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# Data provenance — marketing-manager
Where the content of this skill package comes from, counted by
content items (tasks, competences, tools, evidence entries, curated
knowledge). Rendered live by Gitea:
```mermaid
%%{init: {'theme':'base','themeVariables':{'pie1':'#f9a825','pie2':'#1e88e5','pie3':'#ff355e','pie4':'#d97757','pie5':'#8e24aa','pieOuterStrokeWidth':'0px','pieSectionTextColor':'#fff'}}}%%
pie showData
title Content sources — marketing-manager
"ESCO (occupation & competences)" : 110
"O*NET (tasks & tools)" : 194
"Job boards (market evidence)" : 93
"Anthropic official Claude skills" : 8
"External AI skill packs (mapped)" : 141
```
| Source | Items | Share | Files |
|---|---|---|---|
| ESCO (occupation & competences) | 110 | 20.1 % | references/profile.md, references/skills.md |
| O*NET (tasks & tools) | 194 | 35.5 % | references/tasks.md, references/tools.md |
| Job boards (market evidence) | 93 | 17.0 % | references/market.md (full report) + "Market evidence" headline sections |
| Wikipedia & AI expert curation | 0 | 0.0 % | glossary, literature, usecases, intake, quality, evals/ |
| Anthropic official Claude skills | 8 | 1.5 % | references/ai-skills.md, section "anthropics/skills" (official Claude Code skills) |
| External AI skill packs (mapped) | 141 | 25.8 % | references/ai-skills.md (per-source attribution inside) |
| Stack Exchange practitioner Q&A (CC-BY-SA) | 0 | 0.0 % | references/practitioner-qa.md (per-entry attribution inside) |
Licensing: O*NET (USDOL/ETA, CC BY 4.0) · ESCO (© European Union) ·
job-ad evidence via official APIs (JSearch/Adzuna) · Wikipedia content
paraphrased with source URLs — never copied · external AI skills are
linked, not copied (Apache-2.0/MIT/source-available, see ai-skills.md).

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---
name: marketing-manager
description: "Occupational skill for the role 'marketing manager' (also: market manager, sales and marketing manager, marketing director, promotions manager, telemarketing manager, advertising sales manager). Use when the user asks for typical marketing manager work such as: Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.; Develop pricing strategies, balancing firm objectives and customer satisfaction.; Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors."
---
# Marketing Manager
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
## Core workflow
1. Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
2. Develop pricing strategies, balancing firm objectives and customer satisfaction.
3. Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
4. Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
5. Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
6. Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
7. Consult with product development personnel on product specifications, such as design, color, or packaging.
8. Compile lists describing product or service offerings.
## How to use this skill
- Read [references/profile.md](references/profile.md) for the occupation profile and scope.
- Consult [references/tasks.md](references/tasks.md) for the full task and activity inventory.
- Check [references/skills.md](references/skills.md) for essential vs. optional competences.
- Check [references/tools.md](references/tools.md) for the software commonly used in this role.
- See [references/ai-skills.md](references/ai-skills.md) — matched external AI agent skills (per-source attribution).
## Key competences (essential)
- align efforts towards business development
- analyse business plans
- analyse consumer buying trends
- analyse customer service surveys
- analyse external factors of companies
- analyse internal factors of companies
- analyse work-related written reports
- apply strategic thinking
- brand marketing techniques
- channel marketing
- collaborate in the development of marketing strategies
- content marketing strategy
- coordinate marketing plan actions
- corporate social responsibility
- create annual marketing budget
## Hot technologies
- Intuit QuickBooks
- IBM SPSS Statistics
- SAS
- The MathWorks MATLAB
- GitHub
- Google Looker Analytics
- Tableau
- Asana
- Slack
- Splunk Enterprise
<!-- hot-tech -->
## Hot technologies
Top tools from 43 gated job ads (see references/market.md, as of 2026-07-17):
- Microsoft Excel — 12 %
- HubSpot — 7 %
- Salesforce — 7 %
<!-- hot-tech -->
---
*Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/6fcf4638-e7c7-4978-9302-9a7b63a3d57c), O*NET 30.3 (11-2021.00). See manifest.json for licensing/attribution.*

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{
"name": "marketing-manager",
"title": "marketing manager",
"version": "0.1.0",
"layer": "core",
"language": "en",
"generated": "2026-07-07",
"ids": {
"esco_uri": "http://data.europa.eu/esco/occupation/6fcf4638-e7c7-4978-9302-9a7b63a3d57c",
"esco_code": "1221.3.2",
"isco_group": "1221",
"onet_soc": "11-2021.00",
"crosswalk_match": "exactMatch"
},
"sources": [
{
"name": "ESCO",
"version": "1.2.1",
"url": "https://esco.ec.europa.eu/"
},
{
"name": "O*NET",
"version": "30.3",
"url": "https://www.onetcenter.org/",
"license": "CC BY 4.0"
}
],
"attribution": "This package includes information from the O*NET Database (v30.3) by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0. skillfactor is not endorsed by USDOL/ETA. ESCO data (v1.2.1) (c) European Union, used per the ESCO download conditions: https://esco.ec.europa.eu/en/use-esco/download",
"counts": {
"tasks": 20,
"dwas": 19,
"skills_essential": 43,
"skills_optional": 66,
"software": 154
},
"enrichment_ai_skills": {
"generated": "2026-07-14",
"method": "deterministic mapping (ISCO prefix + title/competence keywords)",
"sources": {
"anthropics/skills": {
"repo": "https://github.com/anthropics/skills",
"commit": "f6656c1",
"license": "Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available \u2014 see the LICENSE.txt in the upstream skill folder",
"skills": 5
},
"wshobson/agents": {
"repo": "https://github.com/wshobson/agents",
"commit": "6fd3247",
"license": "MIT (c) Seth Hobson",
"skills": 12
},
"google/skills": {
"repo": "https://github.com/google/skills",
"commit": "b15f327",
"license": "Apache-2.0",
"skills": 8
},
"coreyhaines31/marketingskills": {
"repo": "https://github.com/coreyhaines31/marketingskills",
"commit": "33218ff",
"license": "MIT",
"skills": 12
},
"realkimbarrett/advertising-skills": {
"repo": "https://github.com/realkimbarrett/advertising-skills",
"commit": "45f4a4a",
"license": "no explicit license \u2014 referenced by link only",
"skills": 6
},
"resend/resend-skills": {
"repo": "https://github.com/resend/resend-skills",
"commit": "2caefff",
"license": "MIT",
"skills": 5
},
"davila7/claude-code-templates": {
"repo": "https://github.com/davila7/claude-code-templates",
"commit": "fa79251",
"license": "MIT",
"skills": 5
},
"nexscope-ai/eCommerce-Skills": {
"repo": "https://github.com/nexscope-ai/eCommerce-Skills",
"commit": "56f3288",
"license": "MIT",
"skills": 6
},
"davepoon/buildwithclaude": {
"repo": "https://github.com/davepoon/buildwithclaude",
"commit": "3c94e0c",
"license": "MIT",
"skills": 2
},
"nexu-io/open-design": {
"repo": "https://github.com/nexu-io/open-design",
"commit": "4b66023",
"license": "Apache-2.0",
"skills": 1
},
"wondelai/skills": {
"repo": "https://github.com/wondelai/skills",
"commit": "326b380",
"license": "MIT",
"skills": 1
},
"jeremylongshore/claude-code-plugins-plus-skills": {
"repo": "https://github.com/jeremylongshore/claude-code-plugins-plus-skills",
"commit": "e112938a",
"license": "MIT",
"skills": 2
},
"aaron-he-zhu/aaron-marketing-skills": {
"repo": "https://github.com/aaron-he-zhu/aaron-marketing-skills",
"commit": "b7b0b9f",
"license": "Apache-2.0",
"skills": 1
},
"vibeeval/vibecosystem": {
"repo": "https://github.com/vibeeval/vibecosystem",
"commit": "cea9462",
"license": "MIT",
"skills": 1
},
"infrasity-labs/dev-gtm-claude-skills": {
"repo": "https://github.com/infrasity-labs/dev-gtm-claude-skills",
"commit": "02cfefb",
"license": "MIT",
"skills": 3
},
"nextlevelbuilder/ui-ux-pro-max-skill": {
"repo": "https://github.com/nextlevelbuilder/ui-ux-pro-max-skill",
"commit": "fe3f65e",
"license": "MIT",
"skills": 1
},
"alirezarezvani/claude-skills": {
"repo": "https://github.com/alirezarezvani/claude-skills",
"commit": "0241f43",
"license": "MIT",
"skills": 1
},
"mohitagw15856/pm-claude-skills": {
"repo": "https://github.com/mohitagw15856/pm-claude-skills",
"commit": "876fa30",
"license": "MIT",
"skills": 2
},
"gooseworks-ai/goose-skills": {
"repo": "https://github.com/gooseworks-ai/goose-skills",
"commit": "94ec916",
"license": "no explicit license \u2014 referenced by link only",
"skills": 1
},
"a5c-ai/babysitter": {
"repo": "https://github.com/a5c-ai/babysitter",
"commit": "44a5d58b",
"license": "MIT",
"skills": 2
},
"affaan-m/everything-claude-code": {
"repo": "https://github.com/affaan-m/everything-claude-code",
"commit": "ed38744",
"license": "MIT",
"skills": 1
},
"indranilbanerjee/digital-marketing-pro": {
"repo": "https://github.com/indranilbanerjee/digital-marketing-pro",
"commit": "a3d119c",
"license": "MIT",
"skills": 1
},
"ognjengt/founder-skills": {
"repo": "https://github.com/ognjengt/founder-skills",
"commit": "a45931c",
"license": "MIT",
"skills": 1
}
},
"total_skills": 80,
"tiers": {
"core": 59,
"adjacent": 21
}
},
"provenance": {
"items": {
"esco": 110,
"onet": 194,
"jobads": 93,
"wiki_ai": 0,
"anthropic": 8,
"ai_skills": 141,
"stackx": 0
},
"share_percent": {
"esco": 20.1,
"onet": 35.5,
"jobads": 17.0,
"wiki_ai": 0.0,
"anthropic": 1.5,
"ai_skills": 25.8,
"stackx": 0.0
},
"method": "content items per source category"
},
"collar": "white",
"computer_work": true
}

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# External AI agent skills — marketing-manager
Proven, publicly available AI agent skills mapped to this occupation.
Nothing is copied from the sources: every entry is a name, a one-line
summary and a link to the upstream skill package. Each section names
its source repository, commit, license and retrieval date.
**Tiers:** `core` = the skill directly exercises a top market hard
skill, tool or method (from gated job-ad evidence) or an essential
ESCO competence of this occupation; `adjacent` =
plausibly useful, secondary. Entries are capped at 12 per source
and 80 in total per occupation (core first,
strongest matches survive); everything beyond the caps is excluded
and logged in the pipeline audit trail, not in this package.
_Matched deterministically (ISCO group + title/competence keywords,
tiered against market evidence + ESCO essentials) by
`pipeline/p5_enrich_ai_skills.py` on 2026-07-14._
## Source: anthropics/skills
- Repository: [https://github.com/anthropics/skills](https://github.com/anthropics/skills) (commit `f6656c1`, retrieved 2026-07-14)
- License: Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available — see the LICENSE.txt in the upstream skill folder
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `brand-guidelines` | adjacent | Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply. | [source](https://github.com/anthropics/skills/tree/main/skills/brand-guidelines) |
| `docx` | adjacent | Use this skill whenever the user wants to create, read, edit, or manipulate Word documents (.docx files) or Word templates (.dotx files). Triggers include: any mention of 'Word doc', 'word document', '.docx', '.dotx', or requests to … | [source](https://github.com/anthropics/skills/tree/main/skills/docx) |
| `pdf` | adjacent | Use this skill whenever the user wants to do anything with PDF files. This includes reading or extracting text/tables from PDFs, combining or merging multiple PDFs into one, splitting PDFs apart, rotating pages, adding watermarks, creating … | [source](https://github.com/anthropics/skills/tree/main/skills/pdf) |
| `pptx` | adjacent | Use this skill any time a .pptx or .potx file is involved in any way — as input, output, or both. This includes: creating slide decks, pitch decks, or presentations; reading, parsing, or extracting text from any .pptx or .potx file (even … | [source](https://github.com/anthropics/skills/tree/main/skills/pptx) |
| `slack-gif-creator` | adjacent | Knowledge and utilities for creating animated GIFs optimized for Slack. Provides constraints, validation tools, and animation concepts. Use when users request animated GIFs for Slack like "make me a GIF of X doing Y for Slack. | [source](https://github.com/anthropics/skills/tree/main/skills/slack-gif-creator) |
## Source: wshobson/agents
- Repository: [https://github.com/wshobson/agents](https://github.com/wshobson/agents) (commit `6fd3247`, retrieved 2026-07-14)
- License: MIT (c) Seth Hobson
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `content-marketer (agent)` | core | Elite content marketing strategist specializing in AI-powered content creation, omnichannel distribution, SEO optimization, and data-driven performance marketing. Masters modern content tools, social media automation, and conversion … | [source](https://github.com/wshobson/agents/tree/main/plugins/content-marketing/agents/content-marketer.md) |
| `seo-content-planner (agent)` | core | Creates comprehensive content outlines and topic clusters for SEO. Plans content calendars and identifies topic gaps. Use PROACTIVELY for content strategy and planning. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-planner.md) |
| `seo-cannibalization-detector (agent)` | core | Analyzes multiple provided pages to identify keyword overlap and potential cannibalization issues. Suggests differentiation strategies. Use PROACTIVELY when reviewing similar content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-cannibalization-detector.md) |
| `search-specialist (agent)` | core | Expert web researcher using advanced search techniques and synthesis. Masters search operators, result filtering, and multi-source verification. Handles competitive analysis and fact-checking. Use PROACTIVELY for deep research, information … | [source](https://github.com/wshobson/agents/tree/main/plugins/content-marketing/agents/search-specialist.md) |
| `seo-content-writer (agent)` | core | Writes SEO-optimized content based on provided keywords and topic briefs. Creates engaging, comprehensive content following best practices. Use PROACTIVELY for content creation tasks. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-writer.md) |
| `social-publishing` | core | Schedule and publish social media posts across 13 platforms (X, LinkedIn, Instagram, Facebook Pages, TikTok, Discord, Telegram, YouTube, Reddit, WordPress, Pinterest) via the SocialClaw API. Use when the user wants to publish, schedule, or … | [source](https://github.com/wshobson/agents/tree/main/plugins/social-publishing/skills/social-publishing) |
| `seo-keyword-strategist (agent)` | adjacent | Analyzes keyword usage in provided content, calculates density, suggests semantic variations and LSI keywords based on the topic. Prevents over-optimization. Use PROACTIVELY for content optimization. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-keyword-strategist.md) |
| `seo-content-auditor (agent)` | adjacent | Analyzes provided content for quality, E-E-A-T signals, and SEO best practices. Scores content and provides improvement recommendations based on established guidelines. Use PROACTIVELY for content review. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-auditor.md) |
| `seo-meta-optimizer (agent)` | adjacent | Creates optimized meta titles, descriptions, and URL suggestions based on character limits and best practices. Generates compelling, keyword-rich metadata. Use PROACTIVELY for new content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-meta-optimizer.md) |
| `seo-snippet-hunter (agent)` | adjacent | Formats content to be eligible for featured snippets and SERP features. Creates snippet-optimized content blocks based on best practices. Use PROACTIVELY for question-based content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-snippet-hunter.md) |
| `seo-structure-architect (agent)` | adjacent | Analyzes and optimizes content structure including header hierarchy, suggests schema markup, and internal linking opportunities. Creates search-friendly content organization. Use PROACTIVELY for content structuring. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-structure-architect.md) |
| `team-collaboration-dx-optimizer (agent)` | adjacent | Developer Experience specialist. Improves tooling, setup, and workflows. Use PROACTIVELY when setting up new projects, after team feedback, or when development friction is noticed. | [source](https://github.com/wshobson/agents/tree/main/plugins/team-collaboration/agents/dx-optimizer.md) |
## Source: realkimbarrett/advertising-skills
- Repository: [https://github.com/realkimbarrett/advertising-skills](https://github.com/realkimbarrett/advertising-skills) (commit `45f4a4a`, retrieved 2026-07-14)
- License: no explicit license — referenced by link only
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `full-funnel-campaign-orchestrator` | core | Coordinate all skills to build a complete advertising campaign. Trigger on "build a campaign", "full funnel", "ads + funnel". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/orchestrators/full-funnel-campaign-orchestrator) |
| `ad-angle-multiplier` | core | Expand a core idea into multiple distinct ad angles. Trigger on "more ads", "creative testing", "scale campaigns". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/ad-angle-multiplier) |
| `performance-diagnosis` | adjacent | Diagnose why campaigns are underperforming. Trigger on "low performance", "high CPL", "bad ads". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/performance-diagnosis) |
| `scroll-stopping-creative` | adjacent | Create ad concepts that stop attention in the first 3 seconds. Trigger on "ad creative", "thumbstopper", "video ideas". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/scroll-stopping-creative) |
| `conversion-path-builder` | adjacent | Design the optimal funnel from click to conversion. Trigger on "funnel", "conversion path", "booked calls". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/conversion-path-builder) |
| `mechanism-builder` | adjacent | Use when you need to explain why your solution works and others failed. Trigger on "unique mechanism", "why this works", "different angle", "positioning". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/copy-chief/mechanism-builder) |
## Source: a5c-ai/babysitter
- Repository: [https://github.com/a5c-ai/babysitter](https://github.com/a5c-ai/babysitter) (commit `44a5d58b`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `crm-integration` | core | CRM data synchronization and lead management across marketing and sales platforms | [source](https://github.com/a5c-ai/babysitter/tree/44a5d58b/library/specializations/domains/business/digital-marketing/skills/crm-integration) |
| `marketing-automation` | core | Build and manage marketing automation workflows — lead nurturing, email sequences, CRM integration, and multi-channel campaign orchestration. | [source](https://github.com/a5c-ai/babysitter/tree/44a5d58b/library/specializations/domains/business/digital-marketing/skills/marketing-automation) |
## Source: aaron-he-zhu/aaron-marketing-skills
- Repository: [https://github.com/aaron-he-zhu/aaron-marketing-skills](https://github.com/aaron-he-zhu/aaron-marketing-skills) (commit `b7b0b9f`, retrieved 2026-07-14)
- License: Apache-2.0
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `competitor-tracker` | core | Use when the user asks to "track competitor influencer marketing", "see who my rivals partner with", or "benchmark my influencer program"; produces a competitor partnership roster, campaign and content-strategy breakdown, performance … | [source](https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/b7b0b9f/influencer/plan/competitor-tracker) |
## Source: affaan-m/everything-claude-code
- Repository: [https://github.com/affaan-m/everything-claude-code](https://github.com/affaan-m/everything-claude-code) (commit `ed38744`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `marketing-campaign` | core | End-to-end marketing campaign planning and execution. Covers audience research, positioning, campaign angle definition, landing page copy, email sequences, social posts, ad copy, short-form video scripts, and content calendars. Use as the … | [source](https://github.com/affaan-m/everything-claude-code/tree/ed38744/skills/marketing-campaign) |
## Source: alirezarezvani/claude-skills
- Repository: [https://github.com/alirezarezvani/claude-skills](https://github.com/alirezarezvani/claude-skills) (commit `0241f43`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `cmo-advisor` | core | Marketing leadership for scaling companies. Brand positioning, growth model design, marketing budget allocation, and marketing org design. Use when designing brand strategy, selecting growth models (PLG vs sales-led vs community-led), … | [source](https://github.com/alirezarezvani/claude-skills/tree/0241f43/c-level-advisor/skills/cmo-advisor) |
## Source: davepoon/buildwithclaude
- Repository: [https://github.com/davepoon/buildwithclaude](https://github.com/davepoon/buildwithclaude) (commit `3c94e0c`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `lead-research-assistant` | core | Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals. | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/all-skills/skills/lead-research-assistant) |
| `ops-gtm` | core | Go-to-market strategy planner. Generates a complete GTM plan across paid, unpaid, marketing, sales, and AI-automation channels for any project — and hands executable campaigns off to /marketing. | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/claude-ops/skills/ops-gtm) |
## Source: davila7/claude-code-templates
- Repository: [https://github.com/davila7/claude-code-templates](https://github.com/davila7/claude-code-templates) (commit `fa79251`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `executing-marketing-campaigns` | core | Plans, creates, and optimizes marketing campaigns including content strategy, social media, email, and analytics. Helps develop go-to-market strategies, campaign messaging, and performance measurement. | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/creative-design/executing-marketing-campaigns) |
| `lead-research-assistant` | core | Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals. | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/lead-research-assistant) |
| `free-tool-strategy` | core | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," … | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/free-tool-strategy) |
| `marketing-strategy-pmm` | core | Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when … | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/marketing-strategy-pmm) |
| `marketing-demand-acquisition` | core | Multi-channel demand generation, paid media optimization, SEO strategy, and partnership programs for Series A+ startups. Includes CAC calculator, channel playbooks, HubSpot integration, and international expansion tactics. Use when … | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/marketing-demand-acquisition) |
## Source: gooseworks-ai/goose-skills
- Repository: [https://github.com/gooseworks-ai/goose-skills](https://github.com/gooseworks-ai/goose-skills) (commit `94ec916`, retrieved 2026-07-14)
- License: no explicit license — referenced by link only
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `campaign-brief-generator` | core | Generate a complete marketing campaign brief from a launch goal, ICP, and product context. Pure reasoning skill. Outputs channel plan, messaging angles, content types, timeline, and success metrics. Designed for seed/Series A founders and … | [source](https://github.com/gooseworks-ai/goose-skills/tree/94ec916/skills/content/composites/campaign-brief-generator) |
## Source: indranilbanerjee/digital-marketing-pro
- Repository: [https://github.com/indranilbanerjee/digital-marketing-pro](https://github.com/indranilbanerjee/digital-marketing-pro) (commit `a3d119c`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `analytics-insights` | core | Analyze marketing performance. Use when: KPI frameworks, attribution modeling, anomaly investigation, measurement strategy. | [source](https://github.com/indranilbanerjee/digital-marketing-pro/tree/a3d119c/skills/analytics-insights) |
## Source: infrasity-labs/dev-gtm-claude-skills
- Repository: [https://github.com/infrasity-labs/dev-gtm-claude-skills](https://github.com/infrasity-labs/dev-gtm-claude-skills) (commit `02cfefb`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `brand` | core | Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides. | [source](https://github.com/infrasity-labs/dev-gtm-claude-skills/tree/02cfefb/.claude/skills/brand) |
| `community-marketing` | core | Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase … | [source](https://github.com/infrasity-labs/dev-gtm-claude-skills/tree/02cfefb/.claude/skills/community-marketing) |
| `free-tools` | core | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," … | [source](https://github.com/infrasity-labs/dev-gtm-claude-skills/tree/02cfefb/.claude/skills/free-tools) |
## Source: jeremylongshore/claude-code-plugins-plus-skills
- Repository: [https://github.com/jeremylongshore/claude-code-plugins-plus-skills](https://github.com/jeremylongshore/claude-code-plugins-plus-skills) (commit `e112938a`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `one-page-marketing` | core | Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "marketing strategy", "target market", "USP", "lead nurture", "customer lifetime value", "PVP … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/business-tools/wondelai-one-page-marketing) |
| `find-marketing-agency` | core | Use whenever the user wants to find, shortlist, vet, or enrich US marketing agencies — including branding, content marketing, PPC/paid media, social media, email marketing, performance/demand-gen, video production, and full-service digital … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/mcp/servicegraph/skills/find-marketing-agency) |
## Source: mohitagw15856/pm-claude-skills
- Repository: [https://github.com/mohitagw15856/pm-claude-skills](https://github.com/mohitagw15856/pm-claude-skills) (commit `876fa30`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `marketing-funnel-plan` | core | Plan a full-funnel marketing strategy from awareness to retention. Use when asked to build a marketing funnel, map the customer journey to tactics, plan demand generation, or diagnose where a funnel leaks. Produces a funnel plan — stage … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-growth/skills/marketing-funnel-plan) |
| `paid-acquisition-plan` | core | Plan a paid acquisition / performance marketing program with unit economics that work. Use when asked to plan paid media, allocate an ad budget across channels, set CAC/LTV targets, or structure a creative-testing program. Produces a paid … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-growth/skills/paid-acquisition-plan) |
## Source: nexscope-ai/eCommerce-Skills
- Repository: [https://github.com/nexscope-ai/eCommerce-Skills](https://github.com/nexscope-ai/eCommerce-Skills) (commit `56f3288`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `ecommerce-marketing-strategy-builder` | core | Full-stack e-commerce marketing strategy builder. Analyzes your product, market, and competitors, then builds a complete omnichannel marketing plan covering paid ads, SEO, email/SMS, content marketing, social media, influencer … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-marketing-strategy-builder) |
| `ecommerce-business-plan` | core | Create a comprehensive e-commerce business plan. Market analysis, financial projections, marketing strategy, operations planning, and milestone roadmap for new or growing e-commerce businesses. | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-business-plan) |
| `shopify-marketing` | core | Comprehensive Shopify marketing strategy and execution. SEO optimization, email marketing automation, paid advertising management, conversion rate optimization, and customer retention strategies specifically for DTC Shopify brands. Use … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/shopify-marketing) |
| `tiktok-influencer-marketing` | core | TikTok creator campaigns and influencer marketing strategy. Creator discovery, outreach, ROI tracking, UGC strategy, and campaign management. Use when the user asks about TikTok influencer marketing, creator campaigns, influencer outreach, … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/tiktok-influencer-marketing) |
| `ecommerce-social-media-marketing` | core | Social media marketing strategy for ecommerce brands. Content calendar planning, platform-specific strategies, social commerce optimization, influencer collaboration, and community building. Use when the user asks about social media … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-social-media-marketing) |
| `ecommerce-content-marketing` | core | E-commerce content marketing strategy planner. Generates content calendars, topic ideas, and platform-specific strategies by analyzing customer reviews, trends, competitor content, and SEO opportunities. Two modes: (A) Build — create a … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-content-marketing) |
## Source: nextlevelbuilder/ui-ux-pro-max-skill
- Repository: [https://github.com/nextlevelbuilder/ui-ux-pro-max-skill](https://github.com/nextlevelbuilder/ui-ux-pro-max-skill) (commit `fe3f65e`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `brand` | core | Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides. | [source](https://github.com/nextlevelbuilder/ui-ux-pro-max-skill/tree/fe3f65e/.claude/skills/brand) |
## Source: nexu-io/open-design
- Repository: [https://github.com/nexu-io/open-design](https://github.com/nexu-io/open-design) (commit `4b66023`, retrieved 2026-07-14)
- License: Apache-2.0
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `magazine-web-ppt` | core | For marketing and gtm work: bind launches, campaigns, events, and brand plans to growth and pipeline outcomes. Built around the core query "annual-marketing-plan", with GTM strategy lead judgment, buyer-ready proof, and this outcome: … | [source](https://github.com/nexu-io/open-design/tree/4b66023/design-templates/guizang-ppt) |
## Source: ognjengt/founder-skills
- Repository: [https://github.com/ognjengt/founder-skills](https://github.com/ognjengt/founder-skills) (commit `a45931c`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `brand-copywriter` | core | Writes marketing copy using proven copywriting frameworks. Use when user needs copy for ads (Facebook, Instagram, TikTok, YouTube), landing pages, sales pages, email sequences, LinkedIn posts, product descriptions, or any marketing content. | [source](https://github.com/ognjengt/founder-skills/tree/a45931c/skills/brand-copywriter) |
## Source: vibeeval/vibecosystem
- Repository: [https://github.com/vibeeval/vibecosystem](https://github.com/vibeeval/vibecosystem) (commit `cea9462`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `content-strategy` | core | Content marketing strategy - content audit, editorial calendar, SEO optimization, content funnel (TOFU/MOFU/BOFU), performance metrics, developer content, social media planning | [source](https://github.com/vibeeval/vibecosystem/tree/cea9462/skills/content-strategy) |
## Source: wondelai/skills
- Repository: [https://github.com/wondelai/skills](https://github.com/wondelai/skills) (commit `326b380`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `one-page-marketing` | core | Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "marketing strategy", "target market", "USP", "lead nurture", "customer lifetime value", "PVP … | [source](https://github.com/wondelai/skills/tree/326b380/one-page-marketing) |
## Source: google/skills
- Repository: [https://github.com/google/skills](https://github.com/google/skills) (commit `b15f327`, retrieved 2026-07-14)
- License: Apache-2.0
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `google-mobile-ads-banner` | core | Provides instructions to implement, integrate, or configure Google Mobile Ads (GMA) banner ads in Android and iOS mobile applications. Use when the task involves setting up banner ads in a mobile application. | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-banner) |
| `google-ads-api-quickstart` | core | Guides developers through Google Ads API quickstart: credential setup, choosing from 6 client libraries/REST, configuring environments, and running a "retrieve campaigns" script. Troubleshoots common setup errors: USER_PERMISSION_DENIED, … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-ads-api/google-ads-api-quickstart) |
| `google-mobile-ads-get-started` | core | Provides instructions for integrating the Google Mobile Ads (GMA) SDK. Use this skill when the user wants to get started with, install, integrate, set up, or configure the SDK for AdMob or Ad Manager, GMA Next-Gen SDK or mobile ads … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-get-started) |
| `google-mobile-ads-android-migrate-to-next-gen` | core | Migrates Android applications from the old, legacy Google Mobile Ads (GMA) SDK (com.google.android.gms:play-services-ads) to the new GMA Next-Gen SDK (com.google.android.libraries.ads.mobile.sdk:ads-mobile-sdk). Provides comprehensive … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-android-migrate-to-next-gen) |
| `google-ads-api-mcp-setup` | core | Guides developers through downloading, configuring, and installing the official open-source Google Ads MCP Server. Use this skill when a user wants to connect their AI assistant (such as Gemini, Claude Code, or Cursor) to their Google Ads … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-ads-api/google-ads-api-mcp-setup) |
| `google-mobile-ads-interstitial` | core | Provides instructions for implementing, integrating, or configuring Google Mobile Ads (GMA) SDK interstitial ads in Android and iOS mobile applications. Use this skill when the task involves setting up interstitial ads. Don't use for … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-interstitial) |
| `google-mobile-ads-rewarded` | core | Provides instructions for implementing, integrating, or configuring Google Mobile Ads (GMA) SDK rewarded ads in Android or iOS mobile applications. Use this skill when the task involves setting up rewarded ads. Don't use for "rewarded … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-rewarded) |
| `workload-manager-basics` | adjacent | Use this skill to manage Google Cloud Workload Manager evaluations, rules, scanned resources, and validation results by using public client libraries and the REST API. Use when you need to inspect workload best-practice rules, create and … | [source](https://github.com/google/skills/tree/b15f327/skills/cloud/workload-manager-basics) |
## Source: coreyhaines31/marketingskills
- Repository: [https://github.com/coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills) (commit `33218ff`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `community-marketing` | core | Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/community-marketing) |
| `free-tools` | core | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/free-tools) |
| `marketing-ideas` | core | When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/marketing-ideas) |
| `marketing-plan` | core | When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/marketing-plan) |
| `revops` | core | When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/revops) |
| `co-marketing` | core | When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/co-marketing) |
| `image` | core | When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets. Also use when the user mentions 'AI image generation,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/image) |
| `sms` | core | When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions "SMS marketing," … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/sms) |
| `copy-editing` | core | When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/copy-editing) |
| `copywriting` | core | When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/copywriting) |
| `marketing-psychology` | core | When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/marketing-psychology) |
| `product-marketing` | core | When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/product-marketing) |
## Source: resend/resend-skills
- Repository: [https://github.com/resend/resend-skills](https://github.com/resend/resend-skills) (commit `2caefff`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `agent-email-inbox` | adjacent | Use when building any system where email content triggers actions — AI agent inboxes, automated support handlers, email-to-task pipelines, or any workflow processing untrusted inbound email. Always use this skill when the user wants to … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/agent-email-inbox) |
| `resend-cli` | adjacent | Operate the Resend platform from the terminal — send emails (including React Email .tsx templates via --react-email), manage domains, contacts, broadcasts, templates, webhooks, API keys, logs, automations, and events via the `resend` CLI. … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/resend-cli) |
| `resend` | adjacent | Use when working with the Resend email API — sending transactional emails (single or batch), receiving inbound emails via webhooks, managing email templates, tracking delivery events, managing domains, contacts, broadcasts, webhooks, API … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/resend) |
| `email-best-practices` | adjacent | Use when building email features, emails going to spam, high bounce rates, setting up SPF/DKIM/DMARC authentication, implementing email capture, ensuring compliance (CAN-SPAM, GDPR, CASL), handling webhooks, retry logic, making emails … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/email-best-practices) |
| `react-email` | adjacent | Use when building HTML email templates with React components, adding a visual email editor to an application using the React Email visual editor, rendering emails to HTML, or sending emails with Resend. Covers welcome emails, password … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/react-email) |

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# Berufsbild (Deutschland) — Content-Marketing-Manager/in
> **Quelle:** BERUFENET, Bundesagentur für Arbeit — Beruf-ID 142138,
> KldB 2010: B 92113 · via öffentliche BERUFENET-API,
> abgerufen 2026-07-12. Automatisches Label-Matching
> (Score 0.67); Inhalte paraphrasiert/gekürzt, Volltext beim
> Original: https://web.arbeitsagentur.de/berufenet/beruf/142138
## Aufgaben und Tätigkeiten kompakt
Content-Marketing-Manager und -Managerinnen entwickeln zielgruppenspezifische Marketingstrategien, um Inhalte zu vermarkten und die Kundschaft nachhaltig zu motivieren, Produkte oder Dienstleistungen zu kaufen. Sie stellen nützliche Informationen bereit, indem sie passende Inhalte, Formate und Kanäle auswählen. Sie analysieren Markttrends und planen, wie Texte, Bilder und Videos produziert, publiziert und z.B. über Social Media verteilt werden sollen. Durch hochwertiges Auch: Scrollytelling, Multimedia-Reportagen
Digitale, thematisch fokussierte Erzählform, die Texte, Audio-, Grafik-, Video-, Daten- und Bildelemente ineinander verwebt. Oft werden die Leser/innen auch interaktiv über Umfragen oder Quizze einbezogen. Storytelling findet vor allem für journalistische Beiträge und die Vermarktung von Produkten und Dienstleistungen Verwendung.
" name="Digitales Storytelling">Storytelling auf verschiedenen Marketingkanälen wecken Content-Marketing-Manager und -Managerinnen das Interesse potenzieller Kundschaft und fördern langfristige Kundenbindungen. Dabei nutzen sie datenbasierte Analysen, Gesamtheit aller Maßnahmen, die darauf abzielen, dass Webseiten in den organischen Suchergebnisseiten von Suchmaschinen auf höheren Plätzen ranken und dadurch auch öfter besucht werden.
" name="Suchmaschinenoptimierung (SEO)">SEO-Strategien und Performance-Tracking-Tools, um Inhalte kontinuierlich zu optimieren und die Reichweite zu erhöhen. Sie koordinieren die Aufgaben der Content Creator sowie Kooperationen und stimmen sich mit Kunden und Kundinnen über bezahlte Werbeanzeigen ab.
## Tätigkeitsbezeichnungen
Content-Marketing-Manager/in
Berufsbezeichnung in englischer SpracheContent Marketing Manager
## Die Tätigkeit im Überblick
Content-Marketing-Manager und -Managerinnen entwickeln zielgruppenspezifische Marketingstrategien, um nützliche Inhalte zu erstellen und strategisch zu verbreiten.
## Trends
Marketing im MetaversumIm Zuge der Digitalisierung eröffen sich immer mehr Möglichkeiten für das Marketing. Ein besonderes Beispiel ist das Digitaler Raum, der verschiedene Services und Handlungsräume des Internets zu einer virtuellen Parallelwelt vereint; Menschen können in Form von dreidimensionalen Avataren miteinander interagieren und z.B. in Echtzeit an Ereignissen teilnehmen
" name="Metaversum">Metaversum. Es ermöglicht den persönlichen Kontakt im virtuellen Raum. Ein intimerer Kommunikations- und Werbestil schafft eine engere Beziehung zwischen Unternehmen und Kundschaft. Im Metaversum können z.B. eigene virtuelle Räume geschaffen oder Online-Messen veranstaltet werden. Diese bieten den Besuchern und Besucherinnen ein authentisches Einkaufserlebnis. Fach- und Führungskräfte im Bereich Marketing werden sich mit den Einsatzmöglichkeiten des Metaversums auseinandersetzen.
Brand- und werteorientiertes Marketing mit KI-ToolsDie Markenidentität eines Unternehmens steht beim brand- und werteorientierten Marketing im Mittelpunkt. Dabei soll v.a. die Identifikation mit den Werten eines Unternehmens (Etablierung einer Marke (englisch: Brand) durch gezielte (Online-)Marketingmaßnahmen; Ziel ist, dass sich die Marke durch ihr Alleinstellungsmerkmal zum Aushängeschild des Unternehmens entwickelt und zur Bindung der Kundschaft beiträgt
" name="Branding">Branding) die Kunden und Kundinnen binden und zum Kauf anregen. Fachkräfte nutzen dazu z.B. gebrandete Podcasts, die den Nutzenden Inhalte bieten und gleichzeitig für Produkte werben, oder sie bauen eine sog. Brand-Community auf. Mit Künstlicher Intelligenz (KI) können z.B. Influencer und Influencerinnen für Werbe-Kooperationen aufgespürt oder der Ruf des Unternehmens im Blick behalten werden (sog. Brand Awareness). Fachkräfte im Bereich Marketing werden sich mit diesen neuen Strategien vertraut machen, um wettbewerbsfähig zu bleiben.
Virales Marketing mit Augmented-Reality-FilternComputergestützte Erweiterung der Realitätswahrnehmung durch die Einblendung von virtuellen Objekten in die reale Umgebung. Per App können individuell gestaltete oder zusammengestellte Produkte im realen Kontext betrachtet und so zum Beispiel Möglichkeiten der Raumausstattung dargestellt oder die Fertigstellung von Bauprojekten visualisiert werden. Mit der Visualisierung können Kauf- oder Projektentscheidungen unterstützt werden.
" name="Augmented-Reality-Visualisierung">Augmented-Reality-Filter (virtuelle Masken) gewinnen auf Social-Med
## Aufgaben und Tätigkeiten im Einzelnen
Strategien entwickeln und steuern, um zielgruppenspezifische und nützliche Inhalte zu erstellen
Texte, Bilder und Videos planen und produzieren; koordinieren, wie Inhalte publiziert und verteilt werden, z.B. in Onlineshops
Content inhaltlich darauf fokussieren, die Kunden/Kundinnen gleichzeitig zu informieren, zu unterhalten und Vertrauen aufzubauen
Kampagnen konzipieren und steuern, um die Markenbekanntheit zu steigern
durch Auch: Scrollytelling, Multimedia-Reportagen
Digitale, thematisch fokussierte Erzählform, die Texte, Audio-, Grafik-, Video-, Daten- und Bildelemente ineinander verwebt. Oft werden die Leser/innen auch interaktiv über Umfragen oder Quizze einbezogen. Storytelling findet vor allem für journalistische Beiträge und die Vermarktung von Produkten und Dienstleistungen Verwendung.
" name="Digitales Storytelling">Storytelling das Interesse potenzieller Kundschaft wecken und langfristige Kundenbindung fördern
verschiedene Marketingkanäle erschließen, z.B. Blogs, Newsletter, Social Media
datenbasierte Analysen, Gesamtheit aller Maßnahmen, die darauf abzielen, dass Webseiten in den organischen Suchergebnisseiten von Suchmaschinen auf höheren Plätzen ranken und dadurch auch öfter besucht werden.
" name="Suchmaschinenoptimierung (SEO)">SEO-Strategien und Performance-Tracking-Tools einsetzen, um die Inhalte anhand von Daten und Trends zu optimieren
mit Abteilungen wie Vertrieb, Produktentwicklung und PR für konsistente Markenkommunikation zusammenarbeiten
sich über neue Konzepte, Trends und Entwicklungen im Onlinemarketing auf dem neusten Stand halten
## Arbeitsbereiche/Branchen
Content-Marketing-Manager und -Managerinnen finden Beschäftigung
in Marketingagenturen
in Marketingabteilungen von Firmen nahezu aller Wirtschaftsbereiche

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# Market evidence report — marketing-manager
Source: **43 real job ads** (JSearch API, countries: us 43), extracted into the MSSQL evidence store; as of 2026-07-17.
This report contains extracted, aggregated facts only — no ad text is
reproduced (copyright / platform terms).
## Seniority distribution
| Seniority | Ads | Share |
|---|---|---|
| mid | 25 | 58 % |
| senior | 14 | 33 % |
| lead | 4 | 9 % |
## Tools — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | Microsoft Excel | 5 | 12 % |
| 2 | HubSpot | 3 | 7 % |
| 3 | Salesforce | 3 | 7 % |
## Hard skills — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | data analysis | 18 | 42 % |
| 2 | marketing strategy | 15 | 35 % |
| 3 | content creation | 8 | 19 % |
| 4 | budget management | 7 | 16 % |
| 5 | project management | 7 | 16 % |
| 6 | campaign management | 6 | 14 % |
| 7 | digital marketing | 6 | 14 % |
| 8 | lead generation | 6 | 14 % |
| 9 | market research | 5 | 12 % |
| 10 | brand management | 4 | 9 % |
| 11 | campaign optimization | 4 | 9 % |
| 12 | demand generation | 4 | 9 % |
| 13 | market analysis | 4 | 9 % |
| 14 | performance analysis | 4 | 9 % |
| 15 | product marketing | 4 | 9 % |
| 16 | account-based marketing | 3 | 7 % |
| 17 | business development | 3 | 7 % |
| 18 | competitive intelligence | 3 | 7 % |
| 19 | email marketing | 3 | 7 % |
| 20 | go-to-market strategy | 3 | 7 % |
| 21 | seo | 3 | 7 % |
| 22 | strategic planning | 3 | 7 % |
| 23 | vendor management | 3 | 7 % |
## Methods — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | marketing automation | 4 | 9 % |
| 2 | account-based marketing (ABM) | 3 | 7 % |
| 3 | pipeline development | 3 | 7 % |
## Responsibilities — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | team leadership | 6 | 14 % |
| 2 | campaign execution | 5 | 12 % |
| 3 | sales enablement | 4 | 9 % |
| 4 | campaign development | 3 | 7 % |
| 5 | campaign tracking | 3 | 7 % |
| 6 | event execution | 3 | 7 % |
| 7 | performance tracking | 3 | 7 % |
## Regional breakdown
> **Corpus note:** 43 relevant ads in total — below the 100-ad target for a fully reliable ranking. Percentages above should be read as indicative.
### US (us)
43 ads.
**Top hard skills:**
- data analysis — 42 % (18 ads)
- marketing strategy — 35 % (15 ads)
- content creation — 19 % (8 ads)
- budget management — 16 % (7 ads)
- project management — 16 % (7 ads)
- campaign management — 14 % (6 ads)
- digital marketing — 14 % (6 ads)
- lead generation — 14 % (6 ads)
- market research — 12 % (5 ads)
- brand management — 9 % (4 ads)
**Top tools:**
- Microsoft Excel — 12 % (5 ads)
- HubSpot — 7 % (3 ads)
- Salesforce — 7 % (3 ads)
- Adobe Illustrator — 5 % (2 ads)
- Adobe Photoshop — 5 % (2 ads)
- Canva — 5 % (2 ads)
- CRM systems — 5 % (2 ads)
- Facebook — 5 % (2 ads)
- Google Ads — 5 % (2 ads)
- Google Analytics — 5 % (2 ads)
**Seniority:** mid 58 % · senior 33 % · lead 9 %
### UK (gb)
**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
### EU/DACH (de, at, ch, nl)
**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
## Job title variants in the market
| Title | Ads |
|---|---|
| Marketing Manager | 2 |
| B2G Senior Marketing Manager | 1 |
| Digital Growth Marketing Manager | 1 |
| Digital Marketing Manager job at reputed company.io in US National | 1 |
| Director of Growth Marketing | 1 |
| Director of Marketing | 1 |
| Director of Marketing | Hotel | 1 |
| Director of Marketing, iLawyer Marketing | 1 |
| Director, Marketing & Partnerships (B2B) | 1 |
| Enterprise Marketing Manager | 1 |
| Field Marketing Manager - Urology | 1 |
| Integrated Marketing Manager | 1 |
| Lifecycle Marketing Manager Customer Growth & Awards | 1 |
| Manager, Practice Group Marketing | 1 |
| Market Manager | 1 |
| Market Manager - Baileys Crossroads | Baileys Crossroads, VA, USA | 1 |
| Marketing Director, Brand and Creative | 1 |
| Marketing Manager - South Jersey | 1 |
| Marketing Manager | Hybrid/Washington, DC - Metro Area at Northern Impact Alexandria, VA | 1 |
| Marketing Manager Pitch & BD Lead for Growth | 1 |
| Marketing Manager, Brand & Creative | 1 |
| Marketing Manager/Sales Associate | 1 |
| Multifamily Marketing Manager: Growth & Compliance | 1 |
| Principal Product Marketing Mgr - Tech, AWS Healthcare and Life Sciences Industry Marketing | 1 |
| Product Marketing Director | 1 |
Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold.

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# Occupation profile — marketing manager
- **ESCO URI:** http://data.europa.eu/esco/occupation/6fcf4638-e7c7-4978-9302-9a7b63a3d57c
- **ESCO code:** 1221.3.2
- **ISCO-08 group:** 1221 — Sales and marketing managers
- **O*NET-SOC:** 11-2021.00 — Marketing Managers (match: exactMatch)
## Description (ESCO)
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
## Definition
nan
## Alternative labels
- market manager
- sales and marketing manager
- marketing director
- promotions manager
- telemarketing manager
- advertising sales manager
- product marketing manager
- marketing and promotions manager
- marketing executive
- market development manager

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# Competences — marketing manager
Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/6fcf4638-e7c7-4978-9302-9a7b63a3d57c).
## Essential
- **align efforts towards business development** (skill/competence)
- **analyse business plans** (skill/competence)
- **analyse consumer buying trends** (skill/competence)
- **analyse customer service surveys** (skill/competence)
- **analyse external factors of companies** (skill/competence)
- **analyse internal factors of companies** (skill/competence)
- **analyse work-related written reports** (skill/competence)
- **apply strategic thinking** (skill/competence)
- **brand marketing techniques** (knowledge)
- **channel marketing** (knowledge)
- **collaborate in the development of marketing strategies** (skill/competence)
- **content marketing strategy** (knowledge)
- **coordinate marketing plan actions** (skill/competence)
- **corporate social responsibility** (knowledge)
- **create annual marketing budget** (skill/competence)
- **define measurable marketing objectives** (skill/competence)
- **evaluate advertising campaign** (skill/competence)
- **evaluate marketing content** (skill/competence)
- **identify potential markets for companies** (skill/competence)
- **impart business plans to collaborators** (skill/competence)
- **implement marketing strategies** (skill/competence)
- **integrate marketing strategies with the global strategy** (skill/competence)
- **integrate strategic foundation in daily performance** (skill/competence)
- **manage budgets** (skill/competence)
- **manage profitability** (skill/competence)
- **market pricing** (knowledge)
- **market research** (knowledge)
- **marketing analytics** (knowledge)
- **marketing management** (knowledge)
- **marketing mix** (knowledge)
- **marketing principles** (knowledge)
- **organise participation in local or international events** (skill/competence)
- **perform market research** (skill/competence)
- **perform project management** (skill/competence)
- **plan marketing campaigns** (skill/competence)
- **plan marketing strategy** (skill/competence)
- **plan social media marketing campaigns** (skill/competence)
- **pricing strategies** (knowledge)
- **project management** (knowledge)
- **relationship marketing** (knowledge)
- **services marketing** (knowledge)
- **study sales levels of products** (skill/competence)
- **track key performance indicators** (skill/competence)
## Optional
- analyse data about clients (skill/competence)
- apply social media marketing (skill/competence)
- approve advertising campaign (skill/competence)
- assist in developing marketing campaigns (skill/competence)
- business intelligence (knowledge)
- carry out sales analysis (skill/competence)
- communicate with customers (skill/competence)
- communication principles (knowledge)
- conduct mobile marketing (skill/competence)
- conduct online competitive analysis (skill/competence)
- conduct search engine optimisation (skill/competence)
- content development processes (knowledge)
- contract law (knowledge)
- coordinate events (skill/competence)
- cost management (knowledge)
- create media plan (skill/competence)
- customer insight (knowledge)
- customer segmentation (knowledge)
- develop business plans (skill/competence)
- develop online community plan (skill/competence)
- e-commerce systems (knowledge)
- ensure client orientation (skill/competence)
- ensure cross-department cooperation (skill/competence)
- estimate profitability (skill/competence)
- forecast sales over periods of time (skill/competence)
- identify market niches (skill/competence)
- implement sales strategies (skill/competence)
- information confidentiality (knowledge)
- international trade (knowledge)
- keywords in digital content (knowledge)
- liaise with advertising agencies (skill/competence)
- liaise with distribution channel managers (skill/competence)
- liaise with managers (skill/competence)
- maintain relationship with suppliers (skill/competence)
- manage accounts (skill/competence)
- manage content development projects (skill/competence)
- manage distribution channels (skill/competence)
- manage staff (skill/competence)
- manage the handling of promotional materials (skill/competence)
- market entry strategies (knowledge)
- negotiate sales contracts (skill/competence)
- neuromarketing techniques (knowledge)
- online ads campaign techniques (knowledge)
- perform multiple tasks at the same time (skill/competence)
- perform product planning (skill/competence)
- plan events (skill/competence)
- prepare exhibition marketing plan (skill/competence)
- promote event (skill/competence)
- public relations (knowledge)
- sales argumentation (knowledge)
- sales department processes (knowledge)
- sales strategies (knowledge)
- search engine optimisation (knowledge)
- set sales goals (skill/competence)
- social media management (knowledge)
- social media marketing techniques (knowledge)
- statistics (knowledge)
- supervise sales activities (skill/competence)
- teamwork principles (knowledge)
- telemarketing (knowledge)
- use analytics for commercial purposes (skill/competence)
- use content management system software (skill/competence)
- use different communication channels (skill/competence)
- use theoretical marketing models (skill/competence)
- web analytics (knowledge)
- web strategy assessment (knowledge)
<!-- market-evidence -->
## Market evidence (job-ad analysis, 43 ads, as of 2026-07-17)
Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
### Hard skills
- data analysis — **42 %**
- marketing strategy — **35 %**
- content creation — **19 %**
<!-- market-evidence -->

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# Tasks & work activities — marketing manager
Source: O*NET 30.3, occupation 11-2021.00 (Marketing Managers).
## Task statements
- **[Core]** Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- **[Core]** Develop pricing strategies, balancing firm objectives and customer satisfaction.
- **[Core]** Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- **[Core]** Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- **[Core]** Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- **[Core]** Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
- **[Core]** Consult with product development personnel on product specifications, such as design, color, or packaging.
- **[Core]** Compile lists describing product or service offerings.
- **[Core]** Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- **[Core]** Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
- **[Core]** Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- **[Core]** Initiate market research studies, or analyze their findings.
- **[Supplemental]** Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
- **[Supplemental]** Develop business cases for environmental marketing strategies.
- **[Supplemental]** Integrate environmental information into product or company marketing strategies, policies, or activities.
- **[Supplemental]** Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
- **[Supplemental]** Select products or accessories to be displayed at trade or special production shows.
- **[Supplemental]** Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
- **[Supplemental]** Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
- **[Supplemental]** Conduct economic or commercial surveys to identify potential markets for products or services.
## Detailed work activities
- Advise others on business or operational matters.
- Analyze data to inform operational decisions or activities.
- Analyze forecasting data to improve business decisions.
- Analyze market research data.
- Compile operational data.
- Conduct opinion surveys or needs assessments.
- Confer with organizational members to accomplish work activities.
- Coordinate special events or programs.
- Determine pricing or monetary policies.
- Develop marketing plans or strategies for environmental initiatives.
- Develop marketing plans or strategies.
- Develop sustainable organizational policies or practices.
- Direct sales, marketing, or customer service activities.
- Estimate cost or material requirements.
- Evaluate program effectiveness.
- Monitor external affairs or events affecting business operations.
- Negotiate contracts for transportation, distribution, or logistics services.
- Recommend organizational process or policy changes.
- Supervise employees.

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# Tools & technology — marketing manager
Source: O*NET 30.3 'Software Skills' for 11-2021.00.
| Software | Category | Hot technology |
|---|---|---|
| Intuit QuickBooks | Accounting software | yes |
| IBM SPSS Statistics | Analytical or scientific software | yes |
| SAS | Analytical or scientific software | yes |
| The MathWorks MATLAB | Analytical or scientific software | yes |
| GitHub | Application server software | yes |
| Google Looker Analytics | Business intelligence and data analysis software | yes |
| Tableau | Business intelligence and data analysis software | yes |
| Asana | Cloud-based data access and sharing software | yes |
| Slack | Cloud-based data access and sharing software | yes |
| Splunk Enterprise | Cloud-based management software | yes |
| Atlassian JIRA | Content workflow software | yes |
| Salesforce software | Customer relationship management CRM software | yes |
| Apache Cassandra | Data base management system software | yes |
| Apache Hadoop | Data base management system software | yes |
| Apache Hive | Data base management system software | yes |
| Elasticsearch | Data base management system software | yes |
| NoSQL | Data base management system software | yes |
| Oracle PL/SQL | Data base management system software | yes |
| Teradata Database | Data base management system software | yes |
| Amazon Redshift | Data base user interface and query software | yes |
| Amazon Web Services AWS software | Data base user interface and query software | yes |
| Microsoft Access | Data base user interface and query software | yes |
| Microsoft SQL Server | Data base user interface and query software | yes |
| MySQL | Data base user interface and query software | yes |
| Oracle Database | Data base user interface and query software | yes |
| Structured query language SQL | Data base user interface and query software | yes |
| Yardi software | Data base user interface and query software | yes |
| Google Analytics | Data mining software | yes |
| Adobe InDesign | Desktop publishing software | yes |
| C | Development environment software | yes |
| Microsoft Azure software | Development environment software | yes |
| Microsoft Visual Basic | Development environment software | yes |
| Microsoft Visual Basic for Applications VBA | Development environment software | yes |
| Ruby | Development environment software | yes |
| Adobe Acrobat | Document management software | yes |
| Microsoft SharePoint | Document management software | yes |
| Microsoft Outlook | Electronic mail software | yes |
| Extensible markup language XML | Enterprise application integration software | yes |
| Oracle PeopleSoft | Enterprise resource planning ERP software | yes |
| SAP software | Enterprise resource planning ERP software | yes |
| Figma | Graphical user interface development software | yes |
| Adobe Creative Cloud software | Graphics or photo imaging software | yes |
| Adobe Illustrator | Graphics or photo imaging software | yes |
| Adobe Photoshop | Graphics or photo imaging software | yes |
| Canva | Graphics or photo imaging software | yes |
| Python | Object or component oriented development software | yes |
| R | Object or component oriented development software | yes |
| Swift | Object or component oriented development software | yes |
| Microsoft Office software | Office suite software | yes |
| Apple macOS | Operating system software | yes |
| Microsoft PowerPoint | Presentation software | yes |
| Microsoft Visio | Process mapping and design software | yes |
| Atlassian Confluence | Project management software | yes |
| Microsoft Project | Project management software | yes |
| Microsoft Teams | Project management software | yes |
| HubSpot software | Sales and marketing software | yes |
| Marketo Marketing Automation | Sales and marketing software | yes |
| Microsoft Excel | Spreadsheet software | yes |
| Adobe After Effects | Video creation and editing software | yes |
| TikTok | Video creation and editing software | yes |
| Facebook | Web page creation and editing software | yes |
| WordPress | Web page creation and editing software | yes |
| Cascading style sheets CSS | Web platform development software | yes |
| Hypertext markup language HTML | Web platform development software | yes |
| JavaScript | Web platform development software | yes |
| PHP | Web platform development software | yes |
| Google Docs | Word processing software | yes |
| Microsoft Word | Word processing software | yes |
| Citrix cloud computing software | Access software | |
| Fund accounting software | Accounting software | |
| Tax software | Accounting software | |
| Lyris HQ Web-Analytics Solution | Analytical or scientific software | |
| Minitab | Analytical or scientific software | |
| Nedstat Sitestat | Analytical or scientific software | |
| Online advertising reporting software | Analytical or scientific software | |
| StataCorp Stata | Analytical or scientific software | |
| IBM Cognos Impromptu | Business intelligence and data analysis software | |
| MicroStrategy | Business intelligence and data analysis software | |
| Oracle Business Intelligence Enterprise Edition | Business intelligence and data analysis software | |
| Qlik Tech QlikView | Business intelligence and data analysis software | |
| Dropbox | Cloud-based data access and sharing software | |
| Google Drive | Cloud-based data access and sharing software | |
| Software as a service SaaS | Cloud-based data access and sharing software | |
| IBM Domino | Communications server software | |
| Padlet | Computer based training software | |
| Blackbaud The Raiser's Edge | Customer relationship management CRM software | |
| Constant Contact | Customer relationship management CRM software | |
| MarketSharp | Customer relationship management CRM software | |
| Oracle Eloqua | Customer relationship management CRM software | |
| Oracle Siebel Server Sync | Customer relationship management CRM software | |
| QAD Marketing Automation | Customer relationship management CRM software | |
| Sage SalesLogix | Customer relationship management CRM software | |
| Salesforce.com Salesforce CRM | Customer relationship management CRM software | |
| Apache Pig | Data base management system software | |
| Apache Solr | Data base management system software | |
| Database reporting software | Data base reporting software | |
| AdSense Tracker | Data base user interface and query software | |
| AEC Software FastTrack Schedule | Data base user interface and query software | |
| Airtable | Data base user interface and query software | |
| ClearEDGE | Data base user interface and query software | |
| Database software | Data base user interface and query software | |
| Databox | Data base user interface and query software | |
| FileMaker Pro | Data base user interface and query software | |
| Eko | Desktop communications software | |
| Microsoft Publisher | Desktop publishing software | |
| Adobe ActionScript | Development environment software | |
| Microsoft Visual Basic Scripting Edition VBScript | Development environment software | |
| Adobe Acrobat Reader | Document management software | |
| IBM Notes | Electronic mail software | |
| IBM InfoSphere DataStage | Enterprise application integration software | |
| Microsoft Dynamics | Enterprise resource planning ERP software | |
| NetSuite ERP | Enterprise resource planning ERP software | |
| Oracle Fusion Applications | Enterprise resource planning ERP software | |
| Oracle Hyperion | Enterprise resource planning ERP software | |
| Oracle PeopleSoft Financials | Enterprise resource planning ERP software | |
| SAP Business Objects | Enterprise resource planning ERP software | |
| IBM Power Systems software | Enterprise system management software | |
| Oracle Beehive | Expert system software | |
| Delphi Technology | Financial analysis software | |
| Oracle E-Business Suite Financials | Financial analysis software | |
| JamBoard | Graphics or photo imaging software | |
| SmugMug Flickr | Graphics or photo imaging software | |
| LexisNexis | Information retrieval or search software | |
| Web browser software | Internet browser software | |
| Nearpod | Multi-media educational software | |
| LogMeIn GoToWebinar | Network conferencing software | |
| Jupyter Notebook | Object or component oriented development software | |
| Apple Keynote | Presentation software | |
| Google Slides | Presentation software | |
| Mentimeter | Presentation software | |
| Google Ads | Sales and marketing software | |
| McAfee | Transaction security and virus protection software | |
| NortonLifeLock cybersecurity software | Transaction security and virus protection software | |
| Armand Morin MultiTrack Generator | Transaction server software | |
| Google Meet | Video conferencing software | |
| LogMeIn GoToMeeting | Video conferencing software | |
| Apple Final Cut Pro | Video creation and editing software | |
| Flipgrid | Video creation and editing software | |
| Kapwing | Video creation and editing software | |
| Screencastify | Video creation and editing software | |
| Screencast-O-Matic | Video creation and editing software | |
| WeVideo | Video creation and editing software | |
| YouTube | Video creation and editing software | |
| Adobe Dreamweaver | Web page creation and editing software | |
| Instagram | Web page creation and editing software | |
| LinkedIn | Web page creation and editing software | |
| Social media sites | Web page creation and editing software | |
| Drupal | Web platform development software | |
| Dynamic hypertext markup language DHTML | Web platform development software | |
| Extensible hypertext markup language XHTML | Web platform development software | |
| LAMP Stack | Web platform development software | |
| Oracle JavaServer Pages JSP | Web platform development software | |
| Ruby on Rails | Web platform development software | |
| Evernote | Word processing software | |