# Competences — online community manager

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/137b1d11-c4bc-4016-89ba-45345d4c71f0).

## Essential

- **align efforts towards business development** (skill/competence)
- **analyse consumer buying trends** (skill/competence)
- **analyse customer service surveys** (skill/competence)
- **analyse external factors of companies** (skill/competence)
- **analyse internal factors of companies** (skill/competence)
- **analyse work-related written reports** (skill/competence)
- **apply social media marketing** (skill/competence)
- **authoring software** (knowledge)
- **brand marketing techniques** (knowledge)
- **build trust** (skill/competence)
- **carry out forum moderation** (skill/competence)
- **collaborate in the development of marketing strategies** (skill/competence)
- **content marketing strategy** (knowledge)
- **coordinate marketing plan actions** (skill/competence)
- **corporate social responsibility** (knowledge)
- **corporate sustainability** (knowledge)
- **create annual marketing budget** (skill/competence)
- **create content title** (skill/competence)
- **define measurable marketing objectives** (skill/competence)
- **develop digital content** (skill/competence)
- **develop online community plan** (skill/competence)
- **develop professional network** (skill/competence)
- **digital communication and collaboration** (nan)
- **digital media** (knowledge)
- **evaluate marketing content** (skill/competence)
- **follow up online user requests** (skill/competence)
- **identify potential markets for companies** (skill/competence)
- **impart business plans to collaborators** (skill/competence)
- **integrate marketing strategies with the global strategy** (skill/competence)
- **integrate strategic foundation in daily performance** (skill/competence)
- **keywords in digital content** (knowledge)
- **manage content development projects** (skill/competence)
- **manage feedback** (skill/competence)
- **manage profitability** (skill/competence)
- **market pricing** (knowledge)
- **market research** (knowledge)
- **marketing mix** (knowledge)
- **marketing principles** (knowledge)
- **online moderation techniques** (knowledge)
- **perform market research** (skill/competence)
- **perform online data analysis** (skill/competence)
- **plan marketing campaigns** (skill/competence)
- **plan marketing strategy** (skill/competence)
- **pricing strategies** (knowledge)
- **provide written content** (skill/competence)
- **research website users** (skill/competence)
- **study sales levels of products** (skill/competence)
- **track key performance indicators** (skill/competence)
- **translate requirement concepts into content** (skill/competence)
- **use content management system software** (skill/competence)
- **use different communication channels** (skill/competence)
- **use e-services** (skill/competence)
- **web analytics** (knowledge)

## Optional

- behavioural science (knowledge)
- business intelligence (knowledge)
- conduct search engine optimisation (skill/competence)
- content development processes (knowledge)
- develop inclusive communication material (skill/competence)
- digital content creation (nan)
- identify ICT user needs (skill/competence)
- identify technological needs (skill/competence)
- information confidentiality (knowledge)
- manage content metadata (skill/competence)
- manage schedule of tasks (skill/competence)
- use personal organization software (skill/competence)