75 lines
2.8 KiB
Markdown
75 lines
2.8 KiB
Markdown
# Competences — digital marketing manager
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Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/dc97adbe-f807-4ad8-8f3c-c24b3416cdef).
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## Essential
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- **analyse consumer buying trends** (skill/competence)
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- **apply social media marketing** (skill/competence)
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- **brand marketing techniques** (knowledge)
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- **company policies** (knowledge)
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- **conduct online competitive analysis** (skill/competence)
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- **design brand's online communication plan** (skill/competence)
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- **develop digital content** (skill/competence)
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- **digital communication and collaboration** (nan)
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- **digital marketing techniques** (knowledge)
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- **digital media** (knowledge)
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- **e-commerce systems** (knowledge)
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- **identify new business opportunities** (skill/competence)
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- **integrate marketing strategies with the global strategy** (skill/competence)
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- **marketing analytics** (knowledge)
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- **mobile marketing** (knowledge)
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- **neuromarketing techniques** (knowledge)
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- **online ads campaign techniques** (knowledge)
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- **perform business analysis** (skill/competence)
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- **perform customers’ needs analysis** (skill/competence)
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- **perform market research** (skill/competence)
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- **plan digital marketing** (skill/competence)
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- **plan marketing campaigns** (skill/competence)
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- **plan social media marketing campaigns** (skill/competence)
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- **set brand positioning** (skill/competence)
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- **social media management** (knowledge)
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- **social media marketing techniques** (knowledge)
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- **use e-services** (skill/competence)
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- **web analytics** (knowledge)
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- **web strategy assessment** (knowledge)
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## Optional
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- advertising techniques (knowledge)
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- apply customer engagement strategy (skill/competence)
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- carry out event management (skill/competence)
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- conduct search engine optimisation (skill/competence)
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- content marketing strategy (knowledge)
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- creatively use digital technologies (skill/competence)
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- data protection (knowledge)
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- ethics of sharing work through social media (knowledge)
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- execute email marketing (skill/competence)
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- execute marketing plan (skill/competence)
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- implement marketing strategies (skill/competence)
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- interactive media (knowledge)
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- manage staff (skill/competence)
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- pay-per-click (knowledge)
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- perform online data analysis (skill/competence)
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- perform project management (skill/competence)
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- relationship marketing (knowledge)
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- reputation management (knowledge)
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- services marketing (knowledge)
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- stimulate creativity in the team (skill/competence)
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<!-- market-evidence -->
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## Market evidence (job-ad analysis, 37 ads, as of 2026-07-11)
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Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
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### Hard skills
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- data analysis — **57 %**
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- content creation — **38 %**
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- digital marketing strategy — **24 %**
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- social media strategy — **22 %**
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- digital marketing — **19 %**
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<!-- market-evidence -->
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