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category-manager/references/ai-skills.md
skillfactor-pipeline 045527954f feat: category-manager skill package v0.1.0
2026-08-14 16:23:54 +02:00

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External AI agent skills — category-manager

Proven, publicly available AI agent skills mapped to this occupation. Nothing is copied from the sources: every entry is a name, a one-line summary and a link to the upstream skill package. Each section names its source repository, commit, license and retrieval date.

Tiers: core = the skill directly exercises a top market hard skill, tool or method (from gated job-ad evidence) or an essential ESCO competence of this occupation; adjacent = plausibly useful, secondary. Entries are capped at 12 per source and 80 in total per occupation (core first, strongest matches survive); everything beyond the caps is excluded and logged in the pipeline audit trail, not in this package.

Matched deterministically (ISCO group + title/competence keywords, tiered against market evidence + ESCO essentials) by pipeline/p5_enrich_ai_skills.py on 2026-07-14.

Source: anthropics/skills

  • Repository: https://github.com/anthropics/skills (commit f6656c1, retrieved 2026-07-14)
  • License: Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available — see the LICENSE.txt in the upstream skill folder
Skill Tier What it adds Upstream
brand-guidelines adjacent Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply. source
docx adjacent Use this skill whenever the user wants to create, read, edit, or manipulate Word documents (.docx files) or Word templates (.dotx files). Triggers include: any mention of 'Word doc', 'word document', '.docx', '.dotx', or requests to … source
pdf adjacent Use this skill whenever the user wants to do anything with PDF files. This includes reading or extracting text/tables from PDFs, combining or merging multiple PDFs into one, splitting PDFs apart, rotating pages, adding watermarks, creating … source
pptx adjacent Use this skill any time a .pptx or .potx file is involved in any way — as input, output, or both. This includes: creating slide decks, pitch decks, or presentations; reading, parsing, or extracting text from any .pptx or .potx file (even … source
slack-gif-creator adjacent Knowledge and utilities for creating animated GIFs optimized for Slack. Provides constraints, validation tools, and animation concepts. Use when users request animated GIFs for Slack like "make me a GIF of X doing Y for Slack. source

Source: wshobson/agents

Skill Tier What it adds Upstream
content-marketer (agent) core Elite content marketing strategist specializing in AI-powered content creation, omnichannel distribution, SEO optimization, and data-driven performance marketing. Masters modern content tools, social media automation, and conversion … source
search-specialist (agent) core Expert web researcher using advanced search techniques and synthesis. Masters search operators, result filtering, and multi-source verification. Handles competitive analysis and fact-checking. Use PROACTIVELY for deep research, information … source
seo-content-planner (agent) core Creates comprehensive content outlines and topic clusters for SEO. Plans content calendars and identifies topic gaps. Use PROACTIVELY for content strategy and planning. source
seo-cannibalization-detector (agent) core Analyzes multiple provided pages to identify keyword overlap and potential cannibalization issues. Suggests differentiation strategies. Use PROACTIVELY when reviewing similar content. source
team-collaboration-dx-optimizer (agent) adjacent Developer Experience specialist. Improves tooling, setup, and workflows. Use PROACTIVELY when setting up new projects, after team feedback, or when development friction is noticed. source
seo-content-auditor (agent) adjacent Analyzes provided content for quality, E-E-A-T signals, and SEO best practices. Scores content and provides improvement recommendations based on established guidelines. Use PROACTIVELY for content review. source
seo-content-refresher (agent) adjacent Identifies outdated elements in provided content and suggests updates to maintain freshness. Finds statistics, dates, and examples that need updating. Use PROACTIVELY for older content. source
seo-content-writer (agent) adjacent Writes SEO-optimized content based on provided keywords and topic briefs. Creates engaging, comprehensive content following best practices. Use PROACTIVELY for content creation tasks. source
seo-keyword-strategist (agent) adjacent Analyzes keyword usage in provided content, calculates density, suggests semantic variations and LSI keywords based on the topic. Prevents over-optimization. Use PROACTIVELY for content optimization. source
seo-structure-architect (agent) adjacent Analyzes and optimizes content structure including header hierarchy, suggests schema markup, and internal linking opportunities. Creates search-friendly content organization. Use PROACTIVELY for content structuring. source
seo-authority-builder (agent) adjacent Analyzes content for E-E-A-T signals and suggests improvements to build authority and trust. Identifies missing credibility elements. Use PROACTIVELY for YMYL topics. source
seo-meta-optimizer (agent) adjacent Creates optimized meta titles, descriptions, and URL suggestions based on character limits and best practices. Generates compelling, keyword-rich metadata. Use PROACTIVELY for new content. source

Source: realkimbarrett/advertising-skills

Skill Tier What it adds Upstream
conversion-path-builder adjacent Design the optimal funnel from click to conversion. Trigger on "funnel", "conversion path", "booked calls". source
performance-diagnosis adjacent Diagnose why campaigns are underperforming. Trigger on "low performance", "high CPL", "bad ads". source
ad-angle-multiplier adjacent Expand a core idea into multiple distinct ad angles. Trigger on "more ads", "creative testing", "scale campaigns". source
full-funnel-campaign-orchestrator adjacent Coordinate all skills to build a complete advertising campaign. Trigger on "build a campaign", "full funnel", "ads + funnel". source
mechanism-builder adjacent Use when you need to explain why your solution works and others failed. Trigger on "unique mechanism", "why this works", "different angle", "positioning". source

Source: a5c-ai/babysitter

Skill Tier What it adds Upstream
marketing-project-management core Marketing workflow and project management integration source

Source: aaron-he-zhu/aaron-marketing-skills

Skill Tier What it adds Upstream
competitor-tracker core Use when the user asks to "track competitor influencer marketing", "see who my rivals partner with", or "benchmark my influencer program"; produces a competitor partnership roster, campaign and content-strategy breakdown, performance … source

Source: AgriciDaniel/claude-seo

Skill Tier What it adds Upstream
seo-plan core Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "SEO planning", "content strategy", … source

Source: AIDevGTM/gtm-cofounder

Skill Tier What it adds Upstream
founder-led-content core Build authority by teaching the problem space, not announcing features. Use when the founder finds "marketing" distasteful and does none, publishes only product updates, or wants a sustainable content and GitHub-README strategy that … source

Source: alirezarezvani/claude-skills

Skill Tier What it adds Upstream
ceo-advisor core Executive leadership guidance for strategic decision-making, organizational development, and stakeholder management. Use when planning strategy, preparing board presentations, managing investors, developing organizational culture, making … source
cmo-advisor core Marketing leadership for scaling companies. Brand positioning, growth model design, marketing budget allocation, and marketing org design. Use when designing brand strategy, selecting growth models (PLG vs sales-led vs community-led), … source

Source: BrianRWagner/ai-marketing-skills

Skill Tier What it adds Upstream
marketing-principles core Apply timeless marketing and business principles to any problem. Use when someone needs strategic thinking, wants to evaluate a marketing decision, needs a framework for a tough choice, or mentions "first principles," "should I do X," … source

Source: davepoon/buildwithclaude

Skill Tier What it adds Upstream
lead-research-assistant core Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals. source
ops-gtm core Go-to-market strategy planner. Generates a complete GTM plan across paid, unpaid, marketing, sales, and AI-automation channels for any project — and hands executable campaigns off to /marketing. source

Source: davila7/claude-code-templates

Skill Tier What it adds Upstream
executing-marketing-campaigns core Plans, creates, and optimizes marketing campaigns including content strategy, social media, email, and analytics. Helps develop go-to-market strategies, campaign messaging, and performance measurement. source
lead-research-assistant core Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals. source
ceo-advisor core Executive leadership guidance for strategic decision-making, organizational development, and stakeholder management. Includes strategy analyzer, financial scenario modeling, board governance frameworks, and investor relations playbooks. … source
marketing-strategy-pmm core Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when … source
product-strategist core Strategic product leadership toolkit for Head of Product including OKR cascade generation, market analysis, vision setting, and team scaling. Use for strategic planning, goal alignment, competitive analysis, and organizational design. source
marketing-ideas core When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to … source
product-manager-toolkit core Comprehensive toolkit for product managers including RICE prioritization, customer interview analysis, PRD templates, discovery frameworks, and go-to-market strategies. Use for feature prioritization, user research synthesis, requirement … source
free-tool-strategy core When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," … source

Source: ferdinandobons/startup-skill

Skill Tier What it adds Upstream
startup-design core Design, validate, and plan a startup from scratch. Covers market research, competitive analysis, business model, brand identity, product definition, financial projections, and validation experiments. Trigger when the user has a startup … source

Source: gooseworks-ai/goose-skills

Skill Tier What it adds Upstream
campaign-brief-generator core Generate a complete marketing campaign brief from a launch goal, ICP, and product context. Pure reasoning skill. Outputs channel plan, messaging angles, content types, timeline, and success metrics. Designed for seed/Series A founders and … source

Source: infrasity-labs/dev-gtm-claude-skills

Skill Tier What it adds Upstream
revops core When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline … source
brand core Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides. source
seo-plan core Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "SEO planning", "content strategy", … source
community-marketing core Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase … source
marketing-ideas core When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to … source

Source: jeremylongshore/claude-code-plugins-plus-skills

Skill Tier What it adds Upstream
one-page-marketing core Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "marketing strategy", "target market", "USP", "lead nurture", "customer lifetime value", "PVP … source

Source: mohitagw15856/pm-claude-skills

Skill Tier What it adds Upstream
go-to-market-planner core Build a go-to-market plan for any product launch, feature release, or new market entry. Use when planning a product launch, writing a GTM strategy, defining launch tiers, or coordinating cross-functional launch activities. Produces a … source
marketing-funnel-plan core Plan a full-funnel marketing strategy from awareness to retention. Use when asked to build a marketing funnel, map the customer journey to tactics, plan demand generation, or diagnose where a funnel leaks. Produces a funnel plan — stage … source

Source: nexscope-ai/eCommerce-Skills

Skill Tier What it adds Upstream
ecommerce-business-plan core Create a comprehensive e-commerce business plan. Market analysis, financial projections, marketing strategy, operations planning, and milestone roadmap for new or growing e-commerce businesses. source
shopify-marketing core Comprehensive Shopify marketing strategy and execution. SEO optimization, email marketing automation, paid advertising management, conversion rate optimization, and customer retention strategies specifically for DTC Shopify brands. Use … source
ecommerce-marketing-strategy-builder core Full-stack e-commerce marketing strategy builder. Analyzes your product, market, and competitors, then builds a complete omnichannel marketing plan covering paid ads, SEO, email/SMS, content marketing, social media, influencer … source
tiktok-influencer-marketing core TikTok creator campaigns and influencer marketing strategy. Creator discovery, outreach, ROI tracking, UGC strategy, and campaign management. Use when the user asks about TikTok influencer marketing, creator campaigns, influencer outreach, … source
ecommerce-social-media-marketing core Social media marketing strategy for ecommerce brands. Content calendar planning, platform-specific strategies, social commerce optimization, influencer collaboration, and community building. Use when the user asks about social media … source
competitor-price-analysis core Competitor pricing strategy analysis and market positioning. Price mapping, pricing gaps identification, elasticity signals evaluation, and strategic pricing optimization. Use when the user asks about competitor pricing, price analysis, … source
ecommerce-content-marketing core E-commerce content marketing strategy planner. Generates content calendars, topic ideas, and platform-specific strategies by analyzing customer reviews, trends, competitor content, and SEO opportunities. Two modes: (A) Build — create a … source
dropshipping-product-research core Product research for dropshipping businesses. Identify profitable products with reliable suppliers, healthy margins, and manageable competition. Evaluates shipping times, return risk, and marketing viability. source
tiktok-creator-marketplace core TikTok Creator Marketplace strategy and campaign management. Finding creators, negotiation tactics, campaign execution, performance tracking, and relationship building. Use when the user asks about TikTok Creator Marketplace, finding … source
shopify-blog-strategy core Content marketing via Shopify blog — SEO content, product education, buying guides, internal linking source
ecommerce-competitor-analysis core Cross-platform ecommerce competitor analysis and strategic intelligence. Multi-channel presence evaluation, strategy assessment, positioning analysis, and competitive benchmarking. Use when the user asks about competitor analysis, … source

Source: nextlevelbuilder/ui-ux-pro-max-skill

Skill Tier What it adds Upstream
brand core Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides. source

Source: nexu-io/open-design

Skill Tier What it adds Upstream
magazine-web-ppt core For marketing and gtm work: bind launches, campaigns, events, and brand plans to growth and pipeline outcomes. Built around the core query "annual-marketing-plan", with GTM strategy lead judgment, buyer-ready proof, and this outcome: … source

Source: ognjengt/founder-skills

Skill Tier What it adds Upstream
competitor-intel core Analyzes competitors using web research to provide verified business metrics, actionable leverage strategies, and predicted next moves. Use when user needs competitive intelligence, competitor analysis, market positioning insights, or … source

Source: serejaris/personal-corp-os

Skill Tier What it adds Upstream
ceo-council core Use when needing strategic project analysis from multiple independent expert perspectives. Triggers on business decisions, growth strategy, product direction, competitive analysis, or any situation where diverse C-level opinions reduce … source

Source: serejaris/personal-corp-skills

Skill Tier What it adds Upstream
ceo-council core Use when needing strategic project analysis from multiple independent expert perspectives. Triggers on business decisions, growth strategy, product direction, competitive analysis, or any situation where diverse C-level opinions reduce … source

Source: vibeeval/vibecosystem

Skill Tier What it adds Upstream
content-strategy core Content marketing strategy - content audit, editorial calendar, SEO optimization, content funnel (TOFU/MOFU/BOFU), performance metrics, developer content, social media planning source

Source: wondelai/skills

Skill Tier What it adds Upstream
one-page-marketing core Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "marketing strategy", "target market", "USP", "lead nurture", "customer lifetime value", "PVP … source

Source: google/skills

Skill Tier What it adds Upstream
google-ads-api-quickstart adjacent Guides developers through Google Ads API quickstart: credential setup, choosing from 6 client libraries/REST, configuring environments, and running a "retrieve campaigns" script. Troubleshoots common setup errors: USER_PERMISSION_DENIED, … source

Source: coreyhaines31/marketingskills

Skill Tier What it adds Upstream
revops core When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline … source
marketing-plan core When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing … source
community-marketing core Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase … source
marketing-ideas core When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to … source
launch core When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' … source
co-marketing core When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration … source
free-tools core When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," … source
image core When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets. Also use when the user mentions 'AI image generation,' … source
product-marketing core When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' … source
sms core When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions "SMS marketing," … source
copy-editing core When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' … source
content-strategy core When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic … source