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Snapshot before the quality program (relevance gates, tiered mapping, QA linter). v1 is the immutable before/after reference; evidence crawl was at ~175/3039 occupations when tagged. Co-Authored-By: Claude Fable 5 <noreply@anthropic.com> Claude-Session: https://claude.ai/code/session_01PDKeXvpT6tENSvyQGLV1Uq
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1.8 KiB
name, description
| name | description |
|---|---|
| advertising-copywriter | Occupational skill for the role 'advertising copywriter' (also: advertising strategist, copywriting consultant, commercial writer, creative copy, advertising writer, advertisement copywriter). Use when the user asks for typical advertising copywriter work such as: typical advertising copywriter responsibilities |
Advertising Copywriter
Advertising copywriters are responsible for the written or verbal design of advertisements and commercials. They write slogans, catchphrases and work closely together with advertising artists.
Core workflow
How to use this skill
- Read references/profile.md for the occupation profile and scope.
- Consult references/tasks.md for the full task and activity inventory.
- Check references/skills.md for essential vs. optional competences.
- Check references/tools.md for the software commonly used in this role.
- See references/ai-skills.md — matched external AI agent skills (per-source attribution).
Key competences (essential)
- advertising techniques
- apply grammar and spelling rules
- brainstorm ideas
- copyright legislation
- create advertisements
- develop creative ideas
- develop digital content
- follow a brief
- identify customer's needs
- meet expectations of target audience
- product comprehension
- write to a deadline
Hot technologies
- Apple macOS
- HubSpot software
- IBM SPSS Statistics
- Microsoft Excel
- Microsoft Office software
- Microsoft Outlook
- Microsoft PowerPoint
- Microsoft Project
- Microsoft Word
- Salesforce software
Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/b1ab3572-fa2f-4624-8eac-3c3d986d237b), ONET 30.3 (41-3091.00, manual nearest match). See manifest.json for licensing/attribution.*