2.9 KiB
2.9 KiB
Competences — promotion manager
Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/d954fd71-0e2f-4cf9-85f0-c040fa6cbda9).
Essential
- align efforts towards business development (skill/competence)
- analyse consumer buying trends (skill/competence)
- analyse customer service surveys (skill/competence)
- analyse external factors of companies (skill/competence)
- analyse internal factors of companies (skill/competence)
- analyse work-related written reports (skill/competence)
- below-the-line technique (knowledge)
- capture people's attention (skill/competence)
- collaborate in the development of marketing strategies (skill/competence)
- communication principles (knowledge)
- content marketing strategy (knowledge)
- corporate social responsibility (knowledge)
- create annual marketing budget (skill/competence)
- create media plan (skill/competence)
- define measurable marketing objectives (skill/competence)
- develop professional network (skill/competence)
- evaluate marketing content (skill/competence)
- identify potential markets for companies (skill/competence)
- impart business plans to collaborators (skill/competence)
- integrate marketing strategies with the global strategy (skill/competence)
- integrate strategic foundation in daily performance (skill/competence)
- liaise with advertising agencies (skill/competence)
- liaise with distribution channel managers (skill/competence)
- manage budgets (skill/competence)
- manage profitability (skill/competence)
- manage the handling of promotional materials (skill/competence)
- market pricing (knowledge)
- market research (knowledge)
- marketing mix (knowledge)
- organise on-site amenities (skill/competence)
- perform market research (skill/competence)
- plan marketing campaigns (skill/competence)
- plan marketing strategy (skill/competence)
- pricing strategies (knowledge)
- study sales levels of products (skill/competence)
- track key performance indicators (skill/competence)
Optional
- approve advertising campaign (skill/competence)
- arrange event needs (skill/competence)
- assess financial viability (skill/competence)
- assist in developing marketing campaigns (skill/competence)
- brand marketing techniques (knowledge)
- coordinate events (skill/competence)
- coordinate marketing plan actions (skill/competence)
- evaluate advertising campaign (skill/competence)
- examine advertisement layout (skill/competence)
- forecast catering services (skill/competence)
- hire human resources (skill/competence)
- manage distribution channels (skill/competence)
- manage event structure installation (skill/competence)
- marketing management (knowledge)
- plan events (skill/competence)
- promote event (skill/competence)
- social media management (knowledge)
- use analytics for commercial purposes (skill/competence)