# Competences — online marketer

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/356227b9-2263-4dbd-81e9-7dfc6d3f3af7).

## Essential

- **apply customer engagement strategy** (skill/competence)
- **apply social media marketing** (skill/competence)
- **apply strategic thinking** (skill/competence)
- **company policies** (knowledge)
- **conduct mobile marketing** (skill/competence)
- **content marketing strategy** (knowledge)
- **create new concepts** (skill/competence)
- **creatively use digital technologies** (skill/competence)
- **develop digital content** (skill/competence)
- **digital communication and collaboration** (nan)
- **e-commerce systems** (knowledge)
- **execute conversion testing** (skill/competence)
- **execute email marketing** (skill/competence)
- **implement marketing strategies** (skill/competence)
- **implement sales strategies** (skill/competence)
- **inspect data** (skill/competence)
- **manage budgets** (skill/competence)
- **online ads campaign techniques** (knowledge)
- **perform copywriting** (skill/competence)
- **perform image editing** (skill/competence)
- **perform market research** (skill/competence)
- **perform online data analysis** (skill/competence)
- **perform project management** (skill/competence)
- **perform video editing** (skill/competence)
- **plan digital marketing** (skill/competence)
- **use content management system software** (skill/competence)
- **use different communication channels** (skill/competence)
- **web strategy assessment** (knowledge)

## Optional

- adapt to change in marketing (skill/competence)
- apply information security policies (skill/competence)
- communicate price changes (skill/competence)
- competition law (knowledge)
- conduct online competitive analysis (skill/competence)
- conduct search engine optimisation (skill/competence)
- deal with pressure from unexpected circumstances (skill/competence)
- develop inclusive communication material (skill/competence)
- ICT communications protocols (knowledge)
- information confidentiality (knowledge)
- intellectual property law (knowledge)
- neuromarketing techniques (knowledge)
- plan social media marketing campaigns (skill/competence)
- printed goods processes (knowledge)
- protect personal data and privacy (skill/competence)
- supervise brand management (skill/competence)
- use e-services (skill/competence)
- use personal organization software (skill/competence)