143 lines
4.7 KiB
Markdown
143 lines
4.7 KiB
Markdown
# Market evidence report — communication-manager
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Source: **38 real job ads** (JSearch API, countries: us 38), extracted into the MSSQL evidence store; as of 2026-07-10.
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This report contains extracted, aggregated facts only — no ad text is
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reproduced (copyright / platform terms).
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## Seniority distribution
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| Seniority | Ads | Share |
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|---|---|---|
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| mid | 25 | 66 % |
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| senior | 5 | 13 % |
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| lead | 4 | 11 % |
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| junior | 2 | 5 % |
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| n/a | 2 | 5 % |
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## Tools — full market ranking
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| # | Item | Ads | Share |
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|---|---|---|---|
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| 1 | Microsoft PowerPoint | 6 | 16 % |
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| 2 | Facebook | 5 | 13 % |
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| 3 | Instagram | 5 | 13 % |
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| 4 | Adobe Creative Suite | 3 | 8 % |
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| 5 | Canva | 3 | 8 % |
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| 6 | LinkedIn / LinkedIn Recruiter | 3 | 8 % |
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| 7 | Microsoft Word | 3 | 8 % |
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| 8 | SharePoint | 3 | 8 % |
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## Hard skills — full market ranking
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| # | Item | Ads | Share |
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|---|---|---|---|
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| 1 | content creation | 13 | 34 % |
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| 2 | media relations | 8 | 21 % |
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| 3 | project management | 8 | 21 % |
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| 4 | social media strategy | 7 | 18 % |
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| 5 | data analysis | 6 | 16 % |
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| 6 | stakeholder engagement | 6 | 16 % |
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| 7 | communications strategy | 5 | 13 % |
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| 8 | internal communications | 4 | 11 % |
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| 9 | social media management | 4 | 11 % |
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| 10 | writing | 4 | 11 % |
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| 11 | change management | 3 | 8 % |
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| 12 | content development | 3 | 8 % |
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| 13 | corporate communications | 3 | 8 % |
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| 14 | editing | 3 | 8 % |
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| 15 | photography | 3 | 8 % |
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| 16 | public relations | 3 | 8 % |
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| 17 | strategic communications | 3 | 8 % |
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## Methods — full market ranking
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| # | Item | Ads | Share |
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|---|---|---|---|
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## Responsibilities — full market ranking
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| # | Item | Ads | Share |
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|---|---|---|---|
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| 1 | content creation | 6 | 16 % |
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| 2 | social media management | 4 | 11 % |
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| 3 | communication planning | 3 | 8 % |
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| 4 | content development | 3 | 8 % |
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| 5 | relationship building | 3 | 8 % |
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## Regional breakdown
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> **Corpus note:** 38 relevant ads in total — below the 100-ad target for a fully reliable ranking. Percentages above should be read as indicative.
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### US (us)
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38 ads.
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**Top hard skills:**
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- content creation — 34 % (13 ads)
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- media relations — 21 % (8 ads)
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- project management — 21 % (8 ads)
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- social media strategy — 18 % (7 ads)
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- data analysis — 16 % (6 ads)
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- stakeholder engagement — 16 % (6 ads)
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- communications strategy — 13 % (5 ads)
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- internal communications — 11 % (4 ads)
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- social media management — 11 % (4 ads)
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- writing — 11 % (4 ads)
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**Top tools:**
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- Microsoft PowerPoint — 16 % (6 ads)
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- Facebook — 13 % (5 ads)
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- Instagram — 13 % (5 ads)
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- Adobe Creative Suite — 8 % (3 ads)
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- Canva — 8 % (3 ads)
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- LinkedIn / LinkedIn Recruiter — 8 % (3 ads)
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- Microsoft Word — 8 % (3 ads)
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- SharePoint — 8 % (3 ads)
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- Daybook — 5 % (2 ads)
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- Meltwater — 5 % (2 ads)
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**Seniority:** mid 66 % · senior 13 % · lead 11 % · junior 5 % · n/a 5 %
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### UK (gb)
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**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
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### EU/DACH (de, at, ch, nl)
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**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
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## Job title variants in the market
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| Title | Ads |
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|---|---|
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| Social Media Manager | 2 |
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| Change & Communications Manager (Contract) | Remote - open to candidates based in the US | 1 |
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| Communication Manager, Planning and Performance | 1 |
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| Communications Director, Reality Labs Products | 1 |
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| Communications Manager | 1 |
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| Communications Manager 32 | 1 |
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| Communications Manager, Engineering & Technology - Contract | 1 |
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| Contract Content and Social Media Manager | 1 |
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| Corals Communications Director | 1 |
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| Corporate Communication Manager | 1 |
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| East Region Communications Manager | 1 |
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| Entry-Level Remote Social Media Manager at NoGigiddy (20-27 per hour) | 1 |
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| External Communications Manager-Life Sciences & Health Care | 1 |
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| Financial Communications Manager (Corning, NY, US, 14831) | 1 |
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| Global Communications Director, Media & Policy | 1 |
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| Head of Individual Markets Communications | 1 |
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| Hybrid Internal Communications & Forms Lead | 1 |
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| Internal Communications Manager | 1 |
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| Manager - Communications Consultancy | 1 |
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| Manager, Internal Change Communications | 1 |
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| Manager, Social Media | 1 |
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| Mission-Focused Social Media Manager | 1 |
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| PR & Communications Manager — Global Agency Network | 1 |
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| Project Communications Manager – N/W Resiliency | 1 |
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| Remote Social Media Manager — Creative Brand Builder | 1 |
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Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold.
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