af05383bb1
Snapshot before the quality program (relevance gates, tiered mapping, QA linter). v1 is the immutable before/after reference; evidence crawl was at ~175/3039 occupations when tagged. Co-Authored-By: Claude Fable 5 <noreply@anthropic.com> Claude-Session: https://claude.ai/code/session_01PDKeXvpT6tENSvyQGLV1Uq
53 lines
2.1 KiB
Markdown
53 lines
2.1 KiB
Markdown
---
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name: advertising-media-planner
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description: "Occupational skill for the role 'advertising media planner' (also: media coordinator, media manager, junior media planner, media planner, digital media planner, senior media planner). Use when the user asks for typical advertising media planner work such as: typical advertising media planner responsibilities"
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---
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# Advertising Media Planner
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Advertising media planners advise on the best communication media platforms to convey ideas. They analyse advertising plans in order to assess the aim and objective of the marketing strategy. They assess the potential and response rate that different communication channels might have on the transmission of a message related to a product, company, or brand.
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## Core workflow
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## How to use this skill
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- Read [references/profile.md](references/profile.md) for the occupation profile and scope.
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- Consult [references/tasks.md](references/tasks.md) for the full task and activity inventory.
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- Check [references/skills.md](references/skills.md) for essential vs. optional competences.
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- Check [references/tools.md](references/tools.md) for the software commonly used in this role.
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- See [references/ai-skills.md](references/ai-skills.md) — matched external AI agent skills (per-source attribution).
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## Key competences (essential)
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- advertising techniques
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- cooperate with colleagues
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- cope with challenging demands
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- copyright legislation
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- create media plan
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- create media schedule
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- digital media
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- market research
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- media planning
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- meet deadlines
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- meet expectations of target audience
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- perform media outlets research
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- types of media
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- work with advertising professionals
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## Hot technologies
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- Apple macOS
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- HubSpot software
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- IBM SPSS Statistics
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- Microsoft Excel
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- Microsoft Office software
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- Microsoft Outlook
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- Microsoft PowerPoint
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- Microsoft Project
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- Microsoft Word
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- Salesforce software
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---
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*Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/b55718eb-e8ff-4485-8ad0-bbac32cbd77b), O*NET 30.3 (41-3091.00, manual nearest match). See manifest.json for licensing/attribution.*
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