# Competences — insurance product manager

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/73856e9e-eca2-44c2-bb3c-aaedf4b25979).

## Essential

- **advise on financial matters** (skill/competence)
- **analyse financial performance of a company** (skill/competence)
- **analyse financial risk** (skill/competence)
- **analyse market financial trends** (skill/competence)
- **corporate social responsibility** (knowledge)
- **create a financial plan** (skill/competence)
- **create insurance policies** (skill/competence)
- **develop financial products** (skill/competence)
- **enforce financial policies** (skill/competence)
- **financial analysis** (knowledge)
- **financial management** (knowledge)
- **financial products** (knowledge)
- **financial statements** (knowledge)
- **follow company standards** (skill/competence)
- **insurance law** (knowledge)
- **insurance market** (knowledge)
- **liaise with managers** (skill/competence)
- **manage financial risk** (skill/competence)
- **marketing management** (knowledge)
- **plan marketing campaigns** (skill/competence)
- **principles of insurance** (knowledge)
- **promote financial products** (skill/competence)
- **sales strategies** (knowledge)
- **strive for company growth** (skill/competence)
- **supervise sales activities** (skill/competence)
- **types of insurance** (knowledge)

## Optional

- create cooperation modalities (skill/competence)
- deliver a sales pitch (skill/competence)
- develop investment portfolio (skill/competence)
- ensure cross-department cooperation (skill/competence)
- manage staff (skill/competence)
- modern portfolio theory (knowledge)
- obtain financial information (skill/competence)
- perform market research (skill/competence)
- plan health and safety procedures (skill/competence)
- recruit employees (skill/competence)
- review investment portfolios (skill/competence)
- sell insurance (skill/competence)
- statistics (knowledge)

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## Market evidence (job-ad analysis, 31 ads, as of 2026-07-14)

Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.

### Hard skills

- data analysis — **39 %**
- regulatory compliance — **32 %**
- underwriting — **26 %**
- product development — **23 %**
- market research — **23 %**
- market analysis — **19 %**

### Responsibilities

- performance monitoring — **19 %**
- cross-functional collaboration — **19 %**

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