4.2 KiB
name, description
| name | description |
|---|---|
| digital-marketing-manager | Occupational skill for the role 'digital marketing manager' (also: social media specialist, digital marketing specialist, digital marketing and communication professional, web marketing specialist, digital marketing technician). Use when the user asks for typical digital marketing manager work such as: Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.; Develop pricing strategies, balancing firm objectives and customer satisfaction.; Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. |
Digital Marketing Manager
Digital marketing managers are responsible for the elaboration of the company's digital marketing strategy with the goal of improving brand recognition and brand awareness, in line with the company's mission and vision. They oversee the execution of digital marketing and communication strategies involving the use of social media, email marketing, marketing automation, search engine optimisation, online events and online advertisement through data driven methodologies and by measuring and monitoring digital marketing KPIs in order to promptly implement corrective action plan. They manage and interpret competitors and consumers' data and conduct research on market conditions.
Core workflow
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
- Consult with product development personnel on product specifications, such as design, color, or packaging.
- Compile lists describing product or service offerings.
How to use this skill
- Read references/profile.md for the occupation profile and scope.
- Consult references/tasks.md for the full task and activity inventory.
- Check references/skills.md for essential vs. optional competences.
- Check references/tools.md for the software commonly used in this role.
- See references/ai-skills.md — matched external AI agent skills (per-source attribution).
Key competences (essential)
- analyse consumer buying trends
- apply social media marketing
- brand marketing techniques
- company policies
- conduct online competitive analysis
- design brand's online communication plan
- develop digital content
- digital communication and collaboration
- digital marketing techniques
- digital media
- e-commerce systems
- identify new business opportunities
- integrate marketing strategies with the global strategy
- marketing analytics
- mobile marketing
Hot technologies
- Intuit QuickBooks
- IBM SPSS Statistics
- SAS
- The MathWorks MATLAB
- GitHub
- Google Looker Analytics
- Tableau
- Asana
- Slack
- Splunk Enterprise
Hot technologies
Top tools from 37 gated job ads (see references/market.md, as of 2026-07-11):
- google ads — 27 %
- google analytics — 19 %
- adobe creative suite — 14 %
- hubspot — 14 %
- LinkedIn / LinkedIn Recruiter — 11 %
- linkedin campaign manager — 11 %
- wordpress — 11 %
- Adobe Photoshop — 8 %
- canva — 8 %
- google tag manager (gtm) — 8 %
Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/dc97adbe-f807-4ad8-8f3c-c24b3416cdef), ONET 30.3 (11-2021.00). See manifest.json for licensing/attribution.*