# Occupation profile — chief marketing officer

- **ESCO URI:** http://data.europa.eu/esco/occupation/0ddbf393-38f1-4c22-b14c-fe775008f321
- **ESCO code:** 1221.3
- **ISCO-08 group:** 1221 — Sales and marketing managers
- **O*NET-SOC:** 11-2021.00 — Marketing Managers (match: closeMatch)

## Description (ESCO)

Chief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities across units or geographical areas. They make sure that different activities aimed at creating awareness of products are profitable for the company. They take decisions and prepare reports on marketing projects and the costs they entail.

## Definition

nan

## Alternative labels

- chief commercial officer
- director of marketing
- head of marketing
- chief commercial strategy officer
- senior marketing officer
- chief commercial strategist