154 lines
5.1 KiB
Markdown
154 lines
5.1 KiB
Markdown
# Market evidence report — digital-marketing-manager
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Source: **37 real job ads** (JSearch API, countries: us 37), extracted into the MSSQL evidence store; as of 2026-07-11.
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This report contains extracted, aggregated facts only — no ad text is
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reproduced (copyright / platform terms).
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## Seniority distribution
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| Seniority | Ads | Share |
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|---|---|---|
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| mid | 31 | 84 % |
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| senior | 3 | 8 % |
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| junior | 2 | 5 % |
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| lead | 1 | 3 % |
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## Tools — full market ranking
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| # | Item | Ads | Share |
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|---|---|---|---|
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| 1 | google ads | 10 | 27 % |
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| 2 | google analytics | 7 | 19 % |
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| 3 | adobe creative suite | 5 | 14 % |
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| 4 | hubspot | 5 | 14 % |
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| 5 | LinkedIn / LinkedIn Recruiter | 4 | 11 % |
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| 6 | linkedin campaign manager | 4 | 11 % |
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| 7 | wordpress | 4 | 11 % |
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| 8 | Adobe Photoshop | 3 | 8 % |
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| 9 | canva | 3 | 8 % |
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| 10 | google tag manager (gtm) | 3 | 8 % |
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| 11 | hootsuite | 3 | 8 % |
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| 12 | instagram | 3 | 8 % |
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| 13 | salesforce | 3 | 8 % |
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| 14 | tiktok | 3 | 8 % |
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## Hard skills — full market ranking
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| # | Item | Ads | Share |
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|---|---|---|---|
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| 1 | data analysis | 21 | 57 % |
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| 2 | content creation | 14 | 38 % |
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| 3 | digital marketing strategy | 9 | 24 % |
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| 4 | social media strategy | 8 | 22 % |
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| 5 | digital marketing | 7 | 19 % |
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| 6 | budget management | 6 | 16 % |
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| 7 | campaign management | 6 | 16 % |
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| 8 | email marketing | 6 | 16 % |
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| 9 | vendor management | 4 | 11 % |
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| 10 | campaign execution | 3 | 8 % |
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| 11 | copywriting | 3 | 8 % |
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| 12 | digital strategy | 3 | 8 % |
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| 13 | lead generation | 3 | 8 % |
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| 14 | marketing strategy | 3 | 8 % |
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| 15 | search engine optimization | 3 | 8 % |
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| 16 | social media management | 3 | 8 % |
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| 17 | social media marketing | 3 | 8 % |
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| 18 | website optimization | 3 | 8 % |
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## Methods — full market ranking
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| # | Item | Ads | Share |
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| 1 | a/b testing | 3 | 8 % |
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| 2 | account-based marketing (abm) | 3 | 8 % |
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| 3 | content marketing | 3 | 8 % |
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## Responsibilities — full market ranking
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| # | Item | Ads | Share |
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| 1 | content creation | 5 | 14 % |
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| 2 | campaign execution | 3 | 8 % |
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| 3 | campaign management | 3 | 8 % |
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| 4 | content publishing | 3 | 8 % |
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| 5 | content scheduling | 3 | 8 % |
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| 6 | performance reporting | 3 | 8 % |
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| 7 | performance tracking | 3 | 8 % |
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## Regional breakdown
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> **Corpus note:** 37 relevant ads in total — below the 100-ad target for a fully reliable ranking. Percentages above should be read as indicative.
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### US (us)
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37 ads.
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**Top hard skills:**
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- data analysis — 57 % (21 ads)
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- content creation — 38 % (14 ads)
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- digital marketing strategy — 24 % (9 ads)
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- social media strategy — 22 % (8 ads)
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- digital marketing — 19 % (7 ads)
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- budget management — 16 % (6 ads)
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- campaign management — 16 % (6 ads)
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- email marketing — 16 % (6 ads)
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- vendor management — 11 % (4 ads)
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- campaign execution — 8 % (3 ads)
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**Top tools:**
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- google ads — 27 % (10 ads)
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- google analytics — 19 % (7 ads)
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- adobe creative suite — 14 % (5 ads)
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- hubspot — 14 % (5 ads)
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- LinkedIn / LinkedIn Recruiter — 11 % (4 ads)
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- linkedin campaign manager — 11 % (4 ads)
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- wordpress — 11 % (4 ads)
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- Adobe Photoshop — 8 % (3 ads)
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- canva — 8 % (3 ads)
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- google tag manager (gtm) — 8 % (3 ads)
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**Seniority:** mid 84 % · senior 8 % · junior 5 % · lead 3 %
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### UK (gb)
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**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
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### EU/DACH (de, at, ch, nl)
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**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
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## Job title variants in the market
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| Title | Ads |
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| Digital Marketing Manager | 6 |
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| Digital Marketing Manager (Paid) - Capital One Software (Remote) | 2 |
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| Social Media Specialist | 2 |
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| B2B Digital Marketing Manager — Growth & Automation | 1 |
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| Creative Social Media Specialist - Hybrid Theater Impact | 1 |
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| Digital Ads and Community Manager | 1 |
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| Digital Fundraising Marketing Manager | 1 |
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| Digital Marketing & Content Manager | 1 |
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| Digital Marketing & Social Media Specialist | 1 |
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| Digital Marketing Manager (Marketing and Communications) | 1 |
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| Digital Marketing Manager ~ Email, SMS, Paid Search | 1 |
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| Digital Marketing Manager- Power BU | 1 |
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| Digital Marketing Specialist | 1 |
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| Digital Online Marketing Manager | 1 |
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| Director, Digital Marketing & Analytics ROI & Innovation Leader | 1 |
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| Director, Digital Marketing/Demand Generation | 1 |
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| Growth-Focused Digital Marketing Manager (PPC & SEO) | 1 |
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| Healthcare Digital Marketing Manager — AI-Driven Growth | 1 |
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| Healthcare Digital Marketing Manager AI-Driven Growth | 1 |
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| Hybrid DC Social Media Specialist — Creative & Impact | 1 |
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| Hybrid Digital Marketing Lead for Enrollment Growth | 1 |
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| Manager, Social Media | 1 |
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| Marketing and Social Media Specialist | 1 |
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| Marketing Manager, Growth and Performance | 1 |
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| Senior Digital Marketing Manager | 1 |
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Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold.
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