# Competences — commercial director

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/2d3d7188-47ab-49b9-9045-e452d9db06f1).

## Essential

- **align efforts towards business development** (skill/competence)
- **build business relationships** (skill/competence)
- **commercial law** (knowledge)
- **customer relationship management** (knowledge)
- **develop professional network** (skill/competence)
- **implement marketing strategies** (skill/competence)
- **integrate new products in manufacturing** (skill/competence)
- **manage contracts** (skill/competence)
- **manage sales channels** (skill/competence)
- **manage sales teams** (skill/competence)
- **product comprehension** (knowledge)
- **project management** (knowledge)
- **risk management** (knowledge)
- **use analytics for commercial purposes** (skill/competence)

## Optional

- achieve sales targets (skill/competence)
- analyse consumer buying trends (skill/competence)
- communicate with customer service department (skill/competence)
- customer service (knowledge)
- deliver a sales pitch (skill/competence)
- e-commerce systems (knowledge)
- fix meetings (skill/competence)
- international business (knowledge)
- manage staff (skill/competence)
- manage tender processes (skill/competence)
- manage yield (skill/competence)
- market pricing (knowledge)
- perform market research (skill/competence)
- prepare cost-plus pricing models (skill/competence)
- pricing strategies (knowledge)
- recruit employees (skill/competence)
- train employees (skill/competence)
- use theoretical marketing models (skill/competence)

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## Market evidence (job-ad analysis, 14 ads, as of 2026-07-10)

Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.

### Hard skills

- account management — **29 %**
- contract negotiation — **29 %**
- forecasting — **21 %**
- relationship management — **21 %**
- revenue growth — **14 %**
- negotiation — **14 %**
- pipeline management — **14 %**
- business development — **14 %**
- commercial strategy — **14 %**
- risk management — **14 %**
- sales strategy — **14 %**
- strategic planning — **14 %**
- data analysis — **14 %**

### Responsibilities

- team leadership — **21 %**
- customer relationship management — **14 %**
- revenue ownership — **14 %**

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