# Competences — chief product officer

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/8a0afc76-4a09-449a-9e7b-a33495889f95).

## Essential

- **align efforts towards business development** (skill/competence)
- **business strategy concepts** (knowledge)
- **characteristics of products** (knowledge)
- **collaborate in the development of marketing strategies** (skill/competence)
- **develop new products** (skill/competence)
- **develop product policies** (skill/competence)
- **develop the product catalogue** (skill/competence)
- **implement strategic management** (skill/competence)
- **integrate marketing strategies with the global strategy** (skill/competence)
- **integrate new products in manufacturing** (skill/competence)
- **interact with the board of directors** (skill/competence)
- **keep up to date on product knowledge** (skill/competence)
- **lead managers of company departments** (skill/competence)
- **lead the brand strategic planning process** (skill/competence)
- **marketing management** (knowledge)
- **monitor proper product handling** (skill/competence)
- **perform product planning** (skill/competence)
- **plan product management** (skill/competence)
- **product comprehension** (knowledge)
- **product data management** (knowledge)
- **product packaging requirements** (knowledge)

## Optional

- blockchain (knowledge)
- blockchain consensus mechanisms (knowledge)
- collect briefing regarding products (skill/competence)
- develop company strategies (skill/competence)
- develop product design (skill/competence)
- draw up marketing and sales plan (skill/competence)
- execute marketing plan (skill/competence)
- keep updated on innovations in various business fields (skill/competence)
- plan marketing strategy (skill/competence)
- research and development in textiles (knowledge)

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## Market evidence (job-ad analysis, 11 ads, as of 2026-07-10)

Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.

### Hard skills

- product strategy — **55 %**
- data analysis — **45 %**
- market research — **27 %**
- financial modeling — **18 %**
- lifecycle management — **18 %**
- roadmap development — **18 %**
- team leadership — **18 %**

### Methods

- agile development — **18 %**
- multivariate testing — **18 %**

### Responsibilities

- team leadership — **45 %**
- product vision definition — **36 %**
- customer engagement — **27 %**
- cross-functional alignment — **18 %**
- roadmap execution — **18 %**
- strategy implementation — **18 %**
- performance reporting — **18 %**
- product delivery — **18 %**
- market opportunity identification — **18 %**

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