af05383bb1
Snapshot before the quality program (relevance gates, tiered mapping, QA linter). v1 is the immutable before/after reference; evidence crawl was at ~175/3039 occupations when tagged. Co-Authored-By: Claude Fable 5 <noreply@anthropic.com> Claude-Session: https://claude.ai/code/session_01PDKeXvpT6tENSvyQGLV1Uq
69 lines
2.4 KiB
Markdown
69 lines
2.4 KiB
Markdown
# Competences — advertising media planner
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Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/b55718eb-e8ff-4485-8ad0-bbac32cbd77b).
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## Essential
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- **advertising techniques** (knowledge)
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- **cooperate with colleagues** (skill/competence)
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- **cope with challenging demands** (skill/competence)
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- **copyright legislation** (knowledge)
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- **create media plan** (skill/competence)
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- **create media schedule** (skill/competence)
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- **digital media** (knowledge)
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- **market research** (knowledge)
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- **media planning** (knowledge)
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- **meet deadlines** (skill/competence)
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- **meet expectations of target audience** (skill/competence)
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- **perform media outlets research** (skill/competence)
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- **types of media** (knowledge)
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- **work with advertising professionals** (skill/competence)
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## Optional
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- analyse business model (skill/competence)
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- apply statistical analysis techniques (skill/competence)
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- approve advertising campaign (skill/competence)
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- below-the-line technique (knowledge)
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- buy advertising space (skill/competence)
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- conduct public presentations (skill/competence)
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- coordinate advertising campaigns (skill/competence)
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- creatively use digital technologies (skill/competence)
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- data visualisation software (knowledge)
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- demography (knowledge)
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- develop inclusive communication material (skill/competence)
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- develop media strategy (skill/competence)
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- draw conclusions from market research results (skill/competence)
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- evaluate advertising campaign (skill/competence)
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- identify customer's needs (skill/competence)
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- interactive media (knowledge)
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- manage budgets (skill/competence)
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- manage contracts (skill/competence)
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- monitor media industry research figures (skill/competence)
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- pay-per-click (knowledge)
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- perform project management (skill/competence)
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- persuade clients with alternatives (skill/competence)
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- present arguments persuasively (skill/competence)
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- search engine optimisation (knowledge)
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- social media management (knowledge)
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- social media marketing techniques (knowledge)
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- statistics (knowledge)
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- study sales levels of products (skill/competence)
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<!-- market-evidence -->
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## Market evidence (job-ad analysis, 57 ads, as of 2026-07-08)
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Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
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### Hard skills
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- data analysis — **56 %**
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- media planning — **49 %**
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### Responsibilities
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- media plan development — **19 %**
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<!-- market-evidence -->
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