From 9b382626efcea15a430c6318727b003c7e6861ec Mon Sep 17 00:00:00 2001 From: skillfactor-pipeline Date: Fri, 14 Aug 2026 20:37:16 +0200 Subject: [PATCH] feat: advertising-assistant skill package v0.1.0 --- PROVENANCE.md | 31 ++++ SKILL.md | 50 ++++++ manifest.json | 250 +++++++++++++++++++++++++++++ references/ai-skills.md | 338 ++++++++++++++++++++++++++++++++++++++++ references/market.md | 125 +++++++++++++++ references/profile.md | 22 +++ references/skills.md | 54 +++++++ references/tasks.md | 76 +++++++++ references/tools.md | 148 ++++++++++++++++++ 9 files changed, 1094 insertions(+) create mode 100644 PROVENANCE.md create mode 100644 SKILL.md create mode 100644 manifest.json create mode 100644 references/ai-skills.md create mode 100644 references/market.md create mode 100644 references/profile.md create mode 100644 references/skills.md create mode 100644 references/tasks.md create mode 100644 references/tools.md diff --git a/PROVENANCE.md b/PROVENANCE.md new file mode 100644 index 0000000..4cc7323 --- /dev/null +++ b/PROVENANCE.md @@ -0,0 +1,31 @@ +# Data provenance — advertising-assistant + +Where the content of this skill package comes from, counted by +content items (tasks, competences, tools, evidence entries, curated +knowledge). Rendered live by Gitea: + +```mermaid +%%{init: {'theme':'base','themeVariables':{'pie1':'#f9a825','pie2':'#1e88e5','pie3':'#ff355e','pie4':'#d97757','pie5':'#8e24aa','pieOuterStrokeWidth':'0px','pieSectionTextColor':'#fff'}}}%% +pie showData + title Content sources — advertising-assistant + "ESCO (occupation & competences)" : 33 + "O*NET (tasks & tools)" : 197 + "Job boards (market evidence)" : 98 + "Anthropic official Claude skills" : 7 + "External AI skill packs (mapped)" : 163 +``` + +| Source | Items | Share | Files | +|---|---|---|---| +| ESCO (occupation & competences) | 33 | 6.6 % | references/profile.md, references/skills.md | +| O*NET (tasks & tools) | 197 | 39.6 % | references/tasks.md, references/tools.md | +| Job boards (market evidence) | 98 | 19.7 % | references/market.md (full report) + "Market evidence" headline sections | +| Wikipedia & AI expert curation | 0 | 0.0 % | glossary, literature, usecases, intake, quality, evals/ | +| Anthropic official Claude skills | 7 | 1.4 % | references/ai-skills.md, section "anthropics/skills" (official Claude Code skills) | +| External AI skill packs (mapped) | 163 | 32.7 % | references/ai-skills.md (per-source attribution inside) | +| Stack Exchange practitioner Q&A (CC-BY-SA) | 0 | 0.0 % | references/practitioner-qa.md (per-entry attribution inside) | + +Licensing: O*NET (USDOL/ETA, CC BY 4.0) · ESCO (© European Union) · +job-ad evidence via official APIs (JSearch/Adzuna) · Wikipedia content +paraphrased with source URLs — never copied · external AI skills are +linked, not copied (Apache-2.0/MIT/source-available, see ai-skills.md). diff --git a/SKILL.md b/SKILL.md new file mode 100644 index 0000000..15199f0 --- /dev/null +++ b/SKILL.md @@ -0,0 +1,50 @@ +--- +name: advertising-assistant +description: "Occupational skill for the role 'advertising assistant' (also: advertising trainee, advertising space clerk, executive advertising assistant, publicity assistant, advertising campaign assistant, advertising clerk). Use when the user asks for typical advertising assistant work such as: typical advertising assistant responsibilities" +--- + +# Advertising Assistant + +Advertising assistants provide support in all the operations carried out in advertising departments or advertising agencies. They ensure that administrative activities are handle and sort out. They communicate with the staff of the advertisement department and with external clients. Moreover, they have understanding of the operations in advertising as to assist with the pragmatic implementation of plans and tasks carried out by managers and consultants and for being involved in creating content for use both on-line or in print. + +## Core workflow + + +## How to use this skill + +- Read [references/profile.md](references/profile.md) for the occupation profile and scope. +- Consult [references/tasks.md](references/tasks.md) for the full task and activity inventory. +- Check [references/skills.md](references/skills.md) for essential vs. optional competences. +- Check [references/tools.md](references/tools.md) for the software commonly used in this role. +- See [references/ai-skills.md](references/ai-skills.md) — matched external AI agent skills (per-source attribution). + +## Key competences (essential) + +- advertising techniques +- develop creative ideas +- develop digital content +- digital media +- file documents +- identify customer's needs +- liaise with advertising agencies +- perform business research +- support managers +- use communication techniques +- use different communication channels +- use IT tools + +## Hot technologies + +- Adobe Acrobat +- Adobe Creative Cloud software +- Adobe Illustrator +- Adobe InDesign +- Adobe Photoshop +- Apache Cassandra +- Apache Hadoop +- Apache Hive +- Apache Tomcat +- Apple macOS + +--- +*Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/54cba39a-5bb8-4e4c-89cd-d6097d3c6c3a), O*NET 30.3 (43-6014.00, manual nearest match). See manifest.json for licensing/attribution.* diff --git a/manifest.json b/manifest.json new file mode 100644 index 0000000..3b4e2ea --- /dev/null +++ b/manifest.json @@ -0,0 +1,250 @@ +{ + "name": "advertising-assistant", + "title": "advertising assistant", + "version": "0.1.0", + "layer": "core", + "language": "en", + "generated": "2026-07-07", + "ids": { + "esco_uri": "http://data.europa.eu/esco/occupation/54cba39a-5bb8-4e4c-89cd-d6097d3c6c3a", + "esco_code": "4419.1", + "isco_group": "4419", + "onet_soc": "43-6014.00", + "crosswalk_match": "manual nearest via ISCO 4419 (Secretaries and Administrative Assistants, Except Legal, Medical, and Executive)" + }, + "sources": [ + { + "name": "ESCO", + "version": "1.2.1", + "url": "https://esco.ec.europa.eu/" + }, + { + "name": "O*NET", + "version": "30.3", + "url": "https://www.onetcenter.org/", + "license": "CC BY 4.0" + } + ], + "attribution": "This package includes information from the O*NET Database (v30.3) by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0. skillfactor is not endorsed by USDOL/ETA. ESCO data (v1.2.1) (c) European Union, used per the ESCO download conditions: https://esco.ec.europa.eu/en/use-esco/download", + "counts": { + "tasks": 0, + "dwas": 0, + "skills_essential": 12, + "skills_optional": 20, + "software": 0 + }, + "enrichment_ai_skills": { + "generated": "2026-07-14", + "method": "deterministic mapping (ISCO prefix + title/competence keywords)", + "sources": { + "anthropics/skills": { + "repo": "https://github.com/anthropics/skills", + "commit": "f6656c1", + "license": "Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available \u2014 see the LICENSE.txt in the upstream skill folder", + "skills": 4 + }, + "wshobson/agents": { + "repo": "https://github.com/wshobson/agents", + "commit": "6fd3247", + "license": "MIT (c) Seth Hobson", + "skills": 12 + }, + "google/skills": { + "repo": "https://github.com/google/skills", + "commit": "b15f327", + "license": "Apache-2.0", + "skills": 8 + }, + "coreyhaines31/marketingskills": { + "repo": "https://github.com/coreyhaines31/marketingskills", + "commit": "33218ff", + "license": "MIT", + "skills": 2 + }, + "realkimbarrett/advertising-skills": { + "repo": "https://github.com/realkimbarrett/advertising-skills", + "commit": "45f4a4a", + "license": "no explicit license \u2014 referenced by link only", + "skills": 2 + }, + "jeremylongshore/claude-code-plugins-plus-skills": { + "repo": "https://github.com/jeremylongshore/claude-code-plugins-plus-skills", + "commit": "e112938a", + "license": "MIT", + "skills": 5 + }, + "affaan-m/everything-claude-code": { + "repo": "https://github.com/affaan-m/everything-claude-code", + "commit": "ed38744", + "license": "MIT", + "skills": 1 + }, + "nexscope-ai/eCommerce-Skills": { + "repo": "https://github.com/nexscope-ai/eCommerce-Skills", + "commit": "56f3288", + "license": "MIT", + "skills": 6 + }, + "vibeeval/vibecosystem": { + "repo": "https://github.com/vibeeval/vibecosystem", + "commit": "cea9462", + "license": "MIT", + "skills": 2 + }, + "nexu-io/open-design": { + "repo": "https://github.com/nexu-io/open-design", + "commit": "4b66023", + "license": "Apache-2.0", + "skills": 3 + }, + "mohitagw15856/pm-claude-skills": { + "repo": "https://github.com/mohitagw15856/pm-claude-skills", + "commit": "876fa30", + "license": "MIT", + "skills": 4 + }, + "indranilbanerjee/digital-marketing-pro": { + "repo": "https://github.com/indranilbanerjee/digital-marketing-pro", + "commit": "a3d119c", + "license": "MIT", + "skills": 1 + }, + "alirezarezvani/claude-skills": { + "repo": "https://github.com/alirezarezvani/claude-skills", + "commit": "0241f43", + "license": "MIT", + "skills": 5 + }, + "mukul975/Anthropic-Cybersecurity-Skills": { + "repo": "https://github.com/mukul975/Anthropic-Cybersecurity-Skills", + "commit": "673da1f", + "license": "Apache-2.0", + "skills": 2 + }, + "jabrena/plinth": { + "repo": "https://github.com/jabrena/plinth", + "commit": "065eae8", + "license": "Apache-2.0", + "skills": 1 + }, + "infrasity-labs/dev-gtm-claude-skills": { + "repo": "https://github.com/infrasity-labs/dev-gtm-claude-skills", + "commit": "02cfefb", + "license": "MIT", + "skills": 1 + }, + "AgriciDaniel/claude-ads": { + "repo": "https://github.com/AgriciDaniel/claude-ads", + "commit": "669c760", + "license": "MIT", + "skills": 3 + }, + "Eronred/aso-skills": { + "repo": "https://github.com/Eronred/aso-skills", + "commit": "e2a7c45", + "license": "MIT", + "skills": 1 + }, + "davila7/claude-code-templates": { + "repo": "https://github.com/davila7/claude-code-templates", + "commit": "fa79251", + "license": "MIT", + "skills": 1 + }, + "ljagiello/ctf-skills": { + "repo": "https://github.com/ljagiello/ctf-skills", + "commit": "d19f35f", + "license": "MIT", + "skills": 1 + }, + "open-gitagent/opengap": { + "repo": "https://github.com/open-gitagent/opengap", + "commit": "d7a8e2e", + "license": "MIT", + "skills": 1 + }, + "gooseworks-ai/goose-skills": { + "repo": "https://github.com/gooseworks-ai/goose-skills", + "commit": "94ec916", + "license": "no explicit license \u2014 referenced by link only", + "skills": 2 + }, + "davepoon/buildwithclaude": { + "repo": "https://github.com/davepoon/buildwithclaude", + "commit": "3c94e0c", + "license": "MIT", + "skills": 2 + }, + "snyk/agent-scan": { + "repo": "https://github.com/snyk/agent-scan", + "commit": "f3a4621", + "license": "Apache-2.0", + "skills": 2 + }, + "ThinkInAIXYZ/deepchat": { + "repo": "https://github.com/ThinkInAIXYZ/deepchat", + "commit": "f275c92", + "license": "Apache-2.0", + "skills": 3 + }, + "a5c-ai/babysitter": { + "repo": "https://github.com/a5c-ai/babysitter", + "commit": "44a5d58b", + "license": "MIT", + "skills": 1 + }, + "rampstackco/claude-skills": { + "repo": "https://github.com/rampstackco/claude-skills", + "commit": "bc6d961", + "license": "MIT", + "skills": 1 + }, + "sanjay3290/ai-skills": { + "repo": "https://github.com/sanjay3290/ai-skills", + "commit": "3619692", + "license": "Apache-2.0", + "skills": 1 + }, + "ViryaZheng/recomby-geo": { + "repo": "https://github.com/ViryaZheng/recomby-geo", + "commit": "530d5e2", + "license": "MIT", + "skills": 1 + }, + "brycewang-stanford/Auto-Empirical-Research-Skills": { + "repo": "https://github.com/brycewang-stanford/Auto-Empirical-Research-Skills", + "commit": "85bf545", + "license": "CC-BY-4.0", + "skills": 1 + } + }, + "total_skills": 80, + "tiers": { + "core": 67, + "adjacent": 13 + } + }, + "provenance": { + "items": { + "esco": 33, + "onet": 197, + "jobads": 98, + "wiki_ai": 0, + "anthropic": 7, + "ai_skills": 163, + "stackx": 0 + }, + "share_percent": { + "esco": 6.6, + "onet": 39.6, + "jobads": 19.7, + "wiki_ai": 0.0, + "anthropic": 1.4, + "ai_skills": 32.7, + "stackx": 0.0 + }, + "method": "content items per source category" + }, + "collar": "white", + "computer_work": true +} \ No newline at end of file diff --git a/references/ai-skills.md b/references/ai-skills.md new file mode 100644 index 0000000..33b538f --- /dev/null +++ b/references/ai-skills.md @@ -0,0 +1,338 @@ +# External AI agent skills — advertising-assistant + +Proven, publicly available AI agent skills mapped to this occupation. +Nothing is copied from the sources: every entry is a name, a one-line +summary and a link to the upstream skill package. Each section names +its source repository, commit, license and retrieval date. + +**Tiers:** `core` = the skill directly exercises a top market hard +skill, tool or method (from gated job-ad evidence) or an essential +ESCO competence of this occupation; `adjacent` = +plausibly useful, secondary. Entries are capped at 12 per source +and 80 in total per occupation (core first, +strongest matches survive); everything beyond the caps is excluded +and logged in the pipeline audit trail, not in this package. + +_Matched deterministically (ISCO group + title/competence keywords, +tiered against market evidence + ESCO essentials) by +`pipeline/p5_enrich_ai_skills.py` on 2026-07-14._ + +## Source: anthropics/skills + +- Repository: [https://github.com/anthropics/skills](https://github.com/anthropics/skills) (commit `f6656c1`, retrieved 2026-07-14) +- License: Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available — see the LICENSE.txt in the upstream skill folder + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `slack-gif-creator` | core | Knowledge and utilities for creating animated GIFs optimized for Slack. Provides constraints, validation tools, and animation concepts. Use when users request animated GIFs for Slack like "make me a GIF of X doing Y for Slack. | [source](https://github.com/anthropics/skills/tree/main/skills/slack-gif-creator) | +| `brand-guidelines` | adjacent | Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply. | [source](https://github.com/anthropics/skills/tree/main/skills/brand-guidelines) | +| `docx` | adjacent | Use this skill whenever the user wants to create, read, edit, or manipulate Word documents (.docx files) or Word templates (.dotx files). Triggers include: any mention of 'Word doc', 'word document', '.docx', '.dotx', or requests to … | [source](https://github.com/anthropics/skills/tree/main/skills/docx) | +| `pdf` | adjacent | Use this skill whenever the user wants to do anything with PDF files. This includes reading or extracting text/tables from PDFs, combining or merging multiple PDFs into one, splitting PDFs apart, rotating pages, adding watermarks, creating … | [source](https://github.com/anthropics/skills/tree/main/skills/pdf) | + +## Source: wshobson/agents + +- Repository: [https://github.com/wshobson/agents](https://github.com/wshobson/agents) (commit `6fd3247`, retrieved 2026-07-14) +- License: MIT (c) Seth Hobson + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `content-marketer (agent)` | core | Elite content marketing strategist specializing in AI-powered content creation, omnichannel distribution, SEO optimization, and data-driven performance marketing. Masters modern content tools, social media automation, and conversion … | [source](https://github.com/wshobson/agents/tree/main/plugins/content-marketing/agents/content-marketer.md) | +| `social-publishing` | core | Schedule and publish social media posts across 13 platforms (X, LinkedIn, Instagram, Facebook Pages, TikTok, Discord, Telegram, YouTube, Reddit, WordPress, Pinterest) via the SocialClaw API. Use when the user wants to publish, schedule, or … | [source](https://github.com/wshobson/agents/tree/main/plugins/social-publishing/skills/social-publishing) | +| `search-specialist (agent)` | core | Expert web researcher using advanced search techniques and synthesis. Masters search operators, result filtering, and multi-source verification. Handles competitive analysis and fact-checking. Use PROACTIVELY for deep research, information … | [source](https://github.com/wshobson/agents/tree/main/plugins/content-marketing/agents/search-specialist.md) | +| `seo-content-writer (agent)` | core | Writes SEO-optimized content based on provided keywords and topic briefs. Creates engaging, comprehensive content following best practices. Use PROACTIVELY for content creation tasks. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-writer.md) | +| `file-conversion` | core | Convert files between formats — PDF to Word, HEIC to JPG, MP4 to MP3, CSV to JSON, EPUB to MOBI, and 999 total routes across images, video, audio, documents, data, fonts, ebooks, and archives. Free via changethisfile.com, no API key or … | [source](https://github.com/wshobson/agents/tree/main/plugins/file-conversion/skills/file-conversion) | +| `seo-cannibalization-detector (agent)` | adjacent | Analyzes multiple provided pages to identify keyword overlap and potential cannibalization issues. Suggests differentiation strategies. Use PROACTIVELY when reviewing similar content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-cannibalization-detector.md) | +| `seo-content-planner (agent)` | adjacent | Creates comprehensive content outlines and topic clusters for SEO. Plans content calendars and identifies topic gaps. Use PROACTIVELY for content strategy and planning. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-planner.md) | +| `seo-authority-builder (agent)` | adjacent | Analyzes content for E-E-A-T signals and suggests improvements to build authority and trust. Identifies missing credibility elements. Use PROACTIVELY for YMYL topics. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-authority-builder.md) | +| `seo-content-auditor (agent)` | adjacent | Analyzes provided content for quality, E-E-A-T signals, and SEO best practices. Scores content and provides improvement recommendations based on established guidelines. Use PROACTIVELY for content review. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-auditor.md) | +| `seo-content-refresher (agent)` | adjacent | Identifies outdated elements in provided content and suggests updates to maintain freshness. Finds statistics, dates, and examples that need updating. Use PROACTIVELY for older content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-content-refresher.md) | +| `seo-keyword-strategist (agent)` | adjacent | Analyzes keyword usage in provided content, calculates density, suggests semantic variations and LSI keywords based on the topic. Prevents over-optimization. Use PROACTIVELY for content optimization. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-keyword-strategist.md) | +| `seo-meta-optimizer (agent)` | adjacent | Creates optimized meta titles, descriptions, and URL suggestions based on character limits and best practices. Generates compelling, keyword-rich metadata. Use PROACTIVELY for new content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-meta-optimizer.md) | + +## Source: realkimbarrett/advertising-skills + +- Repository: [https://github.com/realkimbarrett/advertising-skills](https://github.com/realkimbarrett/advertising-skills) (commit `45f4a4a`, retrieved 2026-07-14) +- License: no explicit license — referenced by link only + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `scroll-stopping-creative` | core | Create ad concepts that stop attention in the first 3 seconds. Trigger on "ad creative", "thumbstopper", "video ideas". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/scroll-stopping-creative) | +| `full-funnel-campaign-orchestrator` | adjacent | Coordinate all skills to build a complete advertising campaign. Trigger on "build a campaign", "full funnel", "ads + funnel". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/orchestrators/full-funnel-campaign-orchestrator) | + +## Source: a5c-ai/babysitter + +- Repository: [https://github.com/a5c-ai/babysitter](https://github.com/a5c-ai/babysitter) (commit `44a5d58b`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `paid-media-platforms` | core | Cross-platform paid advertising management and optimization | [source](https://github.com/a5c-ai/babysitter/tree/44a5d58b/library/specializations/domains/business/marketing/skills/paid-media-platforms) | + +## Source: affaan-m/everything-claude-code + +- Repository: [https://github.com/affaan-m/everything-claude-code](https://github.com/affaan-m/everything-claude-code) (commit `ed38744`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `marketing-campaign` | core | End-to-end marketing campaign planning and execution. Covers audience research, positioning, campaign angle definition, landing page copy, email sequences, social posts, ad copy, short-form video scripts, and content calendars. Use as the … | [source](https://github.com/affaan-m/everything-claude-code/tree/ed38744/skills/marketing-campaign) | + +## Source: AgriciDaniel/claude-ads + +- Repository: [https://github.com/AgriciDaniel/claude-ads](https://github.com/AgriciDaniel/claude-ads) (commit `669c760`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `ads-audit` | core | Run a source-grounded paid-advertising audit for one or more of Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for full ad checks, account health reviews, paid-media diagnostics, … | [source](https://github.com/AgriciDaniel/claude-ads/tree/669c760/skills/ads-audit) | +| `ads` | core | Operate professional paid advertising across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for account intake, source-grounded audits, strategy, budget and measurement planning, … | [source](https://github.com/AgriciDaniel/claude-ads/tree/669c760/ads) | +| `ads-microsoft` | core | Audit Microsoft Advertising measurement, UET, search and audience campaigns, Google imports, syndication, keywords, creative, bidding, budgets, Copilot inventory, and policy. Use for Microsoft Ads, Bing Ads, UET, Microsoft Audience … | [source](https://github.com/AgriciDaniel/claude-ads/tree/669c760/skills/ads-microsoft) | + +## Source: alirezarezvani/claude-skills + +- Repository: [https://github.com/alirezarezvani/claude-skills](https://github.com/alirezarezvani/claude-skills) (commit `0241f43`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `marketing-demand-acquisition` | core | Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs. Use when planning demand gen strategy, growth marketing, advertising campaigns, … | [source](https://github.com/alirezarezvani/claude-skills/tree/0241f43/marketing-skill/skills/marketing-demand-acquisition) | +| `paid-ads` | core | When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' … | [source](https://github.com/alirezarezvani/claude-skills/tree/0241f43/marketing-skill/skills/paid-ads) | +| `social-media-manager` | core | When the user wants to develop social media strategy, plan content calendars, manage community engagement, or grow their social presence across platforms. Also use when the user mentions 'social media strategy,' 'social calendar,' … | [source](https://github.com/alirezarezvani/claude-skills/tree/0241f43/marketing-skill/skills/social-media-manager) | +| `demo-video` | core | Use when the user asks to create a demo video, product walkthrough, feature showcase, animated presentation, marketing video, or GIF from screenshots or scene descriptions. Orchestrates playwright, ffmpeg, and edge-tts MCPs to produce … | [source](https://github.com/alirezarezvani/claude-skills/tree/0241f43/engineering/demo-video/skills/demo-video) | +| `ceo-advisor` | core | Executive leadership guidance for strategic decision-making, organizational development, and stakeholder management. Use when planning strategy, preparing board presentations, managing investors, developing organizational culture, making … | [source](https://github.com/alirezarezvani/claude-skills/tree/0241f43/c-level-advisor/skills/ceo-advisor) | + +## Source: brycewang-stanford/Auto-Empirical-Research-Skills + +- Repository: [https://github.com/brycewang-stanford/Auto-Empirical-Research-Skills](https://github.com/brycewang-stanford/Auto-Empirical-Research-Skills) (commit `85bf545`, retrieved 2026-07-14) +- License: CC-BY-4.0 + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `markitdown` | core | Convert various file formats (PDF, Office documents, images, audio, web content, structured data) to Markdown optimized for LLM processing. Use when converting documents to markdown, extracting text from PDFs/Office files, transcribing … | [source](https://github.com/brycewang-stanford/Auto-Empirical-Research-Skills/tree/85bf545/skills/67-econfin-workflow-toolkit/markitdown) | + +## Source: davepoon/buildwithclaude + +- Repository: [https://github.com/davepoon/buildwithclaude](https://github.com/davepoon/buildwithclaude) (commit `3c94e0c`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `pptx` | core | Presentation creation, editing, and analysis. When Claude needs to work with presentations (.pptx files) for: (1) Creating new presentations, (2) Modifying or editing content, (3) Working with layouts, (4) Adding comments or speaker notes, … | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/all-skills/skills/pptx) | +| `docx` | core | Comprehensive document creation, editing, and analysis with support for tracked changes, comments, formatting preservation, and text extraction. When Claude needs to work with professional documents (.docx files) for: (1) Creating new … | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/all-skills/skills/docx) | + +## Source: davila7/claude-code-templates + +- Repository: [https://github.com/davila7/claude-code-templates](https://github.com/davila7/claude-code-templates) (commit `fa79251`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `paid-ads` | core | When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' … | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/paid-ads) | + +## Source: Eronred/aso-skills + +- Repository: [https://github.com/Eronred/aso-skills](https://github.com/Eronred/aso-skills) (commit `e2a7c45`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `creator-ugc-marketing` | core | When the user wants to plan, brief, source, or measure organic creator / influencer / UGC marketing for their app — including TikTok creators, Instagram Reels, YouTube Shorts, micro-influencers, paid creator briefs, UGC ad creative for … | [source](https://github.com/Eronred/aso-skills/tree/e2a7c45/skills/creator-ugc-marketing) | + +## Source: gooseworks-ai/goose-skills + +- Repository: [https://github.com/gooseworks-ai/goose-skills](https://github.com/gooseworks-ai/goose-skills) (commit `94ec916`, retrieved 2026-07-14) +- License: no explicit license — referenced by link only + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `google-ad-scraper` | core | Scrape competitor ads from Google Ads by domain. Returns ad creatives, formats, and campaign details. Use for competitive ad research and messaging analysis. | [source](https://github.com/gooseworks-ai/goose-skills/tree/94ec916/skills/ads/capabilities/google-ad-scraper) | +| `competitor-ad-intelligence` | core | Scrape competitor ads from Meta Ad Library and Google Ads Transparency Center, analyze creative patterns (hooks, formats, CTAs), reverse-engineer landing page funnels, and produce a strategic teardown with vulnerability analysis and … | [source](https://github.com/gooseworks-ai/goose-skills/tree/94ec916/skills/ads/composites/competitor-ad-intelligence) | + +## Source: indranilbanerjee/digital-marketing-pro + +- Repository: [https://github.com/indranilbanerjee/digital-marketing-pro](https://github.com/indranilbanerjee/digital-marketing-pro) (commit `a3d119c`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `c2pa-metadata` | core | Embed C2PA (Content Authenticity Initiative) provenance manifests in AI-generated marketing assets (image/video/audio/PDF). Use when: preparing AI-generated ad creative, social images, or video for EU markets to comply with EU AI Act … | [source](https://github.com/indranilbanerjee/digital-marketing-pro/tree/a3d119c/skills/c2pa-metadata) | + +## Source: infrasity-labs/dev-gtm-claude-skills + +- Repository: [https://github.com/infrasity-labs/dev-gtm-claude-skills](https://github.com/infrasity-labs/dev-gtm-claude-skills) (commit `02cfefb`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `ads` | core | When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' … | [source](https://github.com/infrasity-labs/dev-gtm-claude-skills/tree/02cfefb/.claude/skills/ads) | + +## Source: jabrena/plinth + +- Repository: [https://github.com/jabrena/plinth](https://github.com/jabrena/plinth) (commit `065eae8`, retrieved 2026-07-14) +- License: Apache-2.0 + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `807-regulations-eu-digital-services-act` | core | Use when reviewing, designing, or modifying Java enterprise systems that may support intermediary services, hosting services, online platforms, marketplaces, content moderation, recommender systems, advertising delivery, complaint … | [source](https://github.com/jabrena/plinth/tree/065eae8/skills/807-regulations-eu-digital-services-act) | + +## Source: jeremylongshore/claude-code-plugins-plus-skills + +- Repository: [https://github.com/jeremylongshore/claude-code-plugins-plus-skills](https://github.com/jeremylongshore/claude-code-plugins-plus-skills) (commit `e112938a`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `find-marketing-agency` | core | Use whenever the user wants to find, shortlist, vet, or enrich US marketing agencies — including branding, content marketing, PPC/paid media, social media, email marketing, performance/demand-gen, video production, and full-service digital … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/mcp/servicegraph/skills/find-marketing-agency) | +| `form-social` | core | Use when asked to design social media graphics, ad creatives, or marketing assets. Examples: "design a LinkedIn post for our launch", "create ad creatives for our campaign", "make an Instagram story", "design a Twitter card", "create a … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/ai-agency/tonone/skills/form-social) | +| `generate-graphic` | core | Generates an on-brand marketing graphic — hero image, ad creative, background, or texture — with an image model, optionally stamped with the brand logo and a caption. Opt-in: needs a provider key and network access. Use when a user wants a … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/design/brand-forge/skills/generate-graphic) | +| `ink` | core | Content Marketing engineer — blog strategy, SEO, thought leadership, developer content, case studies, and content calendar. | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/ai-agency/tonone/skills/ink) | +| `evernote-core-workflow-a` | core | Execute Evernote primary workflow: Note Creation and Management. Use when creating notes, organizing content, managing notebooks, or implementing note-taking features. Trigger with phrases like "create evernote note", "evernote note … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/saas-packs/evernote-pack/skills/evernote-core-workflow-a) | + +## Source: ljagiello/ctf-skills + +- Repository: [https://github.com/ljagiello/ctf-skills](https://github.com/ljagiello/ctf-skills) (commit `d19f35f`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `ctf-forensics` | core | Provides digital forensics and signal analysis techniques for CTF challenges. Use when analyzing disk images, memory dumps, event logs, network captures, cryptocurrency transactions, steganography, PDF analysis, Windows registry, … | [source](https://github.com/ljagiello/ctf-skills/tree/d19f35f/ctf-forensics) | + +## Source: mohitagw15856/pm-claude-skills + +- Repository: [https://github.com/mohitagw15856/pm-claude-skills](https://github.com/mohitagw15856/pm-claude-skills) (commit `876fa30`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `lifecycle-crm-plan` | core | Design lifecycle marketing / CRM journeys across the customer lifecycle. Use when asked to plan onboarding emails, lifecycle/CRM campaigns, drip sequences, re-engagement or winback flows, or a messaging calendar. Produces a lifecycle plan … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-growth/skills/lifecycle-crm-plan) | +| `ad-copy` | core | Write platform-native paid ad copy with multiple angles to test. Use when asked to write ad copy, Google/Facebook/LinkedIn/Instagram ads, PPC headlines, or paid social creative copy. Produces ready-to-ship variants per platform (headlines, … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-copy/skills/ad-copy) | +| `content-calendar` | core | Generate a structured content calendar for any brand, product, or creator. Use when asked for a content plan, editorial calendar, social media schedule, or weekly/monthly content strategy. Produces a calendar with topics, formats, … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-gtm/skills/content-calendar) | +| `kyc-escalation` | core | Write an internal KYC/AML escalation memo: a factual time-stamped trigger description, customer-profile vs activity mismatch analysis, red-flag taxonomy mapping, outstanding information, and a recommendation with rationale. Use when asked … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-banking/skills/kyc-escalation) | + +## Source: mukul975/Anthropic-Cybersecurity-Skills + +- Repository: [https://github.com/mukul975/Anthropic-Cybersecurity-Skills](https://github.com/mukul975/Anthropic-Cybersecurity-Skills) (commit `673da1f`, retrieved 2026-07-14) +- License: Apache-2.0 + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `analyzing-macro-malware-in-office-documents` | core | Analyzes malicious VBA macros embedded in Microsoft Office documents (Word, Excel, PowerPoint) to identify download cradles, payload execution, persistence mechanisms, and anti-analysis techniques. Uses olevba, oledump, and VBA … | [source](https://github.com/mukul975/Anthropic-Cybersecurity-Skills/tree/673da1f/skills/analyzing-macro-malware-in-office-documents) | +| `performing-endpoint-forensics-investigation` | core | Performs digital forensics investigation on compromised endpoints including memory acquisition, disk imaging, artifact analysis, and timeline reconstruction. Use when investigating security incidents, collecting evidence for legal … | [source](https://github.com/mukul975/Anthropic-Cybersecurity-Skills/tree/673da1f/skills/performing-endpoint-forensics-investigation) | + +## Source: nexscope-ai/eCommerce-Skills + +- Repository: [https://github.com/nexscope-ai/eCommerce-Skills](https://github.com/nexscope-ai/eCommerce-Skills) (commit `56f3288`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `shopify-marketing` | core | Comprehensive Shopify marketing strategy and execution. SEO optimization, email marketing automation, paid advertising management, conversion rate optimization, and customer retention strategies specifically for DTC Shopify brands. Use … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/shopify-marketing) | +| `ecommerce-content-marketing` | core | E-commerce content marketing strategy planner. Generates content calendars, topic ideas, and platform-specific strategies by analyzing customer reviews, trends, competitor content, and SEO opportunities. Two modes: (A) Build — create a … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-content-marketing) | +| `ecommerce-social-media-marketing` | core | Social media marketing strategy for ecommerce brands. Content calendar planning, platform-specific strategies, social commerce optimization, influencer collaboration, and community building. Use when the user asks about social media … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-social-media-marketing) | +| `ecommerce-email-marketing-builder` | core | E-commerce email marketing system builder. Creates complete email automation flows with full copywriting, subject lines, ESP setup instructions, segmentation rules, and annual campaign calendars. Generates copy-paste-ready email sequences … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-email-marketing-builder) | +| `tiktok-shop-content-strategy` | core | TikTok Shop content creation strategy and planning. Trending formats, viral hooks, product showcasing, hashtag strategy, and content calendar development. Use when the user asks about TikTok content strategy, viral content creation, TikTok … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/tiktok-shop-content-strategy) | +| `etsy-advertising` | core | Etsy Ads strategy — budget allocation, bid management, promoted listings, offsite ads opt-out analysis | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/etsy-advertising) | + +## Source: nexu-io/open-design + +- Repository: [https://github.com/nexu-io/open-design](https://github.com/nexu-io/open-design) (commit `4b66023`, retrieved 2026-07-14) +- License: Apache-2.0 + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `html-ppt-zhangzara-coral` | core | Open Design's community-growth campaign across GitHub, Discord, and X: the loops, the content calendar, and the pipeline math. Built as a decision-grade marketing & GTM deck for growth team, community lead. | [source](https://github.com/nexu-io/open-design/tree/4b66023/design-templates/html-ppt-zhangzara-coral) | +| `deck-guizang-editorial` | core | Open Design's FY26 marketing plan: brand-to-pipeline — audience, offer, channel mix, and the launch calendar that ties creative to growth. Built as a decision-grade marketing & GTM deck for CMO, growth lead, founder. | [source](https://github.com/nexu-io/open-design/tree/4b66023/plugins/_official/examples/deck-guizang-editorial) | +| `marketing-psychology` | core | Apply psychological principles and behavioral science to copy and design. Useful for tightening hooks, framing, and pricing presentation. | [source](https://github.com/nexu-io/open-design/tree/4b66023/skills/marketing-psychology) | + +## Source: open-gitagent/opengap + +- Repository: [https://github.com/open-gitagent/opengap](https://github.com/open-gitagent/opengap) (commit `d7a8e2e`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `document-review` | core | Reviews financial documents (prospectuses, ADVs, marketing materials) for FINRA 2210 compliance, required disclosures, and balanced presentation. Use when reviewing financial statements, audit documents, regulatory filings, or when the … | [source](https://github.com/open-gitagent/opengap/tree/d7a8e2e/examples/full/skills/document-review) | + +## Source: rampstackco/claude-skills + +- Repository: [https://github.com/rampstackco/claude-skills](https://github.com/rampstackco/claude-skills) (commit `bc6d961`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `content-strategy` | core | Develop a content strategy covering editorial positioning, content pillars, formats, calendar, governance, and topical authority planning. Use this skill whenever the user wants to plan a content program, define content pillars, build an … | [source](https://github.com/rampstackco/claude-skills/tree/bc6d961/skills/content-strategy) | + +## Source: sanjay3290/ai-skills + +- Repository: [https://github.com/sanjay3290/ai-skills](https://github.com/sanjay3290/ai-skills) (commit `3619692`, retrieved 2026-07-14) +- License: Apache-2.0 + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `deep-research` | core | Execute autonomous multi-step research using Google Gemini Deep Research Agent. Use for: market analysis, competitive landscaping, literature reviews, technical research, due diligence. Takes 2-10 minutes but produces detailed, cited … | [source](https://github.com/sanjay3290/ai-skills/tree/3619692/skills/deep-research) | + +## Source: snyk/agent-scan + +- Repository: [https://github.com/snyk/agent-scan](https://github.com/snyk/agent-scan) (commit `f3a4621`, retrieved 2026-07-14) +- License: Apache-2.0 + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `pptx` | core | Presentation creation, editing, and analysis. When Claude needs to work with presentations (.pptx files) for: (1) Creating new presentations, (2) Modifying or editing content, (3) Working with layouts, (4) Adding comments or speaker notes, … | [source](https://github.com/snyk/agent-scan/tree/f3a4621/tests/skills/pptx) | +| `docx` | core | Comprehensive document creation, editing, and analysis with support for tracked changes, comments, formatting preservation, and text extraction. When Claude needs to work with professional documents (.docx files) for: (1) Creating new … | [source](https://github.com/snyk/agent-scan/tree/f3a4621/tests/skills/docx) | + +## Source: ThinkInAIXYZ/deepchat + +- Repository: [https://github.com/ThinkInAIXYZ/deepchat](https://github.com/ThinkInAIXYZ/deepchat) (commit `f275c92`, retrieved 2026-07-14) +- License: Apache-2.0 + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `pptx` | core | Presentation creation, editing, and analysis. When Claude needs to work with presentations (.pptx files) for: (1) Creating new presentations, (2) Modifying or editing content, (3) Working with layouts, (4) Adding comments or speaker notes, … | [source](https://github.com/ThinkInAIXYZ/deepchat/tree/f275c92/resources/skills/pptx) | +| `docx` | core | Comprehensive document creation, editing, and analysis with support for tracked changes, comments, formatting preservation, and text extraction. When Claude needs to work with professional documents (.docx files) for: (1) Creating new … | [source](https://github.com/ThinkInAIXYZ/deepchat/tree/f275c92/resources/skills/docx) | +| `feishu-tools` | core | Use the Feishu/Lark plugin MCP tools for Feishu documents, spreadsheets, knowledge content, and other matching workspace operations. | [source](https://github.com/ThinkInAIXYZ/deepchat/tree/f275c92/plugins/feishu/skills/feishu-tools) | + +## Source: vibeeval/vibecosystem + +- Repository: [https://github.com/vibeeval/vibecosystem](https://github.com/vibeeval/vibecosystem) (commit `cea9462`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `content-strategy` | core | Content marketing strategy - content audit, editorial calendar, SEO optimization, content funnel (TOFU/MOFU/BOFU), performance metrics, developer content, social media planning | [source](https://github.com/vibeeval/vibecosystem/tree/cea9462/skills/content-strategy) | +| `minimax-docx` | core | Professional DOCX document creation, editing, and formatting using OpenXML SDK (.NET). Three pipelines: (A) create new documents from scratch, (B) fill/edit content in existing documents, (C) apply template formatting with XSD validation … | [source](https://github.com/vibeeval/vibecosystem/tree/cea9462/skills/minimax-docx) | + +## Source: ViryaZheng/recomby-geo + +- Repository: [https://github.com/ViryaZheng/recomby-geo](https://github.com/ViryaZheng/recomby-geo) (commit `530d5e2`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `keyword-research` | core | Discover, analyze, and prioritize keywords for SEO and GEO content strategies. Identifies high-value opportunities based on search volume, competition, intent, and business relevance. Generates topic clusters and content calendars. Use … | [source](https://github.com/ViryaZheng/recomby-geo/tree/530d5e2/plugins/recomby-geo/skills/keyword-research) | + +## Source: google/skills + +- Repository: [https://github.com/google/skills](https://github.com/google/skills) (commit `b15f327`, retrieved 2026-07-14) +- License: Apache-2.0 + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `google-ads-api-mcp-setup` | core | Guides developers through downloading, configuring, and installing the official open-source Google Ads MCP Server. Use this skill when a user wants to connect their AI assistant (such as Gemini, Claude Code, or Cursor) to their Google Ads … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-ads-api/google-ads-api-mcp-setup) | +| `google-ads-api-quickstart` | core | Guides developers through Google Ads API quickstart: credential setup, choosing from 6 client libraries/REST, configuring environments, and running a "retrieve campaigns" script. Troubleshoots common setup errors: USER_PERMISSION_DENIED, … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-ads-api/google-ads-api-quickstart) | +| `google-mobile-ads-android-migrate-to-next-gen` | core | Migrates Android applications from the old, legacy Google Mobile Ads (GMA) SDK (com.google.android.gms:play-services-ads) to the new GMA Next-Gen SDK (com.google.android.libraries.ads.mobile.sdk:ads-mobile-sdk). Provides comprehensive … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-android-migrate-to-next-gen) | +| `google-mobile-ads-banner` | core | Provides instructions to implement, integrate, or configure Google Mobile Ads (GMA) banner ads in Android and iOS mobile applications. Use when the task involves setting up banner ads in a mobile application. | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-banner) | +| `google-mobile-ads-get-started` | core | Provides instructions for integrating the Google Mobile Ads (GMA) SDK. Use this skill when the user wants to get started with, install, integrate, set up, or configure the SDK for AdMob or Ad Manager, GMA Next-Gen SDK or mobile ads … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-get-started) | +| `google-mobile-ads-interstitial` | core | Provides instructions for implementing, integrating, or configuring Google Mobile Ads (GMA) SDK interstitial ads in Android and iOS mobile applications. Use this skill when the task involves setting up interstitial ads. Don't use for … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-interstitial) | +| `google-mobile-ads-rewarded` | core | Provides instructions for implementing, integrating, or configuring Google Mobile Ads (GMA) SDK rewarded ads in Android or iOS mobile applications. Use this skill when the task involves setting up rewarded ads. Don't use for "rewarded … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-rewarded) | +| `workload-manager-basics` | adjacent | Use this skill to manage Google Cloud Workload Manager evaluations, rules, scanned resources, and validation results by using public client libraries and the REST API. Use when you need to inspect workload best-practice rules, create and … | [source](https://github.com/google/skills/tree/b15f327/skills/cloud/workload-manager-basics) | + +## Source: coreyhaines31/marketingskills + +- Repository: [https://github.com/coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills) (commit `33218ff`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `ads` | core | When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/ads) | +| `ad-creative` | adjacent | When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/ad-creative) | diff --git a/references/market.md b/references/market.md new file mode 100644 index 0000000..e58dd03 --- /dev/null +++ b/references/market.md @@ -0,0 +1,125 @@ +# Market evidence report — advertising-assistant + +Source: **69 real job ads** (JSearch API, countries: us 69), extracted into the MSSQL evidence store; as of 2026-07-08. +This report contains extracted, aggregated facts only — no ad text is +reproduced (copyright / platform terms). + +## Seniority distribution + +| Seniority | Ads | Share | +|---|---|---| +| junior | 43 | 62 % | +| mid | 20 | 29 % | +| n/a | 4 | 6 % | +| senior | 1 | 1 % | +| lead | 1 | 1 % | + +## Tools — full market ranking + +| # | Item | Ads | Share | +|---|---|---|---| +| 1 | Microsoft Office | 16 | 23 % | +| 2 | Microsoft Excel | 13 | 19 % | +| 3 | Canva | 9 | 13 % | +| 4 | Microsoft PowerPoint | 9 | 13 % | +| 5 | Microsoft Word | 8 | 12 % | +| 6 | Adobe InDesign | 7 | 10 % | +| 7 | HubSpot | 7 | 10 % | +| 8 | Adobe Photoshop | 5 | 7 % | +| 9 | Facebook | 5 | 7 % | +| 10 | Instagram | 5 | 7 % | +| 11 | LinkedIn / LinkedIn Recruiter | 4 | 6 % | +| 12 | Salesforce | 4 | 6 % | +| 13 | WordPress | 4 | 6 % | +| 14 | Adobe Creative Suite | 3 | 4 % | +| 15 | Adobe Illustrator | 3 | 4 % | +| 16 | Google Ads | 3 | 4 % | +| 17 | Microsoft Outlook | 3 | 4 % | + +## Hard skills — full market ranking + +| # | Item | Ads | Share | +|---|---|---|---| +| 1 | content creation | 19 | 28 % | +| 2 | market research | 16 | 23 % | +| 3 | data analysis | 12 | 17 % | +| 4 | lead generation | 11 | 16 % | +| 5 | email marketing | 7 | 10 % | +| 6 | social media management | 7 | 10 % | +| 7 | digital marketing | 6 | 9 % | +| 8 | event coordination | 6 | 9 % | +| 9 | marketing | 6 | 9 % | +| 10 | project management | 6 | 9 % | +| 11 | sales support | 6 | 9 % | +| 12 | customer engagement | 5 | 7 % | +| 13 | event planning | 5 | 7 % | +| 14 | graphic design | 5 | 7 % | +| 15 | marketing campaign development | 5 | 7 % | +| 16 | brand promotion | 4 | 6 % | +| 17 | campaign execution | 4 | 6 % | +| 18 | customer acquisition | 4 | 6 % | +| 19 | customer communication | 4 | 6 % | +| 20 | marketing campaign execution | 4 | 6 % | +| 21 | advertising | 3 | 4 % | +| 22 | campaign management | 3 | 4 % | +| 23 | customer relationship management | 3 | 4 % | +| 24 | marketing strategy development | 3 | 4 % | + +## Methods — full market ranking + +| # | Item | Ads | Share | +|---|---|---|---| + +## Responsibilities — full market ranking + +| # | Item | Ads | Share | +|---|---|---|---| +| 1 | campaign execution | 10 | 14 % | +| 2 | event support | 5 | 7 % | +| 3 | performance tracking | 5 | 7 % | +| 4 | content creation | 4 | 6 % | +| 5 | customer interaction | 4 | 6 % | +| 6 | social media management | 4 | 6 % | +| 7 | vendor communication | 4 | 6 % | +| 8 | brand representation | 3 | 4 % | +| 9 | campaign assistance | 3 | 4 % | +| 10 | campaign support | 3 | 4 % | +| 11 | client product representation | 3 | 4 % | +| 12 | customer connection building | 3 | 4 % | +| 13 | event coordination | 3 | 4 % | +| 14 | marketing campaign assistance | 3 | 4 % | +| 15 | new customer onboarding | 3 | 4 % | +| 16 | team meeting participation | 3 | 4 % | +| 17 | website updates | 3 | 4 % | + +## Job title variants in the market + +| Title | Ads | +|---|---| +| Marketing Coordinator | 4 | +| Entry Level Marketing | 3 | +| Marketing Assistant | 3 | +| Entry Level Marketing Assistant | 2 | +| Fall Youth Soccer Marketing Paid Internship | 2 | +| Media Assistant | 2 | +| Product Marketing Assistant | 2 | +| Administrative Assistant - Specialty Leasing/Marketing | 1 | +| Administrative Support and Marketing Coordinator | 1 | +| Assistant Director, Marketing & Business Development | 1 | +| Communications / Digital Account Assistant | 1 | +| Digital Marketing Coordinator - Hybrid & Analytics | 1 | +| Digital Marketing Designer Intern/Entry Level | 1 | +| Direct Response Media Buyer | 1 | +| Entry Level Marketing Trainee | 1 | +| Entry-Level Marketing & Leadership Trainee | 1 | +| Entry-Level Marketing Associate | Full-Time | Paid Training | 1 | +| Entry-Level Marketing Trainee at Visionary Insights Bowie, MD | 1 | +| Executive Assistant, Marketing & Communications | 1 | +| Field Marketing Associate | 1 | +| Field Marketing Intern | 1 | +| Junior Marketing Analyst | 1 | +| Junior Marketing Assistant: Campaigns & Events Champion | 1 | +| Junior Marketing Coordinator | 1 | +| KAP 2026-2027 - Marketing Coordinator - Cato Institute | 1 | + +Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold. diff --git a/references/profile.md b/references/profile.md new file mode 100644 index 0000000..ced63a7 --- /dev/null +++ b/references/profile.md @@ -0,0 +1,22 @@ +# Occupation profile — advertising assistant + +- **ESCO URI:** http://data.europa.eu/esco/occupation/54cba39a-5bb8-4e4c-89cd-d6097d3c6c3a +- **ESCO code:** 4419.1 +- **ISCO-08 group:** 4419 — Clerical support workers not elsewhere classified + +## Description (ESCO) + +Advertising assistants provide support in all the operations carried out in advertising departments or advertising agencies. They ensure that administrative activities are handle and sort out. They communicate with the staff of the advertisement department and with external clients. Moreover, they have understanding of the operations in advertising as to assist with the pragmatic implementation of plans and tasks carried out by managers and consultants and for being involved in creating content for use both on-line or in print. + +## Definition + +nan + +## Alternative labels + +- advertising trainee +- advertising space clerk +- executive advertising assistant +- publicity assistant +- advertising campaign assistant +- advertising clerk diff --git a/references/skills.md b/references/skills.md new file mode 100644 index 0000000..b5a2546 --- /dev/null +++ b/references/skills.md @@ -0,0 +1,54 @@ +# Competences — advertising assistant + +Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/54cba39a-5bb8-4e4c-89cd-d6097d3c6c3a). + +## Essential + +- **advertising techniques** (knowledge) +- **develop creative ideas** (skill/competence) +- **develop digital content** (skill/competence) +- **digital media** (knowledge) +- **file documents** (skill/competence) +- **identify customer's needs** (skill/competence) +- **liaise with advertising agencies** (skill/competence) +- **perform business research** (skill/competence) +- **support managers** (skill/competence) +- **use communication techniques** (skill/competence) +- **use different communication channels** (skill/competence) +- **use IT tools** (skill/competence) + +## Optional + +- adobe creative suite (knowledge) +- collaborate in the development of marketing strategies (skill/competence) +- content marketing strategy (knowledge) +- coordinate advertising campaigns (skill/competence) +- create advertisements (skill/competence) +- create content title (skill/competence) +- create media plan (skill/competence) +- create media schedule (skill/competence) +- design graphics (skill/competence) +- develop media strategy (skill/competence) +- evaluate advertising campaign (skill/competence) +- examine advertisement layout (skill/competence) +- implement marketing strategies (skill/competence) +- manage budgets (skill/competence) +- media planning (knowledge) +- monitor media industry research figures (skill/competence) +- perform market research (skill/competence) +- perform media outlets research (skill/competence) +- provide written content (skill/competence) +- types of media (knowledge) + + + +## Market evidence (job-ad analysis, 69 ads, as of 2026-07-08) + +Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs. + +### Hard skills + +- content creation — **28 %** +- market research — **23 %** + + diff --git a/references/tasks.md b/references/tasks.md new file mode 100644 index 0000000..232ad9a --- /dev/null +++ b/references/tasks.md @@ -0,0 +1,76 @@ +# Tasks & work activities — advertising assistant + +Source: O*NET 30.3, occupation 43-6014.00 (Secretaries and Administrative Assistants, Except Legal, Medical, and Executive) — manual nearest-occupation mapping via ISCO group 4419; the official ESCO crosswalk has no entry for this ESCO occupation. + +## Task statements + +- **[Core]** Use computers for various applications, such as database management or word processing. +- **[Core]** Create, maintain, and enter information into databases. +- **[Core]** Set up and manage paper or electronic filing systems, recording information, updating paperwork, or maintaining documents, such as attendance records, correspondence, or other material. +- **[Core]** Operate office equipment, such as fax machines, copiers, or phone systems and arrange for repairs when equipment malfunctions. +- **[Core]** Compose, type, and distribute meeting notes, routine correspondence, or reports, such as presentations or expense, statistical, or monthly reports. +- **[Supplemental]** Perform payroll functions, such as maintaining timekeeping information and processing and submitting payroll. +- **[Supplemental]** Collect and deposit money into accounts, disburse funds from cash accounts to pay bills or invoices, keep records of collections and disbursements, and ensure accounts are balanced. +- **[Supplemental]** Coordinate conferences, meetings, or special events, such as luncheons or graduation ceremonies. +- **[Supplemental]** Develop or maintain internal or external company Web sites. +- **[Core]** Train and assist staff with computer usage. +- **[Core]** Prepare conference or event materials, such as flyers or invitations. +- **[Core]** Answer telephones and give information to callers, take messages, or transfer calls to appropriate individuals. +- **[Core]** Greet visitors or callers and handle their inquiries or direct them to the appropriate persons according to their needs. +- **[Core]** Locate and attach appropriate files to incoming correspondence requiring replies. +- **[Core]** Open, read, route, and distribute incoming mail or other materials and answer routine letters. +- **[Core]** Complete forms in accordance with company procedures. +- **[Core]** Make copies of correspondence or other printed material. +- **[Core]** Review work done by others to check for correct spelling and grammar, ensure that company format policies are followed, and recommend revisions. +- **[Core]** Learn to operate new office technologies as they are developed and implemented. +- **[Core]** Maintain scheduling and event calendars. +- **[Core]** Schedule and confirm appointments for clients, customers, or supervisors. +- **[Supplemental]** Manage projects or contribute to committee or team work. +- **[Supplemental]** Mail newsletters, promotional material, or other information. +- **[Core]** Order and dispense supplies. +- **[Core]** Conduct searches to find needed information, using such sources as the Internet. +- **[Supplemental]** Provide services to customers, such as order placement or account information. +- **[Supplemental]** Prepare and mail checks. +- **[Supplemental]** Establish work procedures or schedules and keep track of the daily work of clerical staff. +- **[Supplemental]** Arrange conference, meeting, or travel reservations for office personnel. +- **[Core]** Operate electronic mail systems and coordinate the flow of information, internally or with other organizations. +- **[Supplemental]** Supervise other clerical staff and provide training and orientation to new staff. + +## Detailed work activities + +- Answer telephones to direct calls or provide information. +- Collect deposits, payments or fees. +- Compile data or documentation. +- Coordinate operational activities. +- Develop computer or online applications. +- Develop organizational policies or programs. +- Discuss account status or activity with customers or patrons. +- Distribute incoming mail. +- Distribute materials to employees or customers. +- Enter information into databases or software programs. +- Execute sales or other financial transactions. +- Greet customers, patrons, or visitors. +- Issue documentation or identification to customers or employees. +- Maintain current knowledge related to work activities. +- Make travel, accommodations, or entertainment arrangements for others. +- Manage clerical or administrative activities. +- Operate communications equipment or systems. +- Operate computers or computerized equipment. +- Operate office equipment. +- Order materials, supplies, or equipment. +- Prepare documentation for contracts, transactions, or regulatory compliance. +- Prepare employee work schedules. +- Prepare informational or reference materials. +- Proofread documents, records, or other files to ensure accuracy. +- Record information from meetings or other formal proceedings. +- Record personnel information. +- Refer customers to appropriate personnel. +- Report maintenance or equipment problems to appropriate personnel. +- Route mail to correct destinations. +- Schedule appointments. +- Schedule operational activities. +- Search files, databases or reference materials to obtain needed information. +- Select resources needed to accomplish tasks. +- Send information, materials or documentation. +- Supervise clerical or administrative personnel. +- Train personnel. diff --git a/references/tools.md b/references/tools.md new file mode 100644 index 0000000..968ba67 --- /dev/null +++ b/references/tools.md @@ -0,0 +1,148 @@ +# Tools & technology — advertising assistant + +Source: O*NET 30.3, occupation 43-6014.00 (Secretaries and Administrative Assistants, Except Legal, Medical, and Executive) — manual nearest-occupation mapping via ISCO group 4419; the official ESCO crosswalk has no entry for this ESCO occupation. + +| Software | Category | Hot technology | +|---|---|---| +| Adobe Acrobat | Document management software | yes | +| Adobe Creative Cloud software | Graphics or photo imaging software | yes | +| Adobe Illustrator | Graphics or photo imaging software | yes | +| Adobe InDesign | Desktop publishing software | yes | +| Adobe Photoshop | Graphics or photo imaging software | yes | +| Apache Cassandra | Data base management system software | yes | +| Apache Hadoop | Data base management system software | yes | +| Apache Hive | Data base management system software | yes | +| Apache Tomcat | Web platform development software | yes | +| Apple macOS | Operating system software | yes | +| Atlassian Confluence | Project management software | yes | +| Atlassian JIRA | Content workflow software | yes | +| Canva | Graphics or photo imaging software | yes | +| Cisco Webex | Video conferencing software | yes | +| Facebook | Web page creation and editing software | yes | +| Google Docs | Word processing software | yes | +| Google Sheets | Spreadsheet software | yes | +| Google Workspace software | Office suite software | yes | +| Hypertext markup language HTML | Web platform development software | yes | +| IBM SPSS Statistics | Analytical or scientific software | yes | +| Intuit QuickBooks | Accounting software | yes | +| Kronos Workforce Timekeeper | Time accounting software | yes | +| Linux | Operating system software | yes | +| Microsoft Access | Data base user interface and query software | yes | +| Microsoft Active Server Pages ASP | Web platform development software | yes | +| Microsoft Excel | Spreadsheet software | yes | +| Microsoft Office software | Office suite software | yes | +| Microsoft Outlook | Electronic mail software | yes | +| Microsoft PowerPoint | Presentation software | yes | +| Microsoft Project | Project management software | yes | +| Microsoft SharePoint | Document management software | yes | +| Microsoft SQL Server | Data base user interface and query software | yes | +| Microsoft Teams | Project management software | yes | +| Microsoft Visio | Process mapping and design software | yes | +| Microsoft Windows | Operating system software | yes | +| Microsoft Word | Word processing software | yes | +| Mozilla Firefox | Internet browser software | yes | +| Oracle Database | Data base user interface and query software | yes | +| Oracle PeopleSoft | Enterprise resource planning ERP software | yes | +| Oracle Primavera Enterprise Project Portfolio Management | Project management software | yes | +| Salesforce software | Customer relationship management CRM software | yes | +| SAP Concur | Accounting software | yes | +| SAP software | Enterprise resource planning ERP software | yes | +| SAS | Analytical or scientific software | yes | +| Slack | Cloud-based data access and sharing software | yes | +| Teradata Database | Data base management system software | yes | +| Yardi software | Data base user interface and query software | yes | +| Zoom | Video conferencing software | yes | +| 3M Post-it App | Word processing software | | +| Adobe Dreamweaver | Web page creation and editing software | | +| ADP Workforce Now | Human resources software | | +| Airtable | Data base user interface and query software | | +| Apache HTTP Server | Portal server software | | +| Apache Pig | Data base management system software | | +| Apache Solr | Data base management system software | | +| Apple Keynote | Presentation software | | +| Appointment scheduling software | Calendar and scheduling software | | +| Blackbaud The Raiser's Edge | Customer relationship management CRM software | | +| Blackboard software | Data base user interface and query software | | +| Citrix cloud computing software | Access software | | +| ClassDojo | Desktop communications software | | +| Customer information control system CICS | Transaction server software | | +| Data entry software | Data base user interface and query software | | +| Data warehouse software | Data mining software | | +| Database software | Data base user interface and query software | | +| Delphi Technology | Financial analysis software | | +| Dictation software | Voice recognition software | | +| Dropbox | Cloud-based data access and sharing software | | +| Drupal | Web platform development software | | +| Evernote | Word processing software | | +| FaceTime | Video conferencing software | | +| FileMaker Pro | Data base user interface and query software | | +| Filing system software | Document management software | | +| Fund accounting software | Accounting software | | +| Google Drive | Cloud-based data access and sharing software | | +| Google Meet | Video conferencing software | | +| Google Sites | Web page creation and editing software | | +| Google Slides | Presentation software | | +| GroupMe | Instant messaging software | | +| Handheld computer device software | Operating system software | | +| Human resource management software HRMS | Human resources software | | +| IBM Cognos Impromptu | Business intelligence and data analysis software | | +| IBM InfoSphere DataStage | Enterprise application integration software | | +| IBM Maximo Asset Management | Enterprise resource planning ERP software | | +| IBM Notes | Electronic mail software | | +| IBM Power Systems software | Enterprise system management software | | +| IBM WebSphere | Cloud-based management software | | +| Intrado SchoolMessenger | Mobile messaging service software | | +| LexisNexis | Information retrieval or search software | | +| LinkedIn | Web page creation and editing software | | +| LogMeIn GoToMeeting | Video conferencing software | | +| LogMeIn GoToWebinar | Network conferencing software | | +| Loom | Video creation and editing software | | +| McAfee | Transaction security and virus protection software | | +| Medical procedure coding software | Medical software | | +| Microsoft Dynamics | Enterprise resource planning ERP software | | +| Microsoft Dynamics GP | Enterprise resource planning ERP software | | +| Microsoft Dynamics SL | Enterprise resource planning ERP software | | +| Microsoft Exchange | Electronic mail software | | +| Microsoft OneNote | Word processing software | | +| Microsoft Publisher | Desktop publishing software | | +| MicroStrategy | Business intelligence and data analysis software | | +| Minitab | Analytical or scientific software | | +| NetSuite ERP | Enterprise resource planning ERP software | | +| NortonLifeLock cybersecurity software | Transaction security and virus protection software | | +| Oracle Business Intelligence Enterprise Edition | Business intelligence and data analysis software | | +| Oracle E-Business Suite Financials | Financial analysis software | | +| Oracle Fusion Applications | Enterprise resource planning ERP software | | +| Oracle Hyperion | Enterprise resource planning ERP software | | +| Oracle JD Edwards EnterpriseOne | Enterprise resource planning ERP software | | +| Oracle PeopleSoft Financials | Enterprise resource planning ERP software | | +| Oracle Solaris | Operating system software | | +| Oracle Taleo | Human resources software | | +| people@work | Enterprise resource planning ERP software | | +| Qlik Tech QlikView | Business intelligence and data analysis software | | +| Quest Erwin Data Modeler | Metadata management software | | +| Sage 50 Accounting | Accounting software | | +| SAP Business Objects | Enterprise resource planning ERP software | | +| SAP Crystal Reports | Data base reporting software | | +| Schoology | Computer based training software | | +| Skype | Desktop communications software | | +| SmugMug Flickr | Graphics or photo imaging software | | +| Social media sites | Web page creation and editing software | | +| Tax software | Accounting software | | +| Timekeeping software | Time accounting software | | +| Veritas NetBackup | Backup or archival software | | +| Web browser software | Internet browser software | | +| Web conferencing software | Video conferencing software | | +| YouTube | Video creation and editing software | | + + + +## Market evidence (job-ad analysis, 69 ads, as of 2026-07-08) + +Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs. + +### Tools + +- Microsoft Office — **23 %** +- Microsoft Excel — **19 %** + +