55 lines
1.9 KiB
Markdown
55 lines
1.9 KiB
Markdown
# Competences — advertising assistant
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Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/54cba39a-5bb8-4e4c-89cd-d6097d3c6c3a).
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## Essential
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- **advertising techniques** (knowledge)
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- **develop creative ideas** (skill/competence)
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- **develop digital content** (skill/competence)
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- **digital media** (knowledge)
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- **file documents** (skill/competence)
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- **identify customer's needs** (skill/competence)
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- **liaise with advertising agencies** (skill/competence)
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- **perform business research** (skill/competence)
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- **support managers** (skill/competence)
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- **use communication techniques** (skill/competence)
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- **use different communication channels** (skill/competence)
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- **use IT tools** (skill/competence)
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## Optional
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- adobe creative suite (knowledge)
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- collaborate in the development of marketing strategies (skill/competence)
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- content marketing strategy (knowledge)
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- coordinate advertising campaigns (skill/competence)
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- create advertisements (skill/competence)
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- create content title (skill/competence)
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- create media plan (skill/competence)
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- create media schedule (skill/competence)
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- design graphics (skill/competence)
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- develop media strategy (skill/competence)
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- evaluate advertising campaign (skill/competence)
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- examine advertisement layout (skill/competence)
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- implement marketing strategies (skill/competence)
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- manage budgets (skill/competence)
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- media planning (knowledge)
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- monitor media industry research figures (skill/competence)
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- perform market research (skill/competence)
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- perform media outlets research (skill/competence)
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- provide written content (skill/competence)
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- types of media (knowledge)
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<!-- market-evidence -->
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## Market evidence (job-ad analysis, 69 ads, as of 2026-07-08)
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Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
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### Hard skills
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- content creation — **28 %**
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- market research — **23 %**
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<!-- market-evidence -->
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