# Competences — product manager

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/9f508305-80ce-4111-8722-f2c9b4a44890).

## Essential

- **analyse consumer buying trends** (skill/competence)
- **analyse economic trends** (skill/competence)
- **analyse market financial trends** (skill/competence)
- **combine business technology with user experience** (skill/competence)
- **define technology strategy** (skill/competence)
- **design customer experiences** (skill/competence)
- **design management** (knowledge)
- **develop business plans** (skill/competence)
- **develop communications strategies** (skill/competence)
- **develop new products** (skill/competence)
- **develop product design** (skill/competence)
- **develop promotional tools** (skill/competence)
- **draw conclusions from market research results** (skill/competence)
- **execute marketing plan** (skill/competence)
- **identify market niches** (skill/competence)
- **industrial research and development** (knowledge)
- **make data-driven decisions** (skill/competence)
- **manage product testing** (skill/competence)
- **manage the customer experience** (skill/competence)
- **market research** (knowledge)
- **organise participation in local or international events** (skill/competence)
- **oversee quality control** (skill/competence)
- **perform market research** (skill/competence)
- **persuade clients with alternatives** (skill/competence)
- **plan product management** (skill/competence)
- **prepare market research reports** (skill/competence)
- **product life-cycle** (knowledge)
- **socio-economic trends in your sector** (knowledge)

## Optional

- advise on communication strategies (skill/competence)
- analyse cultural trends (skill/competence)
- analyse data about clients (skill/competence)
- apply strategic thinking (skill/competence)
- carry out sales analysis (skill/competence)
- circular economy (knowledge)
- consumer goods industry (knowledge)
- coordinate events (skill/competence)
- cost management (knowledge)
- create prototype of user experience solutions (skill/competence)
- develop revenue generation strategies (skill/competence)
- ensure products meet regulatory requirements (skill/competence)
- follow production schedule (skill/competence)
- integrate marketing strategies with the global strategy (skill/competence)
- manage budgets (skill/competence)
- manage feedback (skill/competence)
- manage production systems (skill/competence)
- manage profitability (skill/competence)
- manage the handling of promotional materials (skill/competence)
- market pricing (knowledge)
- maximise sales revenues (skill/competence)
- perform product testing (skill/competence)
- pricing strategies (knowledge)
- product comprehension (knowledge)
- product data management (knowledge)
- production processes (knowledge)
- provide improvement strategies (skill/competence)
- quality standards (knowledge)
- sales strategies (knowledge)
- schedule production (skill/competence)
- solar products (knowledge)
- study sales levels of products (skill/competence)
- track key performance indicators (skill/competence)
- web analytics (knowledge)

<!-- market-evidence -->

## Market evidence (job-ad analysis, 45 ads, as of 2026-07-19)

Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.

### Hard skills

- data analysis — **56 %**
- product management — **29 %**
- product strategy — **27 %**
- requirements gathering — **20 %**

### Methods

- agile development — **22 %**

<!-- market-evidence -->