# Competences — merchandiser

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/f1fcad3b-fdf0-444a-81b0-e50e96f8966a).

## Essential

- **assess visual impact of displays** (skill/competence)
- **carry out cross merchandising** (skill/competence)
- **carry out sales analysis** (skill/competence)
- **carry out stock rotation** (skill/competence)
- **check price accuracy on the shelf** (skill/competence)
- **execute visual presentation changes** (skill/competence)
- **have computer literacy** (skill/competence)
- **interpret floor plans** (skill/competence)
- **keep promotions records** (skill/competence)
- **keep records of merchandise delivery** (skill/competence)
- **maintain relationship with customers** (skill/competence)
- **maintain relationship with suppliers** (skill/competence)
- **maximise sales revenues** (skill/competence)
- **meet deadlines** (skill/competence)
- **merchandising techniques** (knowledge)
- **monitor merchandise delivery** (skill/competence)
- **monitor stock movement** (skill/competence)
- **negotiate buying conditions** (skill/competence)
- **negotiate terms with suppliers** (skill/competence)
- **negotiate with suppliers for visual material** (skill/competence)
- **perform market research** (skill/competence)
- **plan retail space** (skill/competence)
- **sales strategies** (knowledge)
- **show diplomacy** (skill/competence)
- **stock shelves** (skill/competence)
- **supervise merchandise displays** (skill/competence)
- **visit manufacturers** (skill/competence)

## Optional

- address problems critically (skill/competence)
- analyse bestsellers (skill/competence)
- change window displays (skill/competence)
- consumer goods industry (knowledge)
- decide on products to be stocked (skill/competence)
- ensure point of sale material availability (skill/competence)
- ensure stock storage safety (skill/competence)
- liaise with buyers to plan products for the store (skill/competence)
- monitor stock level (skill/competence)
- organise retail sampling events (skill/competence)
- price product (skill/competence)
- set sales promotions (skill/competence)
- train staff about product features (skill/competence)

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## Market evidence (job-ad analysis, 51 ads, as of 2026-07-17)

Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.

### Hard skills

- merchandising — **49 %**
- customer service — **25 %**
- display building — **20 %**
- planogram execution — **20 %**

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