# Competences — chief marketing officer

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/0ddbf393-38f1-4c22-b14c-fe775008f321).

## Essential

- **align efforts towards business development** (skill/competence)
- **analyse consumer buying trends** (skill/competence)
- **analyse external factors of companies** (skill/competence)
- **analyse internal factors of companies** (skill/competence)
- **analyse work-related written reports** (skill/competence)
- **brand marketing techniques** (knowledge)
- **business management principles** (knowledge)
- **content marketing strategy** (knowledge)
- **create annual marketing budget** (skill/competence)
- **define measurable marketing objectives** (skill/competence)
- **evaluate marketing content** (skill/competence)
- **identify potential markets for companies** (skill/competence)
- **integrate marketing strategies with the global strategy** (skill/competence)
- **interpret financial statements** (skill/competence)
- **liaise with managers** (skill/competence)
- **make data-driven decisions** (skill/competence)
- **manage profitability** (skill/competence)
- **market analysis** (knowledge)
- **market pricing** (knowledge)
- **marketing mix** (knowledge)
- **plan marketing campaigns** (skill/competence)
- **plan marketing strategy** (skill/competence)
- **services marketing** (knowledge)
- **study sales levels of products** (skill/competence)
- **track key performance indicators** (skill/competence)
- **use analytics for commercial purposes** (skill/competence)

## Optional

- analyse supply chain strategies (skill/competence)
- communicate with customer service department (skill/competence)
- conduct online competitive analysis (skill/competence)
- consumer law (knowledge)
- coordinate marketing plan actions (skill/competence)
- customer insight (knowledge)
- customer segmentation (knowledge)
- develop public relations strategies (skill/competence)
- e-commerce systems (knowledge)
- financial capability (knowledge)
- graphic design (knowledge)
- impart business plans to collaborators (skill/competence)
- implement marketing strategies (skill/competence)
- international trade (knowledge)
- liaise with advertising agencies (skill/competence)
- manage budgets (skill/competence)
- manage development of promotional material (skill/competence)
- manage yield (skill/competence)
- market entry strategies (knowledge)
- marketing analytics (knowledge)
- neuromarketing techniques (knowledge)
- online ads campaign techniques (knowledge)
- perform market research (skill/competence)
- plan social media marketing campaigns (skill/competence)
- printing techniques (knowledge)
- project management (knowledge)
- prospect new customers (skill/competence)
- quality assurance methodologies (knowledge)
- relationship marketing (knowledge)
- reputation management (knowledge)
- social media marketing techniques (knowledge)
- statistics (knowledge)
- subsidiary operations (knowledge)
- trading law (knowledge)
- trendwatching (knowledge)
- use theoretical marketing models (skill/competence)
- web strategy assessment (knowledge)

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## Market evidence (job-ad analysis, 37 ads, as of 2026-07-10)

Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.

### Hard skills

- digital marketing — **43 %**
- marketing strategy — **43 %**
- data analysis — **35 %**
- budget management — **32 %**
- business development — **19 %**

### Responsibilities

- team leadership — **43 %**

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