promotion-manager/references/tasks.md

Tasks & work activities — promotion manager

Source: O*NET 30.3, occupation 11-2011.00 (Advertising and Promotions Managers).

Task statements

• [Core] Prepare budgets and submit estimates for program costs as part of campaign plan development.
• [Core] Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
• [Core] Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
• [Core] Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
• [Core] Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
• [Core] Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
• [Core] Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
• [Core] Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
• [Core] Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
• [Core] Plan and execute advertising policies and strategies for organizations.
• [Core] Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
• [Core] Coordinate with the media to disseminate advertising.
• [Core] Contact organizations to explain services and facilities offered.
• [Supplemental] Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
• [nan] Analyze marketing or sales trends to forecast future conditions.
• [nan] Analyze the effectiveness of marketing tactics or channels.
• [nan] Attend or participate in conferences, community events, and promotional events related to products or technologies.
• [nan] Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
• [nan] Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
• [nan] Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
• [nan] Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
• [nan] Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
• [nan] Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
• [Supplemental] Prepare and negotiate advertising and sales contracts.
• [Supplemental] Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
• [Supplemental] Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
• [Supplemental] Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
• [Supplemental] Train and direct workers engaged in developing and producing advertisements.
• [Supplemental] Direct and coordinate product research and development.
• [Supplemental] Represent company at trade association meetings to promote products.

Detailed work activities

• Advise customers on technical or procedural issues.
• Analyze data to assess operational or project effectiveness.
• Analyze forecasting data to improve business decisions.
• Analyze market research data.
• Attend training sessions or professional meetings to develop or maintain professional knowledge.
• Conduct employee training programs.
• Conduct market research.
• Confer with organizational members to accomplish work activities.
• Coordinate operational activities with external stakeholders.
• Coordinate special events or programs.
• Develop marketing plans or strategies for environmental initiatives.
• Develop marketing plans or strategies.
• Develop procedures to evaluate organizational activities.
• Develop promotional materials.
• Direct financial operations.
• Direct organizational operations, projects, or services.
• Direct sales, marketing, or customer service activities.
• Establish interpersonal business relationships to facilitate work activities.
• Evaluate employee performance.
• Evaluate program effectiveness.
• Examine marketing materials to ensure compliance with policies or regulations.
• Implement organizational process or policy changes.
• Maintain knowledge of current developments in area of expertise.
• Maintain operational records for green energy processes or other environmentally-sustainable activities.
• Manage operations, research, or logistics projects.
• Manage organizational or project budgets.
• Monitor performance of organizational members or partners.
• Negotiate sales or lease agreements for products or services.
• Prepare financial documents, reports, or budgets.
• Prepare operational budgets.
• Promote products, services, or programs.
• Represent the organization in external relations.
• Supervise employees.