# Competences — eyewear and optical equipment shop manager Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/f88fb9dd-5a46-4086-a284-b1992174e55c). ## Essential - **adhere to organisational guidelines** (skill/competence) - **advise customers on maintaining optical products** (skill/competence) - **apply health and safety standards** (skill/competence) - **comply with optical prescriptions** (skill/competence) - **employment law** (knowledge) - **ensure client orientation** (skill/competence) - **ensure compliance with purchasing and contracting regulations** (skill/competence) - **ensure correct goods labelling** (skill/competence) - **maintain records of clients' prescriptions** (skill/competence) - **maintain relationship with customers** (skill/competence) - **maintain relationship with suppliers** (skill/competence) - **manage budgets** (skill/competence) - **manage staff** (skill/competence) - **manage theft prevention** (skill/competence) - **maximise sales revenues** (skill/competence) - **measure customer feedback** (skill/competence) - **monitor customer service** (skill/competence) - **negotiate buying conditions** (skill/competence) - **negotiate sales contracts** (skill/competence) - **obtain relevant licenses** (skill/competence) - **operate optical measuring equipment** (skill/competence) - **order supplies** (skill/competence) - **oversee promotional sales prices** (skill/competence) - **perform procurement processes** (skill/competence) - **recruit employees** (skill/competence) - **sales activities** (knowledge) - **set sales goals** (skill/competence) - **set up pricing strategies** (skill/competence) - **study sales levels of products** (skill/competence) - **supervise merchandise displays** (skill/competence) - **use different communication channels** (skill/competence) ## Optional - advise customers on optical instruments maintenance (skill/competence) - evaluate employees (skill/competence) - maintain relationships with doctors (skill/competence) - order optical supplies (skill/competence) - process medical insurance claims (skill/competence) - sell optical products (skill/competence)