# Competences — tourism policy director

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/e246eca2-2cec-45b4-ae76-aa1f37d07bc5).

## Essential

- **assess an area as a tourism destination** (skill/competence)
- **coordinate public-private partnerships in tourism** (skill/competence)
- **deliver presentations on tourism** (skill/competence)
- **develop tourism policies** (skill/competence)
- **environmental impact of tourism** (knowledge)
- **measure sustainability of tourism activities** (skill/competence)
- **plan measures to safeguard cultural heritage** (skill/competence)
- **plan measures to safeguard natural protected areas** (skill/competence)
- **tourism market** (knowledge)
- **tourist resources of a destination for further development** (knowledge)

## Optional

- advise on foreign affairs policies (skill/competence)
- analyse foreign affairs policies (skill/competence)
- build a strategic marketing plan for destination management (skill/competence)
- build international relations (skill/competence)
- develop international cooperation strategies (skill/competence)
- foreign affairs (knowledge)
- foreign affairs policy development (knowledge)
- geographical areas relevant to tourism (knowledge)
- government policy implementation (knowledge)
- manage distribution of destination promotional materials (skill/competence)
- manage government policy implementation (skill/competence)
- manage production of destination promotional materials (skill/competence)
- marketing principles (knowledge)
- perform public relations (skill/competence)
- plan event marketing for promotional campaigns (skill/competence)
- present reports (skill/competence)
- report analysis results (skill/competence)
- scientific research methodology (knowledge)
- show intercultural awareness (skill/competence)
- speak different languages (skill/competence)

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## Market evidence (job-ad analysis, 6 ads, as of 2026-07-20)

Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.

### Hard skills

- economic development — **83 %**
- budgeting — **33 %**
- advocacy — **17 %**
- budget management — **17 %**
- business expansion — **17 %**
- business investment — **17 %**
- business recruitment — **17 %**
- business retention — **17 %**
- community wealth building — **17 %**
- data analysis — **17 %**
- fiscal oversight — **17 %**
- economic development strategy — **17 %**
- infrastructure coordination — **17 %**
- international trade — **17 %**
- investment promotion — **17 %**
- marketing strategy — **17 %**
- market analysis — **17 %**
- policy advisory — **17 %**
- policy development — **17 %**
- project delivery — **17 %**
- project management — **17 %**
- project pipeline management — **17 %**
- regeneration initiatives — **17 %**
- staff training — **17 %**
- strategic planning — **17 %**
- strategic program management — **17 %**
- strategy shaping — **17 %**
- tax base growth — **17 %**
- workforce readiness — **17 %**

### Methods

- public-private partnerships — **33 %**
- site readiness — **17 %**
- strategic marketing — **17 %**
- regional economic development — **17 %**
- long-range planning — **17 %**
- prospect development — **17 %**
- business expansion programs — **17 %**

### Responsibilities

- job creation — **33 %**
- investment attraction — **17 %**
- organizational leadership — **17 %**
- partnership development — **17 %**
- policy advising — **17 %**
- economic growth driving — **17 %**
- economic strategy leadership — **17 %**
- executive engagement — **17 %**
- global representation — **17 %**
- economic development program implementation — **17 %**
- business recruitment — **17 %**
- business engagement — **17 %**
- department administration — **17 %**
- department management — **17 %**
- development facilitation — **17 %**
- community engagement — **17 %**
- project reporting — **17 %**
- proposal analysis — **17 %**
- relationship building — **17 %**
- resource allocation — **17 %**
- rfp response — **17 %**
- project management — **17 %**
- project oversight — **17 %**
- policy oversight — **17 %**
- market trend analysis — **17 %**
- marketing oversight — **17 %**
- site assessment — **17 %**
- stakeholder communication — **17 %**
- stakeholder engagement — **17 %**
- strategic leadership — **17 %**
- team leadership — **17 %**
- trade promotion — **17 %**
- talent alignment — **17 %**
- strategy implementation — **17 %**

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