# Competences — destination manager

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/425ed170-bf90-42c9-b5bd-148282ed96ff).

## Essential

- **apply strategic thinking** (skill/competence)
- **assess an area as a tourism destination** (skill/competence)
- **build a network of suppliers in tourism** (skill/competence)
- **build a strategic marketing plan for destination management** (skill/competence)
- **build business relationships** (skill/competence)
- **comply with food safety and hygiene** (skill/competence)
- **coordinate efforts of stakeholders for destination promotion** (skill/competence)
- **coordinate public-private partnerships in tourism** (skill/competence)
- **develop inclusive communication material** (skill/competence)
- **educate on sustainable tourism** (skill/competence)
- **engage local communities in the management of natural protected areas** (skill/competence)
- **execute marketing plan** (skill/competence)
- **geographical areas relevant to tourism** (knowledge)
- **lead the brand strategic planning process** (skill/competence)
- **local area tourism industry** (knowledge)
- **manage budgets** (skill/competence)
- **manage conservation of natural and cultural heritage** (skill/competence)
- **manage distribution of destination promotional materials** (skill/competence)
- **manage production of destination promotional materials** (skill/competence)
- **manage staff** (skill/competence)
- **manage visitor flows in natural protected areas** (skill/competence)
- **market analysis** (knowledge)
- **measure sustainability of tourism activities** (skill/competence)
- **oversee the design of touristic publications** (skill/competence)
- **oversee the printing of touristic publications** (skill/competence)
- **perform market research** (skill/competence)
- **plan digital marketing** (skill/competence)
- **plan measures to safeguard cultural heritage** (skill/competence)
- **plan measures to safeguard natural protected areas** (skill/competence)
- **recruit employees** (skill/competence)
- **sales strategies** (knowledge)
- **select optimal distribution channel** (skill/competence)
- **set up pricing strategies** (skill/competence)
- **supervise crew** (skill/competence)
- **support community-based tourism** (skill/competence)
- **support local tourism** (skill/competence)
- **tourist resources of a destination for further development** (knowledge)

## Optional

- augmented reality (knowledge)
- coordinate operational activities (skill/competence)
- create annual marketing budget (skill/competence)
- deliver presentations on tourism (skill/competence)
- design press kit for media (skill/competence)
- develop strategies for accessibility (skill/competence)
- develop tourist information materials (skill/competence)
- develop working procedures (skill/competence)
- ecotourism (knowledge)
- improve customer traveling experiences with augmented reality (skill/competence)
- maintain relationship with suppliers (skill/competence)
- manage contracts (skill/competence)
- manage yield (skill/competence)
- measure customer feedback (skill/competence)
- promote virtual reality travelling experiences (skill/competence)
- report touristic facts (skill/competence)
- self-service technologies in tourism (knowledge)
- train employees (skill/competence)
- use e-tourism platforms (skill/competence)
- virtual reality (knowledge)

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## Market evidence (job-ad analysis, 7 ads, as of 2026-07-11)

Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.

### Hard skills

- data analysis — **43 %**
- project management — **43 %**
- tourism development — **43 %**
- strategic planning — **29 %**
- marketing strategy — **29 %**
- economic development — **29 %**
- economic impact analysis — **29 %**
- grant writing — **29 %**
- budget preparation — **29 %**
- business retention — **29 %**
- community development — **14 %**
- commercial real estate — **14 %**
- content creation — **14 %**
- hospitality recruitment — **14 %**
- economic development planning — **14 %**
- cooperative marketing — **14 %**
- marketing strategy development — **14 %**
- digital marketing — **14 %**
- market research — **14 %**
- marketing — **14 %**
- marketing assistance — **14 %**
- product development — **14 %**
- tourism strategy development — **14 %**
- technical assistance — **14 %**

### Methods

- strategic planning — **29 %**
- public relations — **29 %**
- stakeholder collaboration — **14 %**
- sustainable tourism practices — **14 %**
- project planning — **14 %**
- value development — **14 %**
- goal setting — **14 %**
- community engagement — **14 %**
- community outreach — **14 %**
- community visioning — **14 %**
- business recruitment — **14 %**
- business expansion program — **14 %**

### Responsibilities

- budget management — **29 %**
- business support — **29 %**
- contract coordination — **29 %**
- industry connection — **29 %**
- legislation monitoring — **29 %**
- department operation management — **29 %**
- tourism development — **29 %**
- marketing material preparation — **29 %**
- marketing assistance — **14 %**
- marketing campaign management — **14 %**
- stakeholder collaboration — **14 %**
- program development — **14 %**
- partnership building — **14 %**
- presentation delivery — **14 %**
- tourism initiative coordination — **14 %**
- tourism initiative creation — **14 %**
- tourism program development — **14 %**
- visitor experience enhancement — **14 %**
- tourism strategy implementation — **14 %**
- county profile enhancement — **14 %**
- data reporting — **14 %**
- local attraction promotion — **14 %**
- grant opportunity identification — **14 %**
- existing business retention — **14 %**
- commission management — **14 %**
- business facilitation — **14 %**
- business guidance — **14 %**
- business collaboration — **14 %**
- business expansion — **14 %**

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