# Competences — communication manager

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/cd7b838c-51f6-41ec-9067-bb974c0f991b).

## Essential

- **advise on communication strategies** (skill/competence)
- **advise on public image** (skill/competence)
- **analyse external factors of companies** (skill/competence)
- **analyse internal factors of companies** (skill/competence)
- **apply diplomatic principles** (skill/competence)
- **apply grammar and spelling rules** (skill/competence)
- **build trust** (skill/competence)
- **business communication** (knowledge)
- **communication principles** (knowledge)
- **compile content** (skill/competence)
- **corporate social responsibility** (knowledge)
- **corporate sustainability** (knowledge)
- **develop communications strategies** (skill/competence)
- **develop public relations strategies** (skill/competence)
- **digital communication and collaboration** (nan)
- **diplomatic principles** (knowledge)
- **ethics of sharing work through social media** (knowledge)
- **forming of public opinion** (knowledge)
- **grammar** (knowledge)
- **identify clients' needs** (skill/competence)
- **integrate strategic foundation in daily performance** (skill/competence)
- **market research** (knowledge)
- **office software** (knowledge)
- **organise participation in local or international events** (skill/competence)
- **perform public relations** (skill/competence)
- **prepare presentation material** (skill/competence)
- **proofread text** (skill/competence)
- **protect client interests** (skill/competence)
- **reputation management** (knowledge)
- **rhetoric** (knowledge)
- **strategic planning** (knowledge)
- **use different communication channels** (skill/competence)
- **use intranet** (skill/competence)

## Optional

- advise on public relations (skill/competence)
- build business relationships (skill/competence)
- build community relations (skill/competence)
- build international relations (skill/competence)
- carry out forum moderation (skill/competence)
- company policies (knowledge)
- conduct public presentations (skill/competence)
- develop professional network (skill/competence)
- disseminate internal communications (skill/competence)
- draft press releases (skill/competence)
- establish communication with foreign cultures (skill/competence)
- establish relationship with the media (skill/competence)
- follow the news (skill/competence)
- give interviews to media (skill/competence)
- government representation (knowledge)
- implement marketing strategies (skill/competence)
- manage online communications (skill/competence)
- manage visual communications (skill/competence)
- media and information literacy (knowledge)
- organise press conferences (skill/competence)
- psychological concepts (knowledge)
- public relations (knowledge)
- share through digital technologies (skill/competence)
- social media management (knowledge)
- speak different languages (skill/competence)
- study communications channels for different employers/contractors (skill/competence)
- use online tools to collaborate (skill/competence)
- writing style guides (knowledge)

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## Market evidence (job-ad analysis, 38 ads, as of 2026-07-10)

Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.

### Hard skills

- content creation — **34 %**
- media relations — **21 %**
- project management — **21 %**
- social media strategy — **18 %**

<!-- market-evidence -->