2.8 KiB
2.8 KiB
Competences — digital marketing manager
Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/dc97adbe-f807-4ad8-8f3c-c24b3416cdef).
Essential
- analyse consumer buying trends (skill/competence)
- apply social media marketing (skill/competence)
- brand marketing techniques (knowledge)
- company policies (knowledge)
- conduct online competitive analysis (skill/competence)
- design brand's online communication plan (skill/competence)
- develop digital content (skill/competence)
- digital communication and collaboration (nan)
- digital marketing techniques (knowledge)
- digital media (knowledge)
- e-commerce systems (knowledge)
- identify new business opportunities (skill/competence)
- integrate marketing strategies with the global strategy (skill/competence)
- marketing analytics (knowledge)
- mobile marketing (knowledge)
- neuromarketing techniques (knowledge)
- online ads campaign techniques (knowledge)
- perform business analysis (skill/competence)
- perform customers’ needs analysis (skill/competence)
- perform market research (skill/competence)
- plan digital marketing (skill/competence)
- plan marketing campaigns (skill/competence)
- plan social media marketing campaigns (skill/competence)
- set brand positioning (skill/competence)
- social media management (knowledge)
- social media marketing techniques (knowledge)
- use e-services (skill/competence)
- web analytics (knowledge)
- web strategy assessment (knowledge)
Optional
- advertising techniques (knowledge)
- apply customer engagement strategy (skill/competence)
- carry out event management (skill/competence)
- conduct search engine optimisation (skill/competence)
- content marketing strategy (knowledge)
- creatively use digital technologies (skill/competence)
- data protection (knowledge)
- ethics of sharing work through social media (knowledge)
- execute email marketing (skill/competence)
- execute marketing plan (skill/competence)
- implement marketing strategies (skill/competence)
- interactive media (knowledge)
- manage staff (skill/competence)
- pay-per-click (knowledge)
- perform online data analysis (skill/competence)
- perform project management (skill/competence)
- relationship marketing (knowledge)
- reputation management (knowledge)
- services marketing (knowledge)
- stimulate creativity in the team (skill/competence)
Market evidence (job-ad analysis, 37 ads, as of 2026-07-11)
Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
Hard skills
- data analysis — 57 %
- content creation — 38 %
- digital marketing strategy — 24 %
- social media strategy — 22 %
- digital marketing — 19 %