# Competences — travel agent

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/79f8f68c-5509-4119-9373-8bef1c364d31).

## Essential

- **achieve sales targets** (skill/competence)
- **advertise travel insurance** (skill/competence)
- **apply foreign languages in tourism** (skill/competence)
- **comply with food safety and hygiene** (skill/competence)
- **develop inclusive communication material** (skill/competence)
- **distribute local information materials** (skill/competence)
- **ecotourism** (knowledge)
- **educate on sustainable tourism** (skill/competence)
- **engage local communities in the management of natural protected areas** (skill/competence)
- **ensure the privacy of guests** (skill/competence)
- **geographical areas relevant to tourism** (knowledge)
- **handle customer complaints** (skill/competence)
- **handle financial transactions** (skill/competence)
- **identify customer's needs** (skill/competence)
- **implement marketing strategies** (skill/competence)
- **implement sales strategies** (skill/competence)
- **maintain customer records** (skill/competence)
- **maintain customer service** (skill/competence)
- **maintain relationship with customers** (skill/competence)
- **maintain relationship with suppliers** (skill/competence)
- **manage conservation of natural and cultural heritage** (skill/competence)
- **manage digital archives** (skill/competence)
- **manage visitor flows in natural protected areas** (skill/competence)
- **measure customer feedback** (skill/competence)
- **oversee all travel arrangements** (skill/competence)
- **present reports** (skill/competence)
- **process booking** (skill/competence)
- **process payments** (skill/competence)
- **produce content for tourism brochures** (skill/competence)
- **provide customised products** (skill/competence)
- **provide tourism related information** (skill/competence)
- **quote prices** (skill/competence)
- **self-service technologies in tourism** (knowledge)
- **sell tourist packages** (skill/competence)
- **support community-based tourism** (skill/competence)
- **support local tourism** (skill/competence)
- **upsell products** (skill/competence)
- **use customer relationship management software** (skill/competence)

## Optional

- augmented reality (knowledge)
- coordinate events (skill/competence)
- execute email marketing (skill/competence)
- follow ethical code of conduct in tourism (skill/competence)
- improve customer traveling experiences with augmented reality (skill/competence)
- manage database (skill/competence)
- manage time in tourism (skill/competence)
- office software (knowledge)
- promote the use of sustainable transport (skill/competence)
- promote virtual reality travelling experiences (skill/competence)
- search databases (skill/competence)
- social media management (knowledge)
- use communication techniques (skill/competence)
- use e-tourism platforms (skill/competence)
- use global distribution system (skill/competence)
- use microsoft office (skill/competence)
- use presentation software (skill/competence)
- use spreadsheets software (skill/competence)
- virtual reality (knowledge)
- work in a hospitality team (skill/competence)

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## Market evidence (job-ad analysis, 57 ads, as of 2026-07-20)

Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.

### Hard skills

- customer service — **63 %**
- travel planning — **40 %**
- sales — **26 %**

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