93 lines
3.5 KiB
Markdown
93 lines
3.5 KiB
Markdown
# Competences — chief marketing officer
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Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/0ddbf393-38f1-4c22-b14c-fe775008f321).
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## Essential
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- **align efforts towards business development** (skill/competence)
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- **analyse consumer buying trends** (skill/competence)
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- **analyse external factors of companies** (skill/competence)
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- **analyse internal factors of companies** (skill/competence)
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- **analyse work-related written reports** (skill/competence)
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- **brand marketing techniques** (knowledge)
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- **business management principles** (knowledge)
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- **content marketing strategy** (knowledge)
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- **create annual marketing budget** (skill/competence)
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- **define measurable marketing objectives** (skill/competence)
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- **evaluate marketing content** (skill/competence)
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- **identify potential markets for companies** (skill/competence)
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- **integrate marketing strategies with the global strategy** (skill/competence)
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- **interpret financial statements** (skill/competence)
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- **liaise with managers** (skill/competence)
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- **make data-driven decisions** (skill/competence)
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- **manage profitability** (skill/competence)
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- **market analysis** (knowledge)
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- **market pricing** (knowledge)
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- **marketing mix** (knowledge)
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- **plan marketing campaigns** (skill/competence)
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- **plan marketing strategy** (skill/competence)
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- **services marketing** (knowledge)
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- **study sales levels of products** (skill/competence)
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- **track key performance indicators** (skill/competence)
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- **use analytics for commercial purposes** (skill/competence)
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## Optional
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- analyse supply chain strategies (skill/competence)
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- communicate with customer service department (skill/competence)
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- conduct online competitive analysis (skill/competence)
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- consumer law (knowledge)
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- coordinate marketing plan actions (skill/competence)
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- customer insight (knowledge)
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- customer segmentation (knowledge)
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- develop public relations strategies (skill/competence)
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- e-commerce systems (knowledge)
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- financial capability (knowledge)
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- graphic design (knowledge)
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- impart business plans to collaborators (skill/competence)
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- implement marketing strategies (skill/competence)
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- international trade (knowledge)
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- liaise with advertising agencies (skill/competence)
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- manage budgets (skill/competence)
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- manage development of promotional material (skill/competence)
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- manage yield (skill/competence)
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- market entry strategies (knowledge)
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- marketing analytics (knowledge)
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- neuromarketing techniques (knowledge)
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- online ads campaign techniques (knowledge)
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- perform market research (skill/competence)
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- plan social media marketing campaigns (skill/competence)
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- printing techniques (knowledge)
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- project management (knowledge)
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- prospect new customers (skill/competence)
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- quality assurance methodologies (knowledge)
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- relationship marketing (knowledge)
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- reputation management (knowledge)
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- social media marketing techniques (knowledge)
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- statistics (knowledge)
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- subsidiary operations (knowledge)
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- trading law (knowledge)
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- trendwatching (knowledge)
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- use theoretical marketing models (skill/competence)
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- web strategy assessment (knowledge)
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<!-- market-evidence -->
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## Market evidence (job-ad analysis, 37 ads, as of 2026-07-10)
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Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
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### Hard skills
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- digital marketing — **43 %**
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- marketing strategy — **43 %**
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- data analysis — **35 %**
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- budget management — **32 %**
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- business development — **19 %**
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### Responsibilities
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- team leadership — **43 %**
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<!-- market-evidence -->
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