# Competences — book publisher Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/e2ad6d3e-1736-466b-a2bf-9823f683c8ab). ## Essential - **assess financial viability** (skill/competence) - **consult information sources** (skill/competence) - **consult with editor** (skill/competence) - **copyright legislation** (knowledge) - **develop professional network** (skill/competence) - **execute marketing plan** (skill/competence) - **manage budgets** (skill/competence) - **manage staff** (skill/competence) - **perform market research** (skill/competence) - **perform project management** (skill/competence) - **present publishing plan** (skill/competence) - **project management principles** (knowledge) - **publishing market** (knowledge) - **read manuscripts** (skill/competence) - **select manuscripts** (skill/competence) ## Optional - apply desktop publishing techniques (skill/competence) - apply grammar and spelling rules (skill/competence) - apply social media marketing (skill/competence) - attend book fairs (skill/competence) - brand marketing techniques (knowledge) - check correctness of information (skill/competence) - conserve new media (skill/competence) - content marketing strategy (knowledge) - desktop publishing (knowledge) - digital marketing techniques (knowledge) - grammar (knowledge) - graphic design (knowledge) - literature (knowledge) - manage contracts (skill/competence) - manage distribution channels (skill/competence) - marketing principles (knowledge) - plan event marketing for promotional campaigns (skill/competence) - plan marketing strategy (skill/competence) - proofread text (skill/competence) - sales activities (knowledge) - sales argumentation (knowledge) - sales strategies (knowledge) - spelling (knowledge) - supervise sales activities (skill/competence)