skills-core/advertising-manager
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skillfactor-pipeline d5044d8943 feat: advertising-manager skill package v0.1.0
2026-08-15 12:17:40 +02:00

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Competences — advertising manager

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/4ebf2dae-c326-4627-befe-fbc91410f432).

Essential

  • advertising techniques (knowledge)
  • advise on public image (skill/competence)
  • advise on public relations (skill/competence)
  • analyse external factors of companies (skill/competence)
  • communication principles (knowledge)
  • conduct public presentations (skill/competence)
  • coordinate advertising campaigns (skill/competence)
  • coordinate marketing plan actions (skill/competence)
  • copyright legislation (knowledge)
  • corporate social responsibility (knowledge)
  • develop communications strategies (skill/competence)
  • develop creative ideas (skill/competence)
  • develop public relations strategies (skill/competence)
  • diplomatic principles (knowledge)
  • draft press releases (skill/competence)
  • draw conclusions from market research results (skill/competence)
  • establish relationship with the media (skill/competence)
  • forming of public opinion (knowledge)
  • give interviews to media (skill/competence)
  • identify customer's needs (skill/competence)
  • integrate strategic foundation in daily performance (skill/competence)
  • manage budgets (skill/competence)
  • manage contracts (skill/competence)
  • market research (knowledge)
  • organise press conferences (skill/competence)
  • perform project management (skill/competence)
  • perform public relations (skill/competence)
  • prepare presentation material (skill/competence)
  • protect client interests (skill/competence)
  • provide cost benefit analysis reports (skill/competence)
  • rhetoric (knowledge)
  • strategic planning (knowledge)
  • use different communication channels (skill/competence)

Optional

  • advise on communication strategies (skill/competence)
  • approve advertising campaign (skill/competence)
  • business strategy concepts (knowledge)
  • collaborate in the development of marketing strategies (skill/competence)
  • desktop publishing (knowledge)
  • develop inclusive communication material (skill/competence)
  • evaluate advertising campaign (skill/competence)
  • examine advertisement layout (skill/competence)
  • give live presentation (skill/competence)
  • graphic design (knowledge)
  • make price recommendations (skill/competence)
  • manage account department (skill/competence)
  • manage creative department (skill/competence)
  • manage media services department (skill/competence)
  • manage project metrics (skill/competence)
  • manage staff (skill/competence)
  • manage the handling of promotional materials (skill/competence)
  • pricing strategies (knowledge)
  • receive actors' resumes (skill/competence)
  • recruit employees (skill/competence)
  • reputation management (knowledge)
  • use analytics for commercial purposes (skill/competence)

Market evidence (job-ad analysis, 57 ads, as of 2026-07-08)

Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.

Hard skills

  • data analysis — 49 %
  • budget management — 26 %
  • project management — 21 %
  • marketing strategy — 19 %