64 lines
2.9 KiB
Markdown
64 lines
2.9 KiB
Markdown
# Competences — promotion manager
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Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/d954fd71-0e2f-4cf9-85f0-c040fa6cbda9).
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## Essential
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- **align efforts towards business development** (skill/competence)
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- **analyse consumer buying trends** (skill/competence)
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- **analyse customer service surveys** (skill/competence)
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- **analyse external factors of companies** (skill/competence)
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- **analyse internal factors of companies** (skill/competence)
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- **analyse work-related written reports** (skill/competence)
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- **below-the-line technique** (knowledge)
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- **capture people's attention** (skill/competence)
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- **collaborate in the development of marketing strategies** (skill/competence)
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- **communication principles** (knowledge)
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- **content marketing strategy** (knowledge)
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- **corporate social responsibility** (knowledge)
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- **create annual marketing budget** (skill/competence)
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- **create media plan** (skill/competence)
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- **define measurable marketing objectives** (skill/competence)
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- **develop professional network** (skill/competence)
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- **evaluate marketing content** (skill/competence)
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- **identify potential markets for companies** (skill/competence)
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- **impart business plans to collaborators** (skill/competence)
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- **integrate marketing strategies with the global strategy** (skill/competence)
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- **integrate strategic foundation in daily performance** (skill/competence)
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- **liaise with advertising agencies** (skill/competence)
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- **liaise with distribution channel managers** (skill/competence)
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- **manage budgets** (skill/competence)
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- **manage profitability** (skill/competence)
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- **manage the handling of promotional materials** (skill/competence)
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- **market pricing** (knowledge)
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- **market research** (knowledge)
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- **marketing mix** (knowledge)
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- **organise on-site amenities** (skill/competence)
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- **perform market research** (skill/competence)
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- **plan marketing campaigns** (skill/competence)
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- **plan marketing strategy** (skill/competence)
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- **pricing strategies** (knowledge)
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- **study sales levels of products** (skill/competence)
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- **track key performance indicators** (skill/competence)
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## Optional
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- approve advertising campaign (skill/competence)
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- arrange event needs (skill/competence)
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- assess financial viability (skill/competence)
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- assist in developing marketing campaigns (skill/competence)
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- brand marketing techniques (knowledge)
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- coordinate events (skill/competence)
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- coordinate marketing plan actions (skill/competence)
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- evaluate advertising campaign (skill/competence)
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- examine advertisement layout (skill/competence)
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- forecast catering services (skill/competence)
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- hire human resources (skill/competence)
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- manage distribution channels (skill/competence)
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- manage event structure installation (skill/competence)
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- marketing management (knowledge)
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- plan events (skill/competence)
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- promote event (skill/competence)
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- social media management (knowledge)
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- use analytics for commercial purposes (skill/competence)
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