86 lines
3.4 KiB
Markdown
86 lines
3.4 KiB
Markdown
# Competences — communication manager
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Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/cd7b838c-51f6-41ec-9067-bb974c0f991b).
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## Essential
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- **advise on communication strategies** (skill/competence)
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- **advise on public image** (skill/competence)
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- **analyse external factors of companies** (skill/competence)
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- **analyse internal factors of companies** (skill/competence)
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- **apply diplomatic principles** (skill/competence)
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- **apply grammar and spelling rules** (skill/competence)
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- **build trust** (skill/competence)
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- **business communication** (knowledge)
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- **communication principles** (knowledge)
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- **compile content** (skill/competence)
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- **corporate social responsibility** (knowledge)
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- **corporate sustainability** (knowledge)
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- **develop communications strategies** (skill/competence)
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- **develop public relations strategies** (skill/competence)
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- **digital communication and collaboration** (nan)
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- **diplomatic principles** (knowledge)
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- **ethics of sharing work through social media** (knowledge)
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- **forming of public opinion** (knowledge)
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- **grammar** (knowledge)
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- **identify clients' needs** (skill/competence)
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- **integrate strategic foundation in daily performance** (skill/competence)
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- **market research** (knowledge)
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- **office software** (knowledge)
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- **organise participation in local or international events** (skill/competence)
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- **perform public relations** (skill/competence)
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- **prepare presentation material** (skill/competence)
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- **proofread text** (skill/competence)
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- **protect client interests** (skill/competence)
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- **reputation management** (knowledge)
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- **rhetoric** (knowledge)
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- **strategic planning** (knowledge)
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- **use different communication channels** (skill/competence)
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- **use intranet** (skill/competence)
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## Optional
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- advise on public relations (skill/competence)
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- build business relationships (skill/competence)
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- build community relations (skill/competence)
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- build international relations (skill/competence)
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- carry out forum moderation (skill/competence)
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- company policies (knowledge)
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- conduct public presentations (skill/competence)
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- develop professional network (skill/competence)
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- disseminate internal communications (skill/competence)
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- draft press releases (skill/competence)
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- establish communication with foreign cultures (skill/competence)
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- establish relationship with the media (skill/competence)
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- follow the news (skill/competence)
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- give interviews to media (skill/competence)
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- government representation (knowledge)
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- implement marketing strategies (skill/competence)
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- manage online communications (skill/competence)
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- manage visual communications (skill/competence)
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- media and information literacy (knowledge)
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- organise press conferences (skill/competence)
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- psychological concepts (knowledge)
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- public relations (knowledge)
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- share through digital technologies (skill/competence)
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- social media management (knowledge)
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- speak different languages (skill/competence)
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- study communications channels for different employers/contractors (skill/competence)
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- use online tools to collaborate (skill/competence)
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- writing style guides (knowledge)
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<!-- market-evidence -->
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## Market evidence (job-ad analysis, 38 ads, as of 2026-07-10)
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Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
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### Hard skills
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- content creation — **34 %**
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- media relations — **21 %**
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- project management — **21 %**
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- social media strategy — **18 %**
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<!-- market-evidence -->
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