af05383bb1
Snapshot before the quality program (relevance gates, tiered mapping, QA linter). v1 is the immutable before/after reference; evidence crawl was at ~175/3039 occupations when tagged. Co-Authored-By: Claude Fable 5 <noreply@anthropic.com> Claude-Session: https://claude.ai/code/session_01PDKeXvpT6tENSvyQGLV1Uq
3.0 KiB
3.0 KiB
name, description
| name | description |
|---|---|
| spokesperson | Occupational skill for the role 'spokesperson' (also: public relations coordinator, communications officer, press secretary, media coordinator, public relations officer, spokeswoman). Use when the user asks for typical spokesperson work such as: Assign, supervise, and review the activities of public relations staff.; Confer with labor relations managers to develop internal communications that keep employees informed of company activities.; Design and edit promotional publications, such as brochures. |
Spokesperson
Spokespeople speak on behalf of companies or organisations. They use communication strategies to represent clients through public announcements and conferences. They promote their clients in a positive light and work to increase an understanding of their activities and interests.
Core workflow
- Assign, supervise, and review the activities of public relations staff.
- Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
- Design and edit promotional publications, such as brochures.
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- Develop, implement, or maintain crisis communication plans.
- Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
- Draft speeches for company executives and arrange interviews and other forms of contact for them.
- Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
How to use this skill
- Read references/profile.md for the occupation profile and scope.
- Consult references/tasks.md for the full task and activity inventory.
- Check references/skills.md for essential vs. optional competences.
- Check references/tools.md for the software commonly used in this role.
- See references/ai-skills.md — matched external AI agent skills (per-source attribution).
Key competences (essential)
- analyse external factors of companies
- communication principles
- conduct public presentations
- corporate social responsibility
- develop communications strategies
- diplomatic principles
- establish relationship with the media
- forming of public opinion
- give interviews to media
- perform public relations
- prepare presentation material
- protect client interests
- rhetoric
- use different communication channels
Hot technologies
- Slack
- Salesforce software
- Teradata Database
- Microsoft Access
- Yardi software
- Google Analytics
- Adobe InDesign
- Adobe Acrobat
- Microsoft SharePoint
- Microsoft Outlook
Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/b89ba3a8-f03a-46b8-ac54-c87d7204aad0), ONET 30.3 (11-2032.00). See manifest.json for licensing/attribution.*