforce regulations of selling alcoholic beverages to minors** (skill/competence)
- **ensure client orientation** (skill/competence)
- **ensure compliance with purchasing and contracting regulations** (skill/competence)
- **ensure correct goods labelling** (skill/competence)
- **maintain relationship with customers** (skill/competence)
- **maintain relationship with suppliers** (skill/competence)
- **manage budgets** (skill/competence)
- **manage staff** (skill/competence)
- **manage theft prevention** (skill/competence)
- **maximise sales revenues** (skill/competence)
- **measure customer feedback** (skill/competence)
- **monitor customer service** (skill/competence)
- **monitor proper product handling** (skill/competence)
- **negotiate buying conditions** (skill/competence)
- **negotiate sales contracts** (skill/competence)
- **obtain relevant licenses** (skill/competence)
- **order supplies** (skill/competence)
- **oversee promotional sales prices** (skill/competence)
- **perform procurement processes** (skill/competence)
- **recruit employees** (skill/competence)
- **sales activities** (knowledge)
- **set sales goals** (skill/competence)
- **set up pricing strategies** (skill/competence)
- **study sales levels of products** (skill/competence)
- **supervise merchandise displays** (skill/competence)
- **train staff to reduce food waste** (skill/competence)
- **use different communication channels** (skill/competence)

## Optional

- advise customers on food and drinks pairing (skill/competence)
- advise customers on the preparation of beverages (skill/competence)
- beverages production process (knowledge)
- evaluate employees (skill/competence)
- handle sensitive products (skill/competence)
- monitor check-out point (skill/competence)
- sommelier activities (knowledge)

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## Market evidence (job-ad analysis, 1 ads, as of 2026-07-09)

Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.

### Hard skills

- alcohol vendor compliance — **100 %**
- food and beverage operations — **100 %**
- guest service — **100 %**
- inventory management — **100 %**
- scheduling — **100 %**
- staff supervision — **100 %**
- training — **100 %**

### Responsibilities

- staffing level monitoring — **100 %**
- service standard maintenance — **100 %**
- outlet supervision — **100 %**
- product ordering — **100 %**
- quality control — **100 %**
- menu knowledge — **100 %**
- guest feedback handling — **100 %**
- department representation — **100 %**

<!-- market-evidence -->