Files
2026-08-14 16:23:32 +02:00

2.7 KiB

Competences — online sales channel manager

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/1dd7c3cb-2d58-4dad-ae15-c9081174ab7e).

Essential

  • apply social media marketing (skill/competence)
  • apply strategic thinking (skill/competence)
  • channel marketing (knowledge)
  • conduct online competitive analysis (skill/competence)
  • develop online sales business plan (skill/competence)
  • electronic business (knowledge)
  • identify customer's needs (skill/competence)
  • monitor online competitors (skill/competence)
  • negotiate buying conditions (skill/competence)
  • negotiate terms with suppliers (skill/competence)
  • perform market research (skill/competence)
  • plan digital marketing (skill/competence)
  • plan social media marketing campaigns (skill/competence)
  • show diplomacy (skill/competence)
  • web strategy assessment (knowledge)

Optional

  • build business relationships (skill/competence)
  • carry out strategic research (skill/competence)
  • creatively use digital technologies (skill/competence)
  • develop inclusive communication material (skill/competence)
  • e-commerce systems (knowledge)
  • employment law (knowledge)
  • e-procurement (knowledge)
  • manage processes (skill/competence)
  • manage staff (skill/competence)
  • perform project management (skill/competence)
  • perform risk analysis (skill/competence)
  • protect personal data and privacy (skill/competence)
  • use customer relationship management software (skill/competence)
  • use e-services (skill/competence)
  • write work-related reports (skill/competence)

Market evidence (job-ad analysis, 2 ads, as of 2026-07-18)

Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.

Hard skills

  • amazon account management — 50 %
  • analytical skills — 50 %
  • content optimization — 50 %
  • data analysis — 50 %
  • e-commerce strategy — 50 %
  • inventory management — 50 %
  • market forecasting — 50 %
  • online sales — 50 %
  • pricing control — 50 %
  • product listing — 50 %
  • project management — 50 %
  • performance management — 50 %

Methods

  • ppc advertising — 50 %
  • omni-channel retail strategy — 50 %

Responsibilities

  • inventory coordination — 50 %
  • sales strategy execution — 50 %
  • strategy development — 50 %
  • performance reporting — 50 %
  • data analysis — 50 %
  • cross-functional collaboration — 50 %
  • amazon channel leadership — 50 %
  • account management — 50 %
  • advertising campaign management — 50 %