62 lines
3.1 KiB
Markdown
62 lines
3.1 KiB
Markdown
---
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name: online-sales-channel-manager
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description: "Occupational skill for the role 'online sales channel manager' (also: e-commerce manager, internet order manager, digital sales manager, mail-order and internet manager, mail order manager, social media sales manager). Use when the user asks for typical online sales channel manager work such as: Resolve customer complaints regarding sales and service.; Represent company at trade association meetings to promote products.; Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs."
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---
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# Online Sales Channel Manager
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Online sales channel managers define the sales programme for e-commerce such as goods sold via e-mail, internet and social media. They also assist in planning the online sales strategy and identifying marketing opportunities. Online sales channel managers also analyse competitor sites, review the site performance and analytics.
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## Core workflow
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1. Resolve customer complaints regarding sales and service.
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2. Represent company at trade association meetings to promote products.
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3. Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
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4. Visit franchised dealers to stimulate interest in establishment or expansion of leasing programs.
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5. Confer with potential customers regarding equipment needs, and advise customers on types of equipment to purchase.
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6. Oversee regional and local sales managers and their staffs.
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7. Direct clerical staff to keep records of export correspondence, bid requests, and credit collections, and to maintain current information on tariffs, licenses, and restrictions.
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8. Monitor customer preferences to determine focus of sales efforts.
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## How to use this skill
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- Read [references/profile.md](references/profile.md) for the occupation profile and scope.
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- Consult [references/tasks.md](references/tasks.md) for the full task and activity inventory.
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- Check [references/skills.md](references/skills.md) for essential vs. optional competences.
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- Check [references/tools.md](references/tools.md) for the software commonly used in this role.
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- See [references/ai-skills.md](references/ai-skills.md) — matched external AI agent skills (per-source attribution).
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## Key competences (essential)
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- apply social media marketing
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- apply strategic thinking
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- channel marketing
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- conduct online competitive analysis
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- develop online sales business plan
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- electronic business
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- identify customer's needs
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- monitor online competitors
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- negotiate buying conditions
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- negotiate terms with suppliers
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- perform market research
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- plan digital marketing
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- plan social media marketing campaigns
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- show diplomacy
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- web strategy assessment
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## Hot technologies
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- IBM SPSS Statistics
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- SAS
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- Tableau
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- Splunk Enterprise
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- Bentley MicroStation
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- Salesforce software
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- Teradata Database
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- Microsoft Access
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- Microsoft SQL Server
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- Oracle Database
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---
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*Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/1dd7c3cb-2d58-4dad-ae15-c9081174ab7e), O*NET 30.3 (11-2022.00). See manifest.json for licensing/attribution.*
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