124 lines
4.2 KiB
Markdown
124 lines
4.2 KiB
Markdown
# Market evidence report — advertising-manager
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Source: **57 real job ads** (JSearch API, countries: us 57), extracted into the MSSQL evidence store; as of 2026-07-08.
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This report contains extracted, aggregated facts only — no ad text is
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reproduced (copyright / platform terms).
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## Seniority distribution
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| Seniority | Ads | Share |
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|---|---|---|
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| mid | 32 | 56 % |
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| senior | 19 | 33 % |
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| lead | 4 | 7 % |
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| junior | 1 | 2 % |
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| n/a | 1 | 2 % |
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## Tools — full market ranking
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| # | Item | Ads | Share |
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|---|---|---|---|
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| 1 | Microsoft Excel | 9 | 16 % |
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| 2 | Google Ads | 8 | 14 % |
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| 3 | Google Analytics | 6 | 11 % |
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| 4 | HubSpot | 6 | 11 % |
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| 5 | Salesforce | 5 | 9 % |
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| 6 | google tag manager | 3 | 5 % |
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| 7 | Marketo | 3 | 5 % |
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| 8 | Meta Ads | 3 | 5 % |
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| 9 | Microsoft Office | 3 | 5 % |
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| 10 | TikTok | 3 | 5 % |
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| 11 | wordpress | 3 | 5 % |
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## Hard skills — full market ranking
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| # | Item | Ads | Share |
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|---|---|---|---|
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| 1 | data analysis | 28 | 49 % |
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| 2 | budget management | 15 | 26 % |
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| 3 | project management | 12 | 21 % |
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| 4 | marketing strategy | 11 | 19 % |
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| 5 | campaign management | 9 | 16 % |
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| 6 | market research | 9 | 16 % |
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| 7 | media planning | 7 | 12 % |
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| 8 | email marketing | 6 | 11 % |
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| 9 | campaign optimization | 5 | 9 % |
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| 10 | content creation | 5 | 9 % |
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| 11 | performance marketing | 5 | 9 % |
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| 12 | stakeholder management | 5 | 9 % |
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| 13 | demand generation | 4 | 7 % |
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| 14 | digital marketing | 4 | 7 % |
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| 15 | lead generation | 4 | 7 % |
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| 16 | seo | 4 | 7 % |
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| 17 | vendor management | 4 | 7 % |
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| 18 | audience segmentation | 3 | 5 % |
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| 19 | brand management | 3 | 5 % |
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| 20 | budget allocation | 3 | 5 % |
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| 21 | campaign analysis | 3 | 5 % |
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| 22 | campaign development | 3 | 5 % |
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| 23 | campaign execution | 3 | 5 % |
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| 24 | competitive analysis | 3 | 5 % |
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| 25 | competitor analysis | 3 | 5 % |
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| 26 | content strategy | 3 | 5 % |
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| 27 | conversion rate optimization | 3 | 5 % |
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| 28 | customer acquisition | 3 | 5 % |
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| 29 | forecasting | 3 | 5 % |
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| 30 | keyword research | 3 | 5 % |
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| 31 | lifecycle marketing | 3 | 5 % |
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| 32 | social media marketing | 3 | 5 % |
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## Methods — full market ranking
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| # | Item | Ads | Share |
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|---|---|---|---|
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| 1 | a/b testing | 5 | 9 % |
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## Responsibilities — full market ranking
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| # | Item | Ads | Share |
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|---|---|---|---|
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| 1 | campaign optimization | 7 | 12 % |
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| 2 | data analysis | 7 | 12 % |
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| 3 | performance reporting | 6 | 11 % |
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| 4 | agency management | 5 | 9 % |
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| 5 | budget management | 5 | 9 % |
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| 6 | campaign management | 5 | 9 % |
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| 7 | team leadership | 4 | 7 % |
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| 8 | team management | 4 | 7 % |
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| 9 | client communication | 3 | 5 % |
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| 10 | content creation | 3 | 5 % |
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| 11 | partnership development | 3 | 5 % |
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| 12 | performance monitoring | 3 | 5 % |
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## Job title variants in the market
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| Title | Ads |
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| Advertising Manager | 2 |
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| Performance Marketing Manager | 2 |
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| (DME) Durable Medical Equipment -Sales and Marketing Manager | 1 |
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| Account Marketing Manager | 1 |
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| Advertising & Promotions Partner | 1 |
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| Assistant Marketing Manager, Digital Marketing | 1 |
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| beMarketing is hiring: Paid Advertising Manager in Plymouth Meeting | 1 |
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| Buyer / Brand Manager | 1 |
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| Chief Marketing Officer: Startup Projects | 1 |
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| Corporate Marketing Manager | 1 |
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| Creative Content and Social Media Manager | 1 |
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| Digital Marketing + Paid Media Consultants | 1 |
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| Digital Marketing Manager | 1 |
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| Digital Media/Marketing Volunteer | 1 |
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| Direct Marketing Manager | 1 |
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| Director, Acquisition Marketing (5 Month Contract) | 1 |
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| Director, Marketing & Communications | 1 |
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| Director, Marketing and Merchandise | 1 |
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| Director, Marketing Strategy & Performance | 1 |
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| FLEX Manager, Lifecycle Loyalty Promotions | 1 |
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| Global Strategic Marketing Manager - Personal Care | 1 |
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| Growth Marketing Manager | 1 |
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| Growth Marketing Manager NYC (Remote) | 1 |
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| Manager - Marketing Technology / AI and Enablement (Life Sciences) | 1 |
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| Manager Consumer Marketing | 1 |
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Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold.
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