161 lines
9.8 KiB
Markdown
161 lines
9.8 KiB
Markdown
# Tools & technology — chief marketing officer
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Source: O*NET 30.3 'Software Skills' for 11-2021.00.
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| Software | Category | Hot technology |
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| Intuit QuickBooks | Accounting software | yes |
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| IBM SPSS Statistics | Analytical or scientific software | yes |
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| SAS | Analytical or scientific software | yes |
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| The MathWorks MATLAB | Analytical or scientific software | yes |
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| GitHub | Application server software | yes |
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| Google Looker Analytics | Business intelligence and data analysis software | yes |
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| Tableau | Business intelligence and data analysis software | yes |
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| Asana | Cloud-based data access and sharing software | yes |
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| Slack | Cloud-based data access and sharing software | yes |
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| Splunk Enterprise | Cloud-based management software | yes |
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| Atlassian JIRA | Content workflow software | yes |
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| Salesforce software | Customer relationship management CRM software | yes |
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| Apache Cassandra | Data base management system software | yes |
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| Apache Hadoop | Data base management system software | yes |
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| Apache Hive | Data base management system software | yes |
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| Elasticsearch | Data base management system software | yes |
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| NoSQL | Data base management system software | yes |
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| Oracle PL/SQL | Data base management system software | yes |
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| Teradata Database | Data base management system software | yes |
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| Amazon Redshift | Data base user interface and query software | yes |
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| Amazon Web Services AWS software | Data base user interface and query software | yes |
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| Microsoft Access | Data base user interface and query software | yes |
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| Microsoft SQL Server | Data base user interface and query software | yes |
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| MySQL | Data base user interface and query software | yes |
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| Oracle Database | Data base user interface and query software | yes |
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| Structured query language SQL | Data base user interface and query software | yes |
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| Yardi software | Data base user interface and query software | yes |
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| Google Analytics | Data mining software | yes |
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| Adobe InDesign | Desktop publishing software | yes |
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| C | Development environment software | yes |
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| Microsoft Azure software | Development environment software | yes |
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| Microsoft Visual Basic | Development environment software | yes |
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| Microsoft Visual Basic for Applications VBA | Development environment software | yes |
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| Ruby | Development environment software | yes |
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| Adobe Acrobat | Document management software | yes |
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| Microsoft SharePoint | Document management software | yes |
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| Microsoft Outlook | Electronic mail software | yes |
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| Extensible markup language XML | Enterprise application integration software | yes |
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| Oracle PeopleSoft | Enterprise resource planning ERP software | yes |
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| SAP software | Enterprise resource planning ERP software | yes |
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| Figma | Graphical user interface development software | yes |
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| Adobe Creative Cloud software | Graphics or photo imaging software | yes |
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| Adobe Illustrator | Graphics or photo imaging software | yes |
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| Adobe Photoshop | Graphics or photo imaging software | yes |
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| Canva | Graphics or photo imaging software | yes |
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| Python | Object or component oriented development software | yes |
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| R | Object or component oriented development software | yes |
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| Swift | Object or component oriented development software | yes |
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| Microsoft Office software | Office suite software | yes |
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| Apple macOS | Operating system software | yes |
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| Microsoft PowerPoint | Presentation software | yes |
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| Microsoft Visio | Process mapping and design software | yes |
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| Atlassian Confluence | Project management software | yes |
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| Microsoft Project | Project management software | yes |
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| Microsoft Teams | Project management software | yes |
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| HubSpot software | Sales and marketing software | yes |
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| Marketo Marketing Automation | Sales and marketing software | yes |
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| Microsoft Excel | Spreadsheet software | yes |
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| Adobe After Effects | Video creation and editing software | yes |
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| TikTok | Video creation and editing software | yes |
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| Facebook | Web page creation and editing software | yes |
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| WordPress | Web page creation and editing software | yes |
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| Cascading style sheets CSS | Web platform development software | yes |
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| Hypertext markup language HTML | Web platform development software | yes |
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| JavaScript | Web platform development software | yes |
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| PHP | Web platform development software | yes |
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| Google Docs | Word processing software | yes |
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| Microsoft Word | Word processing software | yes |
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| Citrix cloud computing software | Access software | |
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| Fund accounting software | Accounting software | |
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| Tax software | Accounting software | |
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| Lyris HQ Web-Analytics Solution | Analytical or scientific software | |
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| Minitab | Analytical or scientific software | |
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| Nedstat Sitestat | Analytical or scientific software | |
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| Online advertising reporting software | Analytical or scientific software | |
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| StataCorp Stata | Analytical or scientific software | |
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| IBM Cognos Impromptu | Business intelligence and data analysis software | |
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| MicroStrategy | Business intelligence and data analysis software | |
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| Oracle Business Intelligence Enterprise Edition | Business intelligence and data analysis software | |
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| Qlik Tech QlikView | Business intelligence and data analysis software | |
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| Dropbox | Cloud-based data access and sharing software | |
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| Google Drive | Cloud-based data access and sharing software | |
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| Software as a service SaaS | Cloud-based data access and sharing software | |
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| IBM Domino | Communications server software | |
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| Padlet | Computer based training software | |
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| Blackbaud The Raiser's Edge | Customer relationship management CRM software | |
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| Constant Contact | Customer relationship management CRM software | |
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| MarketSharp | Customer relationship management CRM software | |
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| Oracle Eloqua | Customer relationship management CRM software | |
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| Oracle Siebel Server Sync | Customer relationship management CRM software | |
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| QAD Marketing Automation | Customer relationship management CRM software | |
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| Sage SalesLogix | Customer relationship management CRM software | |
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| Salesforce.com Salesforce CRM | Customer relationship management CRM software | |
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| Apache Pig | Data base management system software | |
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| Apache Solr | Data base management system software | |
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| Database reporting software | Data base reporting software | |
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| AdSense Tracker | Data base user interface and query software | |
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| AEC Software FastTrack Schedule | Data base user interface and query software | |
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| Airtable | Data base user interface and query software | |
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| ClearEDGE | Data base user interface and query software | |
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| Database software | Data base user interface and query software | |
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| Databox | Data base user interface and query software | |
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| FileMaker Pro | Data base user interface and query software | |
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| Eko | Desktop communications software | |
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| Microsoft Publisher | Desktop publishing software | |
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| Adobe ActionScript | Development environment software | |
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| Microsoft Visual Basic Scripting Edition VBScript | Development environment software | |
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| Adobe Acrobat Reader | Document management software | |
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| IBM Notes | Electronic mail software | |
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| IBM InfoSphere DataStage | Enterprise application integration software | |
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| Microsoft Dynamics | Enterprise resource planning ERP software | |
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| NetSuite ERP | Enterprise resource planning ERP software | |
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| Oracle Fusion Applications | Enterprise resource planning ERP software | |
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| Oracle Hyperion | Enterprise resource planning ERP software | |
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| Oracle PeopleSoft Financials | Enterprise resource planning ERP software | |
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| SAP Business Objects | Enterprise resource planning ERP software | |
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| IBM Power Systems software | Enterprise system management software | |
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| Oracle Beehive | Expert system software | |
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| Delphi Technology | Financial analysis software | |
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| Oracle E-Business Suite Financials | Financial analysis software | |
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| JamBoard | Graphics or photo imaging software | |
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| SmugMug Flickr | Graphics or photo imaging software | |
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| LexisNexis | Information retrieval or search software | |
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| Web browser software | Internet browser software | |
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| Nearpod | Multi-media educational software | |
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| LogMeIn GoToWebinar | Network conferencing software | |
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| Jupyter Notebook | Object or component oriented development software | |
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| Apple Keynote | Presentation software | |
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| Google Slides | Presentation software | |
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| Mentimeter | Presentation software | |
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| Google Ads | Sales and marketing software | |
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| McAfee | Transaction security and virus protection software | |
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| NortonLifeLock cybersecurity software | Transaction security and virus protection software | |
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| Armand Morin MultiTrack Generator | Transaction server software | |
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| Google Meet | Video conferencing software | |
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| LogMeIn GoToMeeting | Video conferencing software | |
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| Apple Final Cut Pro | Video creation and editing software | |
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| Flipgrid | Video creation and editing software | |
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| Kapwing | Video creation and editing software | |
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| Screencastify | Video creation and editing software | |
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| Screencast-O-Matic | Video creation and editing software | |
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| WeVideo | Video creation and editing software | |
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| YouTube | Video creation and editing software | |
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| Adobe Dreamweaver | Web page creation and editing software | |
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| Instagram | Web page creation and editing software | |
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| LinkedIn | Web page creation and editing software | |
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| Social media sites | Web page creation and editing software | |
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| Drupal | Web platform development software | |
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| Dynamic hypertext markup language DHTML | Web platform development software | |
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| Extensible hypertext markup language XHTML | Web platform development software | |
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| LAMP Stack | Web platform development software | |
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| Oracle JavaServer Pages JSP | Web platform development software | |
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| Ruby on Rails | Web platform development software | |
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| Evernote | Word processing software | |
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