# External AI agent skills — tourism-product-manager

Proven, publicly available AI agent skills mapped to this occupation.
Nothing is copied from the sources: every entry is a name, a one-line
summary and a link to the upstream skill package. Each section names
its source repository, commit, license and retrieval date.

**Tiers:** `core` = the skill directly exercises a top market hard
skill, tool or method (from gated job-ad evidence) or an essential
ESCO competence of this occupation; `adjacent` =
plausibly useful, secondary. Entries are capped at 12 per source
and 80 in total per occupation (core first,
strongest matches survive); everything beyond the caps is excluded
and logged in the pipeline audit trail, not in this package.

_Matched deterministically (ISCO group + title/competence keywords,
tiered against market evidence + ESCO essentials) by
`pipeline/p5_enrich_ai_skills.py` on 2026-07-14._

## Source: anthropics/skills

- Repository: [https://github.com/anthropics/skills](https://github.com/anthropics/skills) (commit `f6656c1`, retrieved 2026-07-14)
- License: Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available — see the LICENSE.txt in the upstream skill folder

| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `docx` | adjacent | Use this skill whenever the user wants to create, read, edit, or manipulate Word documents (.docx files) or Word templates (.dotx files). Triggers include: any mention of 'Word doc', 'word document', '.docx', '.dotx', or requests to … | [source](https://github.com/anthropics/skills/tree/main/skills/docx) |
| `slack-gif-creator` | adjacent | Knowledge and utilities for creating animated GIFs optimized for Slack. Provides constraints, validation tools, and animation concepts. Use when users request animated GIFs for Slack like "make me a GIF of X doing Y for Slack. | [source](https://github.com/anthropics/skills/tree/main/skills/slack-gif-creator) |
| `brand-guidelines` | adjacent | Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply. | [source](https://github.com/anthropics/skills/tree/main/skills/brand-guidelines) |
| `pdf` | adjacent | Use this skill whenever the user wants to do anything with PDF files. This includes reading or extracting text/tables from PDFs, combining or merging multiple PDFs into one, splitting PDFs apart, rotating pages, adding watermarks, creating … | [source](https://github.com/anthropics/skills/tree/main/skills/pdf) |
| `pptx` | adjacent | Use this skill any time a .pptx or .potx file is involved in any way — as input, output, or both. This includes: creating slide decks, pitch decks, or presentations; reading, parsing, or extracting text from any .pptx or .potx file (even … | [source](https://github.com/anthropics/skills/tree/main/skills/pptx) |

## Source: wshobson/agents

- Repository: [https://github.com/wshobson/agents](https://github.com/wshobson/agents) (commit `6fd3247`, retrieved 2026-07-14)
- License: MIT (c) Seth Hobson

| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `content-marketer (agent)` | adjacent | Elite content marketing strategist specializing in AI-powered content creation, omnichannel distribution, SEO optimization, and data-driven performance marketing. Masters modern content tools, social media automation, and conversion … | [source](https://github.com/wshobson/agents/tree/main/plugins/content-marketing/agents/content-marketer.md) |
| `seo-cannibalization-detector (agent)` | adjacent | Analyzes multiple provided pages to identify keyword overlap and potential cannibalization issues. Suggests differentiation strategies. Use PROACTIVELY when reviewing similar content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-cannibalization-detector.md) |
| `seo-authority-builder (agent)` | adjacent | Analyzes content for E-E-A-T signals and suggests improvements to build authority and trust. Identifies missing credibility elements. Use PROACTIVELY for YMYL topics. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-authority-builder.md) |
| `seo-meta-optimizer (agent)` | adjacent | Creates optimized meta titles, descriptions, and URL suggestions based on character limits and best practices. Generates compelling, keyword-rich metadata. Use PROACTIVELY for new content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-meta-optimizer.md) |
| `brand-landingpage` | adjacent | Brand-first landing page designer — runs a brand-identity interview (colors, typography, shape language), then generates and iterates on a polished landing page via Stitch with deployment-ready HTML. Use when the user asks to create, … | [source](https://github.com/wshobson/agents/tree/main/plugins/brand-landingpage/skills/brand-landingpage) |
| `seo-content-auditor (agent)` | adjacent | Analyzes provided content for quality, E-E-A-T signals, and SEO best practices. Scores content and provides improvement recommendations based on established guidelines. Use PROACTIVELY for content review. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-auditor.md) |
| `seo-content-planner (agent)` | adjacent | Creates comprehensive content outlines and topic clusters for SEO. Plans content calendars and identifies topic gaps. Use PROACTIVELY for content strategy and planning. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-planner.md) |
| `seo-content-refresher (agent)` | adjacent | Identifies outdated elements in provided content and suggests updates to maintain freshness. Finds statistics, dates, and examples that need updating. Use PROACTIVELY for older content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-content-refresher.md) |
| `seo-content-writer (agent)` | adjacent | Writes SEO-optimized content based on provided keywords and topic briefs. Creates engaging, comprehensive content following best practices. Use PROACTIVELY for content creation tasks. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-writer.md) |
| `seo-keyword-strategist (agent)` | adjacent | Analyzes keyword usage in provided content, calculates density, suggests semantic variations and LSI keywords based on the topic. Prevents over-optimization. Use PROACTIVELY for content optimization. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-keyword-strategist.md) |
| `seo-snippet-hunter (agent)` | adjacent | Formats content to be eligible for featured snippets and SERP features. Creates snippet-optimized content blocks based on best practices. Use PROACTIVELY for question-based content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-snippet-hunter.md) |
| `team-collaboration-dx-optimizer (agent)` | adjacent | Developer Experience specialist. Improves tooling, setup, and workflows. Use PROACTIVELY when setting up new projects, after team feedback, or when development friction is noticed. | [source](https://github.com/wshobson/agents/tree/main/plugins/team-collaboration/agents/dx-optimizer.md) |

## Source: realkimbarrett/advertising-skills

- Repository: [https://github.com/realkimbarrett/advertising-skills](https://github.com/realkimbarrett/advertising-skills) (commit `45f4a4a`, retrieved 2026-07-14)
- License: no explicit license — referenced by link only

| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `full-funnel-campaign-orchestrator` | adjacent | Coordinate all skills to build a complete advertising campaign. Trigger on "build a campaign", "full funnel", "ads + funnel". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/orchestrators/full-funnel-campaign-orchestrator) |
| `performance-diagnosis` | adjacent | Diagnose why campaigns are underperforming. Trigger on "low performance", "high CPL", "bad ads". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/performance-diagnosis) |
| `ad-angle-multiplier` | adjacent | Expand a core idea into multiple distinct ad angles. Trigger on "more ads", "creative testing", "scale campaigns". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/ad-angle-multiplier) |
| `conversion-path-builder` | adjacent | Design the optimal funnel from click to conversion. Trigger on "funnel", "conversion path", "booked calls". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/conversion-path-builder) |
| `mechanism-builder` | adjacent | Use when you need to explain why your solution works and others failed. Trigger on "unique mechanism", "why this works", "different angle", "positioning". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/copy-chief/mechanism-builder) |

## Source: AgriciDaniel/claude-blog

- Repository: [https://github.com/AgriciDaniel/claude-blog](https://github.com/AgriciDaniel/claude-blog) (commit `49842ea`, retrieved 2026-07-14)
- License: MIT

| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `blog-persona` | core | Create and manage writing personas with NNGroup 4-dimension tone framework (Funny-Serious, Formal-Casual, Respectful-Irreverent, Enthusiastic-Matter-of-fact). Personas define readability targets, sentence length distribution, vocabulary … | [source](https://github.com/AgriciDaniel/claude-blog/tree/49842ea/skills/blog-persona) |

## Source: alirezarezvani/claude-skills

- Repository: [https://github.com/alirezarezvani/claude-skills](https://github.com/alirezarezvani/claude-skills) (commit `0241f43`, retrieved 2026-07-14)
- License: MIT

| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `env-secrets-manager` | core | Manage environment-variable hygiene and secrets safety across local development and production. Practical auditing, drift awareness, rotation readiness. Use when auditing .env files for committed secrets, planning a credential rotation, … | [source](https://github.com/alirezarezvani/claude-skills/tree/0241f43/engineering/skills/env-secrets-manager) |

## Source: davepoon/buildwithclaude

- Repository: [https://github.com/davepoon/buildwithclaude](https://github.com/davepoon/buildwithclaude) (commit `3c94e0c`, retrieved 2026-07-14)
- License: MIT

| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `lead-research-assistant` | core | Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals. | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/all-skills/skills/lead-research-assistant) |
| `sequenzy-email-marketing` | core | Agent guide for operating Sequenzy. Use when Codex needs to authenticate, inspect identity, manage subscribers, create or edit campaigns/sequences/templates, generate draft email content, send a transactional email, read delivery stats, or … | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/all-skills/skills/sequenzy-email-marketing) |
| `brevo-automation` | core | Automate Brevo (Sendinblue) tasks via Rube MCP (Composio): manage email campaigns, create/edit templates, track senders, and monitor campaign performance. Always search tools first for current schemas. | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/all-skills/skills/brevo-automation) |

## Source: davila7/claude-code-templates

- Repository: [https://github.com/davila7/claude-code-templates](https://github.com/davila7/claude-code-templates) (commit `fa79251`, retrieved 2026-07-14)
- License: MIT

| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `executing-marketing-campaigns` | core | Plans, creates, and optimizes marketing campaigns including content strategy, social media, email, and analytics. Helps develop go-to-market strategies, campaign messaging, and performance measurement. | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/creative-design/executing-marketing-campaigns) |
| `Linux Production Shell Scripts` | core | This skill should be used when the user asks to "create bash scripts", "automate Linux tasks", "monitor system resources", "backup files", "manage users", or "write production shell scripts". It provides ready-to-use shell script templates … | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/development/linux-shell-scripting) |
| `lead-research-assistant` | core | Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals. | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/lead-research-assistant) |
| `grafana-dashboards` | core | Create and manage production-ready Grafana dashboards for comprehensive system observability. | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/development/grafana-dashboards) |
| `skill-developer` | core | Create and manage Claude Code skills following Anthropic best practices. Use when creating new skills, modifying skill-rules.json, understanding trigger patterns, working with hooks, debugging skill activation, or implementing progressive … | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/productivity/skill-developer) |

## Source: harperreed/dotfiles

- Repository: [https://github.com/harperreed/dotfiles](https://github.com/harperreed/dotfiles) (commit `6b5ced1`, retrieved 2026-07-14)
- License: MIT

| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `personal-finance-planning` | core | Use when asked to organize finances, create a budget, plan debt payoff, build savings goals, audit subscriptions, or do any personal money management task. Triggers on "budget", "finances", "savings", "debt", "subscriptions", "emergency … | [source](https://github.com/harperreed/dotfiles/tree/6b5ced1/.claude/skills-archive/personal-finance-planning) |

## Source: infrasity-labs/dev-gtm-claude-skills

- Repository: [https://github.com/infrasity-labs/dev-gtm-claude-skills](https://github.com/infrasity-labs/dev-gtm-claude-skills) (commit `02cfefb`, retrieved 2026-07-14)
- License: MIT

| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `community-marketing` | core | Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase … | [source](https://github.com/infrasity-labs/dev-gtm-claude-skills/tree/02cfefb/.claude/skills/community-marketing) |
| `blog-persona` | core | Create and manage writing personas with NNGroup 4-dimension tone framework (Funny-Serious, Formal-Casual, Respectful-Irreverent, Enthusiastic-Matter-of-fact). Personas define readability targets, sentence length distribution, vocabulary … | [source](https://github.com/infrasity-labs/dev-gtm-claude-skills/tree/02cfefb/.claude/skills/blog-persona) |
| `churn-prevention` | core | When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' … | [source](https://github.com/infrasity-labs/dev-gtm-claude-skills/tree/02cfefb/.claude/skills/churn-prevention) |

## Source: jeremylongshore/claude-code-plugins-plus-skills

- Repository: [https://github.com/jeremylongshore/claude-code-plugins-plus-skills](https://github.com/jeremylongshore/claude-code-plugins-plus-skills) (commit `e112938a`, retrieved 2026-07-14)
- License: MIT

| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `vercel-deploy-integration` | core | Deploy and manage Vercel production deployments with promotion, rollback, and multi-region strategies. Use when deploying to production, configuring deployment regions, or setting up blue-green deployment patterns on Vercel. Trigger with … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/saas-packs/vercel-pack/skills/vercel-deploy-integration) |
| `vercel-deploy-preview` | core | Create and manage Vercel preview deployments for branches and pull requests. Use when deploying a preview for a pull request, testing changes before production, or sharing preview URLs with stakeholders. Trigger with phrases like "vercel … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/saas-packs/vercel-pack/skills/vercel-deploy-preview) |

## Source: mohitagw15856/pm-claude-skills

- Repository: [https://github.com/mohitagw15856/pm-claude-skills](https://github.com/mohitagw15856/pm-claude-skills) (commit `876fa30`, retrieved 2026-07-14)
- License: MIT

| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `paid-acquisition-plan` | core | Plan a paid acquisition / performance marketing program with unit economics that work. Use when asked to plan paid media, allocate an ad budget across channels, set CAC/LTV targets, or structure a creative-testing program. Produces a paid … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-growth/skills/paid-acquisition-plan) |

## Source: nexscope-ai/eCommerce-Skills

- Repository: [https://github.com/nexscope-ai/eCommerce-Skills](https://github.com/nexscope-ai/eCommerce-Skills) (commit `56f3288`, retrieved 2026-07-14)
- License: MIT

| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `ecommerce-business-plan` | core | Create a comprehensive e-commerce business plan. Market analysis, financial projections, marketing strategy, operations planning, and milestone roadmap for new or growing e-commerce businesses. | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-business-plan) |
| `ecommerce-content-marketing` | core | E-commerce content marketing strategy planner. Generates content calendars, topic ideas, and platform-specific strategies by analyzing customer reviews, trends, competitor content, and SEO opportunities. Two modes: (A) Build — create a … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-content-marketing) |
| `ecommerce-social-media-marketing` | core | Social media marketing strategy for ecommerce brands. Content calendar planning, platform-specific strategies, social commerce optimization, influencer collaboration, and community building. Use when the user asks about social media … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-social-media-marketing) |

## Source: zebbern/claude-code-guide

- Repository: [https://github.com/zebbern/claude-code-guide](https://github.com/zebbern/claude-code-guide) (commit `d2c5280`, retrieved 2026-07-14)
- License: MIT

| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `linux-shell-scripting` | core | This skill should be used when the user asks to "create bash scripts", "automate Linux tasks", "monitor system resources", "backup files", "manage users", or "write production shell scripts". It provides ready-to-use shell script templates … | [source](https://github.com/zebbern/claude-code-guide/tree/d2c5280/skills/linux-shell-scripting) |

## Source: google/skills

- Repository: [https://github.com/google/skills](https://github.com/google/skills) (commit `b15f327`, retrieved 2026-07-14)
- License: Apache-2.0

| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `google-ads-api-quickstart` | adjacent | Guides developers through Google Ads API quickstart: credential setup, choosing from 6 client libraries/REST, configuring environments, and running a "retrieve campaigns" script. Troubleshoots common setup errors: USER_PERMISSION_DENIED, … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-ads-api/google-ads-api-quickstart) |

## Source: coreyhaines31/marketingskills

- Repository: [https://github.com/coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills) (commit `33218ff`, retrieved 2026-07-14)
- License: MIT

| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `community-marketing` | core | Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/community-marketing) |
| `churn-prevention` | core | When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/churn-prevention) |
| `marketing-ideas` | core | When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/marketing-ideas) |
| `product-marketing` | core | When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/product-marketing) |
| `image` | core | When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets. Also use when the user mentions 'AI image generation,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/image) |
| `sms` | adjacent | When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions "SMS marketing," … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/sms) |
| `ab-testing` | adjacent | When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/ab-testing) |
| `content-strategy` | adjacent | When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/content-strategy) |
| `free-tools` | adjacent | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/free-tools) |
| `marketing-plan` | adjacent | When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/marketing-plan) |
| `co-marketing` | adjacent | When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/co-marketing) |
| `launch` | adjacent | When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/launch) |

## Source: phuryn/pm-skills

- Repository: [https://github.com/phuryn/pm-skills](https://github.com/phuryn/pm-skills) (commit `18468a9`, retrieved 2026-07-14)
- License: MIT

| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `gtm-strategy` | core | Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market. | [source](https://github.com/phuryn/pm-skills/tree/18468a9/pm-go-to-market/skills/gtm-strategy) |
| `ansoff-matrix` | core | Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic … | [source](https://github.com/phuryn/pm-skills/tree/18468a9/pm-product-strategy/skills/ansoff-matrix) |
| `pricing-strategy` | core | Analyze and design pricing strategies including pricing models, competitive pricing analysis, willingness-to-pay estimation, and price elasticity. Use when setting prices, evaluating pricing models, preparing for a pricing change, or … | [source](https://github.com/phuryn/pm-skills/tree/18468a9/pm-product-strategy/skills/pricing-strategy) |
| `market-segments` | core | Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market. | [source](https://github.com/phuryn/pm-skills/tree/18468a9/pm-market-research/skills/market-segments) |
| `monetization-strategy` | core | Brainstorm 3-5 monetization strategies with audience fit, risks, and validation experiments. Use when exploring revenue models, evaluating pricing strategies, or deciding how to monetize a product. | [source](https://github.com/phuryn/pm-skills/tree/18468a9/pm-product-strategy/skills/monetization-strategy) |
| `porters-five-forces` | core | Perform Porter's Five Forces analysis — competitive rivalry, supplier power, buyer power, threat of substitutes, and threat of new entrants. Use when analyzing industry dynamics, assessing competitive forces, or evaluating market … | [source](https://github.com/phuryn/pm-skills/tree/18468a9/pm-product-strategy/skills/porters-five-forces) |
| `competitive-battlecard` | adjacent | Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, … | [source](https://github.com/phuryn/pm-skills/tree/18468a9/pm-go-to-market/skills/competitive-battlecard) |
| `create-prd` | adjacent | Create a Product Requirements Document using a comprehensive 8-section template covering problem, objectives, segments, value propositions, solution, and release planning. Use when writing a PRD, documenting product requirements, preparing … | [source](https://github.com/phuryn/pm-skills/tree/18468a9/pm-execution/skills/create-prd) |
| `marketing-ideas` | adjacent | Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale. Use when brainstorming marketing campaigns, planning product promotion, or looking for creative marketing tactics. | [source](https://github.com/phuryn/pm-skills/tree/18468a9/pm-marketing-growth/skills/marketing-ideas) |
| `pre-mortem` | adjacent | Run a pre-mortem risk analysis on a PRD or launch plan. Categorizes risks as Tigers (real problems), Paper Tigers (overblown concerns), and Elephants (unspoken worries), then classifies as launch-blocking, fast-follow, or track. Use when … | [source](https://github.com/phuryn/pm-skills/tree/18468a9/pm-execution/skills/pre-mortem) |
| `test-scenarios` | adjacent | Create comprehensive test scenarios from user stories with test objectives, starting conditions, user roles, step-by-step actions, and expected outcomes. Use when writing QA test cases, creating test plans, defining acceptance tests, or … | [source](https://github.com/phuryn/pm-skills/tree/18468a9/pm-execution/skills/test-scenarios) |
| `beachhead-segment` | adjacent | Identify the first beachhead market segment for a product launch. Evaluates segments against burning pain, willingness to pay, winnable market share, and referral potential. Use when choosing a first market, targeting an initial customer … | [source](https://github.com/phuryn/pm-skills/tree/18468a9/pm-go-to-market/skills/beachhead-segment) |

## Source: deanpeters/Product-Manager-Skills

- Repository: [https://github.com/deanpeters/Product-Manager-Skills](https://github.com/deanpeters/Product-Manager-Skills) (commit `99be43c`, retrieved 2026-07-14)
- License: CC BY-NC-SA 4.0 (referenced by link, nothing copied)

| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `company-research` | core | Create a company research brief with executive quotes, product strategy, and org context. Use when preparing for interviews, competitive analysis, partnerships, or market-entry work. | [source](https://github.com/deanpeters/Product-Manager-Skills/tree/99be43c/skills/company-research) |
| `user-story-mapping` | core | Create a user story map that lays out activities, steps, tasks, and release slices. Use when planning a workflow, backlog, or MVP around the user journey. | [source](https://github.com/deanpeters/Product-Manager-Skills/tree/99be43c/skills/user-story-mapping) |
| `pestel-analysis` | core | Analyze political, economic, social, technological, environmental, and legal forces. Use when external market shifts could materially affect a product, roadmap, or strategy. | [source](https://github.com/deanpeters/Product-Manager-Skills/tree/99be43c/skills/pestel-analysis) |
| `discovery-interview-prep` | adjacent | Plan customer discovery interviews with the right goal, segment, constraints, and method. Use when preparing interviews for problem validation, churn research, or new product ideas. | [source](https://github.com/deanpeters/Product-Manager-Skills/tree/99be43c/skills/discovery-interview-prep) |
| `proto-persona` | adjacent | Create a proto-persona from current research, market signals, and team knowledge. Use when you need a working customer profile before deeper validation. | [source](https://github.com/deanpeters/Product-Manager-Skills/tree/99be43c/skills/proto-persona) |
| `eol-message` | adjacent | Write a clear, empathetic EOL announcement with rationale, customer impact, and next steps. Use when retiring a product, feature, or plan without creating avoidable confusion. | [source](https://github.com/deanpeters/Product-Manager-Skills/tree/99be43c/skills/eol-message) |
| `executive-onboarding-playbook` | adjacent | Plan a VP or CPO 30-60-90 day diagnostic onboarding path. Use when entering a new executive product role and avoiding premature change. | [source](https://github.com/deanpeters/Product-Manager-Skills/tree/99be43c/skills/executive-onboarding-playbook) |
| `roadmap-planning` | adjacent | Plan a strategic roadmap across prioritization, epic definition, stakeholder alignment, and sequencing. Use when turning strategy into a release plan that teams can execute. | [source](https://github.com/deanpeters/Product-Manager-Skills/tree/99be43c/skills/roadmap-planning) |
| `ai-shaped-readiness-advisor` | adjacent | Assess whether your product work is AI-first or AI-shaped. Use when evaluating AI maturity and choosing the next team capability to build. | [source](https://github.com/deanpeters/Product-Manager-Skills/tree/99be43c/skills/ai-shaped-readiness-advisor) |
| `organic-growth-advisor` | adjacent | Identify which organic growth path to pursue — new segments, geographies, channels, or products. Use when diagnosing where a growth constraint lives and which McKinsey growth level to act on next. | [source](https://github.com/deanpeters/Product-Manager-Skills/tree/99be43c/skills/organic-growth-advisor) |
| `prd-development` | adjacent | Build a structured PRD that connects problem, users, solution, and success criteria. Use when turning discovery notes into an engineering-ready document for a major initiative. | [source](https://github.com/deanpeters/Product-Manager-Skills/tree/99be43c/skills/prd-development) |
| `stakeholder-identification` | adjacent | Map every stakeholder before engaging anyone. Use when launching an initiative, scoping discovery, or building an engagement plan from scratch. | [source](https://github.com/deanpeters/Product-Manager-Skills/tree/99be43c/skills/stakeholder-identification) |