skillfactor-pipeline/skills/public-relations-officer/references/tasks.md

Tasks & work activities — public relations officer

Source: O*NET 30.3, occupation 27-3031.00 (Public Relations Specialists).

Task statements

• [Core] Respond to requests for information from the media or designate an appropriate spokesperson or information source.
• [Core] Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
• [Core] Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
• [Core] Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
• [Core] Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
• [Core] Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
• [Core] Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
• [Core] Coach client representatives in effective communication with the public or with employees.
• [Core] Prepare or deliver speeches to further public relations objectives.
• [Core] Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
• [Core] Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.
• [Core] Write press releases or other media communications to promote clients.
• [Core] Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
• [Core] Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
• [Core] Post and update content on the company's Web site and social media outlets.
• [Supplemental] Purchase advertising space or time as required to promote client's product or agenda.
• [Supplemental] Coordinate public responses to environmental management incidents or conflicts.
• [Supplemental] Develop marketing campaigns for environmental technologies or services.

Detailed work activities

• Coach others.
• Collaborate with others in marketing activities.
• Communicate with management or other staff to resolve problems.
• Conduct market research.
• Coordinate logistics for productions or events.
• Develop business relationships.
• Develop collaborative relationships between departments or with external organizations.
• Develop promotional strategies or plans.
• Edit written materials.
• Inform viewers, listeners, or audiences.
• Maintain contingency plans for disaster recovery.
• Promote products, activities, or organizations.
• Provide educational information to the public.
• Write advertising or promotional material.
• Write informational material.