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advertising-manager/references/ai-skills.md
skillfactor-pipeline a019277bc1 feat: advertising-manager skill package v0.1.0
2026-08-14 16:24:07 +02:00

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External AI agent skills — advertising-manager

Proven, publicly available AI agent skills mapped to this occupation. Nothing is copied from the sources: every entry is a name, a one-line summary and a link to the upstream skill package. Each section names its source repository, commit, license and retrieval date.

Tiers: core = the skill directly exercises a top market hard skill, tool or method (from gated job-ad evidence) or an essential ESCO competence of this occupation; adjacent = plausibly useful, secondary. Entries are capped at 12 per source and 80 in total per occupation (core first, strongest matches survive); everything beyond the caps is excluded and logged in the pipeline audit trail, not in this package.

Matched deterministically (ISCO group + title/competence keywords, tiered against market evidence + ESCO essentials) by pipeline/p5_enrich_ai_skills.py on 2026-07-14.

Source: anthropics/skills

  • Repository: https://github.com/anthropics/skills (commit f6656c1, retrieved 2026-07-14)
  • License: Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available — see the LICENSE.txt in the upstream skill folder
Skill Tier What it adds Upstream
brand-guidelines adjacent Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply. source
pptx adjacent Use this skill any time a .pptx or .potx file is involved in any way — as input, output, or both. This includes: creating slide decks, pitch decks, or presentations; reading, parsing, or extracting text from any .pptx or .potx file (even … source
docx adjacent Use this skill whenever the user wants to create, read, edit, or manipulate Word documents (.docx files) or Word templates (.dotx files). Triggers include: any mention of 'Word doc', 'word document', '.docx', '.dotx', or requests to … source
pdf adjacent Use this skill whenever the user wants to do anything with PDF files. This includes reading or extracting text/tables from PDFs, combining or merging multiple PDFs into one, splitting PDFs apart, rotating pages, adding watermarks, creating … source
slack-gif-creator adjacent Knowledge and utilities for creating animated GIFs optimized for Slack. Provides constraints, validation tools, and animation concepts. Use when users request animated GIFs for Slack like "make me a GIF of X doing Y for Slack. source

Source: wshobson/agents

Skill Tier What it adds Upstream
content-marketer (agent) core Elite content marketing strategist specializing in AI-powered content creation, omnichannel distribution, SEO optimization, and data-driven performance marketing. Masters modern content tools, social media automation, and conversion … source
social-publishing core Schedule and publish social media posts across 13 platforms (X, LinkedIn, Instagram, Facebook Pages, TikTok, Discord, Telegram, YouTube, Reddit, WordPress, Pinterest) via the SocialClaw API. Use when the user wants to publish, schedule, or … source
search-specialist (agent) core Expert web researcher using advanced search techniques and synthesis. Masters search operators, result filtering, and multi-source verification. Handles competitive analysis and fact-checking. Use PROACTIVELY for deep research, information … source
seo-cannibalization-detector (agent) core Analyzes multiple provided pages to identify keyword overlap and potential cannibalization issues. Suggests differentiation strategies. Use PROACTIVELY when reviewing similar content. source
seo-content-planner (agent) core Creates comprehensive content outlines and topic clusters for SEO. Plans content calendars and identifies topic gaps. Use PROACTIVELY for content strategy and planning. source
seo-content-writer (agent) core Writes SEO-optimized content based on provided keywords and topic briefs. Creates engaging, comprehensive content following best practices. Use PROACTIVELY for content creation tasks. source
seo-keyword-strategist (agent) core Analyzes keyword usage in provided content, calculates density, suggests semantic variations and LSI keywords based on the topic. Prevents over-optimization. Use PROACTIVELY for content optimization. source
seo-meta-optimizer (agent) core Creates optimized meta titles, descriptions, and URL suggestions based on character limits and best practices. Generates compelling, keyword-rich metadata. Use PROACTIVELY for new content. source
seo-authority-builder (agent) core Analyzes content for E-E-A-T signals and suggests improvements to build authority and trust. Identifies missing credibility elements. Use PROACTIVELY for YMYL topics. source
seo-content-auditor (agent) core Analyzes provided content for quality, E-E-A-T signals, and SEO best practices. Scores content and provides improvement recommendations based on established guidelines. Use PROACTIVELY for content review. source
seo-content-refresher (agent) core Identifies outdated elements in provided content and suggests updates to maintain freshness. Finds statistics, dates, and examples that need updating. Use PROACTIVELY for older content. source
seo-snippet-hunter (agent) core Formats content to be eligible for featured snippets and SERP features. Creates snippet-optimized content blocks based on best practices. Use PROACTIVELY for question-based content. source

Source: realkimbarrett/advertising-skills

Skill Tier What it adds Upstream
full-funnel-campaign-orchestrator core Coordinate all skills to build a complete advertising campaign. Trigger on "build a campaign", "full funnel", "ads + funnel". source
scroll-stopping-creative core Create ad concepts that stop attention in the first 3 seconds. Trigger on "ad creative", "thumbstopper", "video ideas". source

Source: a5c-ai/babysitter

Skill Tier What it adds Upstream
digital-advertising core Plan and optimize digital advertising campaigns across Google, Meta, programmatic, and social channels — targeting, bidding, and attribution. source
context-engineering core Context window monitoring and budget management. Keeps orchestrator at 15-30% context usage while subagents get full 200k tokens. Provides warnings at thresholds, context-aware summarization triggers, and wave-level budget planning. source

Source: aaron-he-zhu/aaron-marketing-skills

Skill Tier What it adds Upstream
memory-management core Use when the user asks to "remember project context", review saved findings, initialize runtime memory, archive stale work, reconcile notes, or erase a subject; manages authorized HOT/WARM/COLD working memory across all disciplines while … source

Source: affaan-m/everything-claude-code

Skill Tier What it adds Upstream
marketing-campaign core End-to-end marketing campaign planning and execution. Covers audience research, positioning, campaign angle definition, landing page copy, email sequences, social posts, ad copy, short-form video scripts, and content calendars. Use as the … source
agentic-os core Build persistent multi-agent operating systems on Claude Code. Covers kernel architecture, specialist agents, slash commands, file-based memory, scheduled automation, and state management without external databases. source

Source: AgriciDaniel/claude-ads

Skill Tier What it adds Upstream
ads core Operate professional paid advertising across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for account intake, source-grounded audits, strategy, budget and measurement planning, … source
ads-microsoft core Audit Microsoft Advertising measurement, UET, search and audience campaigns, Google imports, syndication, keywords, creative, bidding, budgets, Copilot inventory, and policy. Use for Microsoft Ads, Bing Ads, UET, Microsoft Audience … source
ads-audit core Run a source-grounded paid-advertising audit for one or more of Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for full ad checks, account health reviews, paid-media diagnostics, … source
ads-report core Render Markdown, HTML, or PDF paid-advertising reports from a validated Claude Ads JSON run bundle. Use for ads report, client report, audit PDF, executive audience reporting, or exporting prior audit and plan results. source
ads-google core Audit Google Ads measurement, Search, Shopping, Performance Max, Demand Gen, YouTube-linked inventory, keywords and search terms, negative-keyword generation or review, creative assets, bidding, budgets, settings, and policy. Use for … source

Source: alirezarezvani/claude-skills

Skill Tier What it adds Upstream
marketing-demand-acquisition core Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs. Use when planning demand gen strategy, growth marketing, advertising campaigns, … source
paid-ads core When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' … source
ceo-advisor core Executive leadership guidance for strategic decision-making, organizational development, and stakeholder management. Use when planning strategy, preparing board presentations, managing investors, developing organizational culture, making … source

Source: brycewang-stanford/Auto-Empirical-Research-Skills

Skill Tier What it adds Upstream
hud core Diverga HUD (Heads-Up Display) management skill. Configure and manage the research project statusline display. Supports multiple presets: research, checkpoint, memory, minimal. Triggers: "hud", "statusline", "display settings source

Source: claude-world/director-mode-lite

Skill Tier What it adds Upstream
handoff-gemini core Delegate long-context analysis, research, and large-document summarization to Google Gemini CLI (1M-token context) via non-interactive gemini -p, preserving Claude context. Use when the user says 'use gemini'/'hand off to gemini' or a … source

Source: davepoon/buildwithclaude

Skill Tier What it adds Upstream
pptx core Presentation creation, editing, and analysis. When Claude needs to work with presentations (.pptx files) for: (1) Creating new presentations, (2) Modifying or editing content, (3) Working with layouts, (4) Adding comments or speaker notes, … source

Source: davila7/claude-code-templates

Skill Tier What it adds Upstream
paid-ads core When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' … source

Source: Eronred/aso-skills

Skill Tier What it adds Upstream
creator-ugc-marketing core When the user wants to plan, brief, source, or measure organic creator / influencer / UGC marketing for their app — including TikTok creators, Instagram Reels, YouTube Shorts, micro-influencers, paid creator briefs, UGC ad creative for … source

Source: gooseworks-ai/goose-skills

Skill Tier What it adds Upstream
google-ad-scraper core Scrape competitor ads from Google Ads by domain. Returns ad creatives, formats, and campaign details. Use for competitive ad research and messaging analysis. source
competitor-ad-intelligence core Scrape competitor ads from Meta Ad Library and Google Ads Transparency Center, analyze creative patterns (hooks, formats, CTAs), reverse-engineer landing page funnels, and produce a strategic teardown with vulnerability analysis and … source
meta-ad-scraper core Scrape competitor ads from Meta's Ad Library (Facebook, Instagram, Messenger, Threads, WhatsApp). Search by company name, Facebook Page URL, or keyword. Returns ad creatives, spend estimates, reach, impressions, and campaign details. Use … source

Source: indranilbanerjee/digital-marketing-pro

Skill Tier What it adds Upstream
paid-advertising core Plan paid advertising campaigns. Use when: managing Google Ads, Meta Ads, LinkedIn Ads, bid strategy, or budget optimization. source
creative-testing-framework core Design structured ad creative tests with A/B test plans, multivariate creative strategies, sample size calculations, and iteration cadences. Use when planning creative testing for ads, optimizing creative performance, or building a testing … source

Source: infrasity-labs/dev-gtm-claude-skills

Skill Tier What it adds Upstream
ads core When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' … source

Source: jeremylongshore/claude-code-plugins-plus-skills

Skill Tier What it adds Upstream
find-marketing-agency core Use whenever the user wants to find, shortlist, vet, or enrich US marketing agencies — including branding, content marketing, PPC/paid media, social media, email marketing, performance/demand-gen, video production, and full-service digital … source
form-social core Use when asked to design social media graphics, ad creatives, or marketing assets. Examples: "design a LinkedIn post for our launch", "create ad creatives for our campaign", "make an Instagram story", "design a Twitter card", "create a … source
apify-cost-tuning core Optimize Apify platform costs through memory tuning, compute unit management, and proxy budgeting. Use when analyzing Apify billing, reducing Actor run costs, or implementing usage monitoring and budget alerts. Trigger: "apify cost", … source
ink core Content Marketing engineer — blog strategy, SEO, thought leadership, developer content, case studies, and content calendar. source
evernote-core-workflow-a core Execute Evernote primary workflow: Note Creation and Management. Use when creating notes, organizing content, managing notebooks, or implementing note-taking features. Trigger with phrases like "create evernote note", "evernote note … source

Source: mohitagw15856/pm-claude-skills

Skill Tier What it adds Upstream
lifecycle-crm-plan core Design lifecycle marketing / CRM journeys across the customer lifecycle. Use when asked to plan onboarding emails, lifecycle/CRM campaigns, drip sequences, re-engagement or winback flows, or a messaging calendar. Produces a lifecycle plan … source
ad-copy core Write platform-native paid ad copy with multiple angles to test. Use when asked to write ad copy, Google/Facebook/LinkedIn/Instagram ads, PPC headlines, or paid social creative copy. Produces ready-to-ship variants per platform (headlines, … source
social-ad-campaign core Plan and write a paid social advertising campaign. Use when asked to build a paid social campaign, create Meta/LinkedIn/TikTok/X ad copy, define a social ad strategy, or plan an advertising funnel across social platforms. Produces a … source

Source: mukul975/Anthropic-Cybersecurity-Skills

Skill Tier What it adds Upstream
analyzing-macro-malware-in-office-documents core Analyzes malicious VBA macros embedded in Microsoft Office documents (Word, Excel, PowerPoint) to identify download cradles, payload execution, persistence mechanisms, and anti-analysis techniques. Uses olevba, oledump, and VBA … source

Source: nexscope-ai/eCommerce-Skills

Skill Tier What it adds Upstream
shopify-marketing core Comprehensive Shopify marketing strategy and execution. SEO optimization, email marketing automation, paid advertising management, conversion rate optimization, and customer retention strategies specifically for DTC Shopify brands. Use … source
etsy-advertising core Etsy Ads strategy — budget allocation, bid management, promoted listings, offsite ads opt-out analysis source
tiktok-shop-ads core TikTok Shop advertising strategy and campaign management. Product Shopping Ads, Video Shopping Ads, Live Shopping Ads, bidding optimization, and performance tracking. Use when the user asks about TikTok Shop advertising, paid ads, campaign … source
ecommerce-social-media-marketing core Social media marketing strategy for ecommerce brands. Content calendar planning, platform-specific strategies, social commerce optimization, influencer collaboration, and community building. Use when the user asks about social media … source
ecommerce-content-marketing core E-commerce content marketing strategy planner. Generates content calendars, topic ideas, and platform-specific strategies by analyzing customer reviews, trends, competitor content, and SEO opportunities. Two modes: (A) Build — create a … source
ecommerce-ppc-strategy-planner core Cross-platform PPC strategy planner for ecommerce businesses. Analyzes your product and margins, recommends the right advertising platforms (Google Ads, Meta Ads, TikTok Ads), calculates ROAS targets, allocates budget across channels, and … source
ecommerce-email-marketing-builder core E-commerce email marketing system builder. Creates complete email automation flows with full copywriting, subject lines, ESP setup instructions, segmentation rules, and annual campaign calendars. Generates copy-paste-ready email sequences … source

Source: nexu-io/open-design

Skill Tier What it adds Upstream
deck-guizang-editorial core Open Design's FY26 marketing plan: brand-to-pipeline — audience, offer, channel mix, and the launch calendar that ties creative to growth. Built as a decision-grade marketing & GTM deck for CMO, growth lead, founder. source

Source: nowork-studio/NotFair

Skill Tier What it adds Upstream
google-ads core Manage Google Ads — performance, keywords, bids, budgets, negatives, campaigns, ads, search terms, QS, location targeting, bulk operations, experiments, asset management, portfolio bidding, offline conversions. Use for any mention of … source
gemini core Cross-model second opinion from Google Gemini — a different AI reviewing the same changes, with deep Google ecosystem knowledge. Three modes: review (pass/fail gate for Google Ads campaigns, SEO metadata, or code), challenge (adversarial … source

Source: rampstackco/claude-skills

Skill Tier What it adds Upstream
ads-creative-development core How to produce ad creative that converts at performance scale. Hook patterns, format selection, video pacing, variation systems, sequential testing methodology, fatigue detection, brand-voice alignment without conversion dilution, and … source

Source: ruvnet/claude-code-flow

Skill Tier What it adds Upstream
Hooks Automation core Automated coordination, formatting, and learning from Claude Code operations using intelligent hooks with MCP integration. Includes pre$post task hooks, session management, Git integration, memory coordination, and neural pattern training … source

Source: ruvnet/ruflo

Skill Tier What it adds Upstream
Hooks Automation core Automated coordination, formatting, and learning from Claude Code operations using intelligent hooks with MCP integration. Includes pre$post task hooks, session management, Git integration, memory coordination, and neural pattern training … source

Source: sanjay3290/ai-skills

Skill Tier What it adds Upstream
deep-research core Execute autonomous multi-step research using Google Gemini Deep Research Agent. Use for: market analysis, competitive landscaping, literature reviews, technical research, due diligence. Takes 2-10 minutes but produces detailed, cited … source

Source: snyk/agent-scan

Skill Tier What it adds Upstream
pptx core Presentation creation, editing, and analysis. When Claude needs to work with presentations (.pptx files) for: (1) Creating new presentations, (2) Modifying or editing content, (3) Working with layouts, (4) Adding comments or speaker notes, … source

Source: ThinkInAIXYZ/deepchat

Skill Tier What it adds Upstream
pptx core Presentation creation, editing, and analysis. When Claude needs to work with presentations (.pptx files) for: (1) Creating new presentations, (2) Modifying or editing content, (3) Working with layouts, (4) Adding comments or speaker notes, … source

Source: vibeeval/vibecosystem

Skill Tier What it adds Upstream
content-strategy core Content marketing strategy - content audit, editorial calendar, SEO optimization, content funnel (TOFU/MOFU/BOFU), performance metrics, developer content, social media planning source

Source: zebbern/claude-code-guide

Skill Tier What it adds Upstream
vc-industry-research core Generate professional primary market / venture capital industry research reports, including sector deep-dives, investment memos, and market analysis. Produces detailed PDF reports covering TMT, consumer, healthcare, and industrials. … source

Source: google/skills

Skill Tier What it adds Upstream
workload-manager-basics core Use this skill to manage Google Cloud Workload Manager evaluations, rules, scanned resources, and validation results by using public client libraries and the REST API. Use when you need to inspect workload best-practice rules, create and … source
google-ads-api-quickstart core Guides developers through Google Ads API quickstart: credential setup, choosing from 6 client libraries/REST, configuring environments, and running a "retrieve campaigns" script. Troubleshoots common setup errors: USER_PERMISSION_DENIED, … source
google-mobile-ads-get-started core Provides instructions for integrating the Google Mobile Ads (GMA) SDK. Use this skill when the user wants to get started with, install, integrate, set up, or configure the SDK for AdMob or Ad Manager, GMA Next-Gen SDK or mobile ads … source
google-ads-api-mcp-setup core Guides developers through downloading, configuring, and installing the official open-source Google Ads MCP Server. Use this skill when a user wants to connect their AI assistant (such as Gemini, Claude Code, or Cursor) to their Google Ads … source
google-mobile-ads-android-migrate-to-next-gen core Migrates Android applications from the old, legacy Google Mobile Ads (GMA) SDK (com.google.android.gms:play-services-ads) to the new GMA Next-Gen SDK (com.google.android.libraries.ads.mobile.sdk:ads-mobile-sdk). Provides comprehensive … source
google-mobile-ads-banner core Provides instructions to implement, integrate, or configure Google Mobile Ads (GMA) banner ads in Android and iOS mobile applications. Use when the task involves setting up banner ads in a mobile application. source
google-mobile-ads-interstitial core Provides instructions for implementing, integrating, or configuring Google Mobile Ads (GMA) SDK interstitial ads in Android and iOS mobile applications. Use this skill when the task involves setting up interstitial ads. Don't use for … source
google-mobile-ads-rewarded core Provides instructions for implementing, integrating, or configuring Google Mobile Ads (GMA) SDK rewarded ads in Android or iOS mobile applications. Use this skill when the task involves setting up rewarded ads. Don't use for "rewarded … source

Source: coreyhaines31/marketingskills

Skill Tier What it adds Upstream
ads core When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' … source
ad-creative adjacent When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' … source