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# Market evidence report — communication-manager
Source: **38 real job ads** (JSearch API, countries: us 38), extracted into the MSSQL evidence store; as of 2026-07-10.
This report contains extracted, aggregated facts only — no ad text is
reproduced (copyright / platform terms).
## Seniority distribution
| Seniority | Ads | Share |
|---|---|---|
| mid | 25 | 66 % |
| senior | 5 | 13 % |
| lead | 4 | 11 % |
| junior | 2 | 5 % |
| n/a | 2 | 5 % |
## Tools — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | Microsoft PowerPoint | 6 | 16 % |
| 2 | Facebook | 5 | 13 % |
| 3 | Instagram | 5 | 13 % |
| 4 | Adobe Creative Suite | 3 | 8 % |
| 5 | Canva | 3 | 8 % |
| 6 | LinkedIn / LinkedIn Recruiter | 3 | 8 % |
| 7 | Microsoft Word | 3 | 8 % |
| 8 | SharePoint | 3 | 8 % |
## Hard skills — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | content creation | 13 | 34 % |
| 2 | media relations | 8 | 21 % |
| 3 | project management | 8 | 21 % |
| 4 | social media strategy | 7 | 18 % |
| 5 | data analysis | 6 | 16 % |
| 6 | stakeholder engagement | 6 | 16 % |
| 7 | communications strategy | 5 | 13 % |
| 8 | internal communications | 4 | 11 % |
| 9 | social media management | 4 | 11 % |
| 10 | writing | 4 | 11 % |
| 11 | change management | 3 | 8 % |
| 12 | content development | 3 | 8 % |
| 13 | corporate communications | 3 | 8 % |
| 14 | editing | 3 | 8 % |
| 15 | photography | 3 | 8 % |
| 16 | public relations | 3 | 8 % |
| 17 | strategic communications | 3 | 8 % |
## Methods — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
## Responsibilities — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | content creation | 6 | 16 % |
| 2 | social media management | 4 | 11 % |
| 3 | communication planning | 3 | 8 % |
| 4 | content development | 3 | 8 % |
| 5 | relationship building | 3 | 8 % |
## Regional breakdown
> **Corpus note:** 38 relevant ads in total — below the 100-ad target for a fully reliable ranking. Percentages above should be read as indicative.
### US (us)
38 ads.
**Top hard skills:**
- content creation — 34 % (13 ads)
- media relations — 21 % (8 ads)
- project management — 21 % (8 ads)
- social media strategy — 18 % (7 ads)
- data analysis — 16 % (6 ads)
- stakeholder engagement — 16 % (6 ads)
- communications strategy — 13 % (5 ads)
- internal communications — 11 % (4 ads)
- social media management — 11 % (4 ads)
- writing — 11 % (4 ads)
**Top tools:**
- Microsoft PowerPoint — 16 % (6 ads)
- Facebook — 13 % (5 ads)
- Instagram — 13 % (5 ads)
- Adobe Creative Suite — 8 % (3 ads)
- Canva — 8 % (3 ads)
- LinkedIn / LinkedIn Recruiter — 8 % (3 ads)
- Microsoft Word — 8 % (3 ads)
- SharePoint — 8 % (3 ads)
- Daybook — 5 % (2 ads)
- Meltwater — 5 % (2 ads)
**Seniority:** mid 66 % · senior 13 % · lead 11 % · junior 5 % · n/a 5 %
### UK (gb)
**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
### EU/DACH (de, at, ch, nl)
**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
## Job title variants in the market
| Title | Ads |
|---|---|
| Social Media Manager | 2 |
| Change & Communications Manager (Contract) | Remote - open to candidates based in the US | 1 |
| Communication Manager, Planning and Performance | 1 |
| Communications Director, Reality Labs Products | 1 |
| Communications Manager | 1 |
| Communications Manager 32 | 1 |
| Communications Manager, Engineering & Technology - Contract | 1 |
| Contract Content and Social Media Manager | 1 |
| Corals Communications Director | 1 |
| Corporate Communication Manager | 1 |
| East Region Communications Manager | 1 |
| Entry-Level Remote Social Media Manager at NoGigiddy (20-27 per hour) | 1 |
| External Communications Manager-Life Sciences & Health Care | 1 |
| Financial Communications Manager (Corning, NY, US, 14831) | 1 |
| Global Communications Director, Media & Policy | 1 |
| Head of Individual Markets Communications | 1 |
| Hybrid Internal Communications & Forms Lead | 1 |
| Internal Communications Manager | 1 |
| Manager - Communications Consultancy | 1 |
| Manager, Internal Change Communications | 1 |
| Manager, Social Media | 1 |
| Mission-Focused Social Media Manager | 1 |
| PR & Communications Manager — Global Agency Network | 1 |
| Project Communications Manager N/W Resiliency | 1 |
| Remote Social Media Manager — Creative Brand Builder | 1 |
Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold.