# Tools & technology — digital marketing manager Source: O*NET 30.3 'Software Skills' for 11-2021.00. | Software | Category | Hot technology | |---|---|---| | Intuit QuickBooks | Accounting software | yes | | IBM SPSS Statistics | Analytical or scientific software | yes | | SAS | Analytical or scientific software | yes | | The MathWorks MATLAB | Analytical or scientific software | yes | | GitHub | Application server software | yes | | Google Looker Analytics | Business intelligence and data analysis software | yes | | Tableau | Business intelligence and data analysis software | yes | | Asana | Cloud-based data access and sharing software | yes | | Slack | Cloud-based data access and sharing software | yes | | Splunk Enterprise | Cloud-based management software | yes | | Atlassian JIRA | Content workflow software | yes | | Salesforce software | Customer relationship management CRM software | yes | | Apache Cassandra | Data base management system software | yes | | Apache Hadoop | Data base management system software | yes | | Apache Hive | Data base management system software | yes | | Elasticsearch | Data base management system software | yes | | NoSQL | Data base management system software | yes | | Oracle PL/SQL | Data base management system software | yes | | Teradata Database | Data base management system software | yes | | Amazon Redshift | Data base user interface and query software | yes | | Amazon Web Services AWS software | Data base user interface and query software | yes | | Microsoft Access | Data base user interface and query software | yes | | Microsoft SQL Server | Data base user interface and query software | yes | | MySQL | Data base user interface and query software | yes | | Oracle Database | Data base user interface and query software | yes | | Structured query language SQL | Data base user interface and query software | yes | | Yardi software | Data base user interface and query software | yes | | Google Analytics | Data mining software | yes | | Adobe InDesign | Desktop publishing software | yes | | C | Development environment software | yes | | Microsoft Azure software | Development environment software | yes | | Microsoft Visual Basic | Development environment software | yes | | Microsoft Visual Basic for Applications VBA | Development environment software | yes | | Ruby | Development environment software | yes | | Adobe Acrobat | Document management software | yes | | Microsoft SharePoint | Document management software | yes | | Microsoft Outlook | Electronic mail software | yes | | Extensible markup language XML | Enterprise application integration software | yes | | Oracle PeopleSoft | Enterprise resource planning ERP software | yes | | SAP software | Enterprise resource planning ERP software | yes | | Figma | Graphical user interface development software | yes | | Adobe Creative Cloud software | Graphics or photo imaging software | yes | | Adobe Illustrator | Graphics or photo imaging software | yes | | Adobe Photoshop | Graphics or photo imaging software | yes | | Canva | Graphics or photo imaging software | yes | | Python | Object or component oriented development software | yes | | R | Object or component oriented development software | yes | | Swift | Object or component oriented development software | yes | | Microsoft Office software | Office suite software | yes | | Apple macOS | Operating system software | yes | | Microsoft PowerPoint | Presentation software | yes | | Microsoft Visio | Process mapping and design software | yes | | Atlassian Confluence | Project management software | yes | | Microsoft Project | Project management software | yes | | Microsoft Teams | Project management software | yes | | HubSpot software | Sales and marketing software | yes | | Marketo Marketing Automation | Sales and marketing software | yes | | Microsoft Excel | Spreadsheet software | yes | | Adobe After Effects | Video creation and editing software | yes | | TikTok | Video creation and editing software | yes | | Facebook | Web page creation and editing software | yes | | WordPress | Web page creation and editing software | yes | | Cascading style sheets CSS | Web platform development software | yes | | Hypertext markup language HTML | Web platform development software | yes | | JavaScript | Web platform development software | yes | | PHP | Web platform development software | yes | | Google Docs | Word processing software | yes | | Microsoft Word | Word processing software | yes | | Citrix cloud computing software | Access software | | | Fund accounting software | Accounting software | | | Tax software | Accounting software | | | Lyris HQ Web-Analytics Solution | Analytical or scientific software | | | Minitab | Analytical or scientific software | | | Nedstat Sitestat | Analytical or scientific software | | | Online advertising reporting software | Analytical or scientific software | | | StataCorp Stata | Analytical or scientific software | | | IBM Cognos Impromptu | Business intelligence and data analysis software | | | MicroStrategy | Business intelligence and data analysis software | | | Oracle Business Intelligence Enterprise Edition | Business intelligence and data analysis software | | | Qlik Tech QlikView | Business intelligence and data analysis software | | | Dropbox | Cloud-based data access and sharing software | | | Google Drive | Cloud-based data access and sharing software | | | Software as a service SaaS | Cloud-based data access and sharing software | | | IBM Domino | Communications server software | | | Padlet | Computer based training software | | | Blackbaud The Raiser's Edge | Customer relationship management CRM software | | | Constant Contact | Customer relationship management CRM software | | | MarketSharp | Customer relationship management CRM software | | | Oracle Eloqua | Customer relationship management CRM software | | | Oracle Siebel Server Sync | Customer relationship management CRM software | | | QAD Marketing Automation | Customer relationship management CRM software | | | Sage SalesLogix | Customer relationship management CRM software | | | Salesforce.com Salesforce CRM | Customer relationship management CRM software | | | Apache Pig | Data base management system software | | | Apache Solr | Data base management system software | | | Database reporting software | Data base reporting software | | | AdSense Tracker | Data base user interface and query software | | | AEC Software FastTrack Schedule | Data base user interface and query software | | | Airtable | Data base user interface and query software | | | ClearEDGE | Data base user interface and query software | | | Database software | Data base user interface and query software | | | Databox | Data base user interface and query software | | | FileMaker Pro | Data base user interface and query software | | | Eko | Desktop communications software | | | Microsoft Publisher | Desktop publishing software | | | Adobe ActionScript | Development environment software | | | Microsoft Visual Basic Scripting Edition VBScript | Development environment software | | | Adobe Acrobat Reader | Document management software | | | IBM Notes | Electronic mail software | | | IBM InfoSphere DataStage | Enterprise application integration software | | | Microsoft Dynamics | Enterprise resource planning ERP software | | | NetSuite ERP | Enterprise resource planning ERP software | | | Oracle Fusion Applications | Enterprise resource planning ERP software | | | Oracle Hyperion | Enterprise resource planning ERP software | | | Oracle PeopleSoft Financials | Enterprise resource planning ERP software | | | SAP Business Objects | Enterprise resource planning ERP software | | | IBM Power Systems software | Enterprise system management software | | | Oracle Beehive | Expert system software | | | Delphi Technology | Financial analysis software | | | Oracle E-Business Suite Financials | Financial analysis software | | | JamBoard | Graphics or photo imaging software | | | SmugMug Flickr | Graphics or photo imaging software | | | LexisNexis | Information retrieval or search software | | | Web browser software | Internet browser software | | | Nearpod | Multi-media educational software | | | LogMeIn GoToWebinar | Network conferencing software | | | Jupyter Notebook | Object or component oriented development software | | | Apple Keynote | Presentation software | | | Google Slides | Presentation software | | | Mentimeter | Presentation software | | | Google Ads | Sales and marketing software | | | McAfee | Transaction security and virus protection software | | | NortonLifeLock cybersecurity software | Transaction security and virus protection software | | | Armand Morin MultiTrack Generator | Transaction server software | | | Google Meet | Video conferencing software | | | LogMeIn GoToMeeting | Video conferencing software | | | Apple Final Cut Pro | Video creation and editing software | | | Flipgrid | Video creation and editing software | | | Kapwing | Video creation and editing software | | | Screencastify | Video creation and editing software | | | Screencast-O-Matic | Video creation and editing software | | | WeVideo | Video creation and editing software | | | YouTube | Video creation and editing software | | | Adobe Dreamweaver | Web page creation and editing software | | | Instagram | Web page creation and editing software | | | LinkedIn | Web page creation and editing software | | | Social media sites | Web page creation and editing software | | | Drupal | Web platform development software | | | Dynamic hypertext markup language DHTML | Web platform development software | | | Extensible hypertext markup language XHTML | Web platform development software | | | LAMP Stack | Web platform development software | | | Oracle JavaServer Pages JSP | Web platform development software | | | Ruby on Rails | Web platform development software | | | Evernote | Word processing software | | ## Market evidence (job-ad analysis, 37 ads, as of 2026-07-11) Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs. ### Tools - google ads — **27 %** - google analytics — **19 %**