# Competences — visual merchandiser

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/35eb0aa6-b40d-449d-9390-719be8912277).

## Essential

- **assemble visual displays** (skill/competence)
- **assess visual impact of displays** (skill/competence)
- **change window displays** (skill/competence)
- **coach team on visual merchandising** (skill/competence)
- **communicate on merchandise visual display** (skill/competence)
- **conduct research on trends in design** (skill/competence)
- **develop store design** (skill/competence)
- **execute visual presentation changes** (skill/competence)
- **have computer literacy** (skill/competence)
- **interpret floor plans** (skill/competence)
- **maintain relationship with customers** (skill/competence)
- **maintain relationship with suppliers** (skill/competence)
- **merchandising techniques** (knowledge)
- **negotiate with suppliers for visual material** (skill/competence)

## Optional

- analyse bestsellers (skill/competence)
- carry out sales analysis (skill/competence)
- drive vehicles (skill/competence)
- meet deadlines (skill/competence)
- monitor stock level (skill/competence)
- monitor stock movement (skill/competence)
- teamwork principles (knowledge)
- trends in fashion (knowledge)
- use CAD software (skill/competence)

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## Market evidence (job-ad analysis, 36 ads, as of 2026-07-20)

Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.

### Hard skills

- visual merchandising — **89 %**
- product presentation — **22 %**

### Responsibilities

- display creation — **19 %**
- display maintenance — **19 %**

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