5.1 KiB
Market evidence report — digital-marketing-manager
Source: 37 real job ads (JSearch API, countries: us 37), extracted into the MSSQL evidence store; as of 2026-07-11. This report contains extracted, aggregated facts only — no ad text is reproduced (copyright / platform terms).
Seniority distribution
| Seniority | Ads | Share |
|---|---|---|
| mid | 31 | 84 % |
| senior | 3 | 8 % |
| junior | 2 | 5 % |
| lead | 1 | 3 % |
Tools — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | google ads | 10 | 27 % |
| 2 | google analytics | 7 | 19 % |
| 3 | adobe creative suite | 5 | 14 % |
| 4 | hubspot | 5 | 14 % |
| 5 | LinkedIn / LinkedIn Recruiter | 4 | 11 % |
| 6 | linkedin campaign manager | 4 | 11 % |
| 7 | wordpress | 4 | 11 % |
| 8 | Adobe Photoshop | 3 | 8 % |
| 9 | canva | 3 | 8 % |
| 10 | google tag manager (gtm) | 3 | 8 % |
| 11 | hootsuite | 3 | 8 % |
| 12 | 3 | 8 % | |
| 13 | salesforce | 3 | 8 % |
| 14 | tiktok | 3 | 8 % |
Hard skills — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | data analysis | 21 | 57 % |
| 2 | content creation | 14 | 38 % |
| 3 | digital marketing strategy | 9 | 24 % |
| 4 | social media strategy | 8 | 22 % |
| 5 | digital marketing | 7 | 19 % |
| 6 | budget management | 6 | 16 % |
| 7 | campaign management | 6 | 16 % |
| 8 | email marketing | 6 | 16 % |
| 9 | vendor management | 4 | 11 % |
| 10 | campaign execution | 3 | 8 % |
| 11 | copywriting | 3 | 8 % |
| 12 | digital strategy | 3 | 8 % |
| 13 | lead generation | 3 | 8 % |
| 14 | marketing strategy | 3 | 8 % |
| 15 | search engine optimization | 3 | 8 % |
| 16 | social media management | 3 | 8 % |
| 17 | social media marketing | 3 | 8 % |
| 18 | website optimization | 3 | 8 % |
Methods — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | a/b testing | 3 | 8 % |
| 2 | account-based marketing (abm) | 3 | 8 % |
| 3 | content marketing | 3 | 8 % |
Responsibilities — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | content creation | 5 | 14 % |
| 2 | campaign execution | 3 | 8 % |
| 3 | campaign management | 3 | 8 % |
| 4 | content publishing | 3 | 8 % |
| 5 | content scheduling | 3 | 8 % |
| 6 | performance reporting | 3 | 8 % |
| 7 | performance tracking | 3 | 8 % |
Regional breakdown
Corpus note: 37 relevant ads in total — below the 100-ad target for a fully reliable ranking. Percentages above should be read as indicative.
US (us)
37 ads.
Top hard skills:
- data analysis — 57 % (21 ads)
- content creation — 38 % (14 ads)
- digital marketing strategy — 24 % (9 ads)
- social media strategy — 22 % (8 ads)
- digital marketing — 19 % (7 ads)
- budget management — 16 % (6 ads)
- campaign management — 16 % (6 ads)
- email marketing — 16 % (6 ads)
- vendor management — 11 % (4 ads)
- campaign execution — 8 % (3 ads)
Top tools:
- google ads — 27 % (10 ads)
- google analytics — 19 % (7 ads)
- adobe creative suite — 14 % (5 ads)
- hubspot — 14 % (5 ads)
- LinkedIn / LinkedIn Recruiter — 11 % (4 ads)
- linkedin campaign manager — 11 % (4 ads)
- wordpress — 11 % (4 ads)
- Adobe Photoshop — 8 % (3 ads)
- canva — 8 % (3 ads)
- google tag manager (gtm) — 8 % (3 ads)
Seniority: mid 84 % · senior 8 % · junior 5 % · lead 3 %
UK (gb)
Insufficient evidence — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
EU/DACH (de, at, ch, nl)
Insufficient evidence — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
Job title variants in the market
| Title | Ads |
|---|---|
| Digital Marketing Manager | 6 |
| Digital Marketing Manager (Paid) - Capital One Software (Remote) | 2 |
| Social Media Specialist | 2 |
| B2B Digital Marketing Manager — Growth & Automation | 1 |
| Creative Social Media Specialist - Hybrid Theater Impact | 1 |
| Digital Ads and Community Manager | 1 |
| Digital Fundraising Marketing Manager | 1 |
| Digital Marketing & Content Manager | 1 |
| Digital Marketing & Social Media Specialist | 1 |
| Digital Marketing Manager (Marketing and Communications) | 1 |
| Digital Marketing Manager ~ Email, SMS, Paid Search | 1 |
| Digital Marketing Manager- Power BU | 1 |
| Digital Marketing Specialist | 1 |
| Digital Online Marketing Manager | 1 |
| Director, Digital Marketing & Analytics ROI & Innovation Leader | 1 |
| Director, Digital Marketing/Demand Generation | 1 |
| Growth-Focused Digital Marketing Manager (PPC & SEO) | 1 |
| Healthcare Digital Marketing Manager — AI-Driven Growth | 1 |
| Healthcare Digital Marketing Manager AI-Driven Growth | 1 |
| Hybrid DC Social Media Specialist — Creative & Impact | 1 |
| Hybrid Digital Marketing Lead for Enrollment Growth | 1 |
| Manager, Social Media | 1 |
| Marketing and Social Media Specialist | 1 |
| Marketing Manager, Growth and Performance | 1 |
| Senior Digital Marketing Manager | 1 |
Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold.