# Competences — online sales channel manager

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/1dd7c3cb-2d58-4dad-ae15-c9081174ab7e).

## Essential

- **apply social media marketing** (skill/competence)
- **apply strategic thinking** (skill/competence)
- **channel marketing** (knowledge)
- **conduct online competitive analysis** (skill/competence)
- **develop online sales business plan** (skill/competence)
- **electronic business** (knowledge)
- **identify customer's needs** (skill/competence)
- **monitor online competitors** (skill/competence)
- **negotiate buying conditions** (skill/competence)
- **negotiate terms with suppliers** (skill/competence)
- **perform market research** (skill/competence)
- **plan digital marketing** (skill/competence)
- **plan social media marketing campaigns** (skill/competence)
- **show diplomacy** (skill/competence)
- **web strategy assessment** (knowledge)

## Optional

- build business relationships (skill/competence)
- carry out strategic research (skill/competence)
- creatively use digital technologies (skill/competence)
- develop inclusive communication material (skill/competence)
- e-commerce systems (knowledge)
- employment law (knowledge)
- e-procurement (knowledge)
- manage processes (skill/competence)
- manage staff (skill/competence)
- perform project management (skill/competence)
- perform risk analysis (skill/competence)
- protect personal data and privacy (skill/competence)
- use customer relationship management software (skill/competence)
- use e-services (skill/competence)
- write work-related reports (skill/competence)

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## Market evidence (job-ad analysis, 2 ads, as of 2026-07-18)

Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.

### Hard skills

- amazon account management — **50 %**
- analytical skills — **50 %**
- content optimization — **50 %**
- data analysis — **50 %**
- e-commerce strategy — **50 %**
- inventory management — **50 %**
- market forecasting — **50 %**
- online sales — **50 %**
- pricing control — **50 %**
- product listing — **50 %**
- project management — **50 %**
- performance management — **50 %**

### Methods

- ppc advertising — **50 %**
- omni-channel retail strategy — **50 %**

### Responsibilities

- inventory coordination — **50 %**
- sales strategy execution — **50 %**
- strategy development — **50 %**
- performance reporting — **50 %**
- data analysis — **50 %**
- cross-functional collaboration — **50 %**
- amazon channel leadership — **50 %**
- account management — **50 %**
- advertising campaign management — **50 %**

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